HTLF vs. FBK, SBCF, RNST, BANR, LKFN, CBSH, WAL, CFR, BPOP, and ZION
Should you be buying Heartland Financial USA stock or one of its competitors? The main competitors of Heartland Financial USA include FB Financial (FBK), Seacoast Banking Co. of Florida (SBCF), Renasant (RNST), Banner (BANR), Lakeland Financial (LKFN), Commerce Bancshares (CBSH), Western Alliance Bancorporation (WAL), Cullen/Frost Bankers (CFR), Popular (BPOP), and Zions Bancorporation, National Association (ZION). These companies are all part of the "finance" sector.
FB Financial (NYSE:FBK) and Heartland Financial USA (NASDAQ:HTLF) are both small-cap finance companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, analyst recommendations, media sentiment, risk, earnings, valuation, institutional ownership, community ranking and dividends.
FB Financial pays an annual dividend of $0.68 per share and has a dividend yield of 1.8%. Heartland Financial USA pays an annual dividend of $1.20 per share and has a dividend yield of 2.7%. FB Financial pays out 28.6% of its earnings in the form of a dividend. Heartland Financial USA pays out 72.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. FB Financial has raised its dividend for 6 consecutive years and Heartland Financial USA has raised its dividend for 7 consecutive years. Heartland Financial USA is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.
FB Financial has higher revenue and earnings than Heartland Financial USA. FB Financial is trading at a lower price-to-earnings ratio than Heartland Financial USA, indicating that it is currently the more affordable of the two stocks.
FB Financial has a beta of 1.12, meaning that its stock price is 12% more volatile than the S&P 500. Comparatively, Heartland Financial USA has a beta of 0.98, meaning that its stock price is 2% less volatile than the S&P 500.
FB Financial currently has a consensus price target of $40.00, indicating a potential upside of 8.11%. Heartland Financial USA has a consensus price target of $45.60, indicating a potential upside of 3.73%. Given Heartland Financial USA's higher probable upside, analysts clearly believe FB Financial is more favorable than Heartland Financial USA.
In the previous week, Heartland Financial USA had 3 more articles in the media than FB Financial. MarketBeat recorded 5 mentions for Heartland Financial USA and 2 mentions for FB Financial. FB Financial's average media sentiment score of 1.42 beat Heartland Financial USA's score of 1.27 indicating that Heartland Financial USA is being referred to more favorably in the news media.
FB Financial has a net margin of 14.90% compared to FB Financial's net margin of 8.17%. FB Financial's return on equity of 11.33% beat Heartland Financial USA's return on equity.
Heartland Financial USA received 157 more outperform votes than FB Financial when rated by MarketBeat users. Likewise, 58.68% of users gave Heartland Financial USA an outperform vote while only 50.00% of users gave FB Financial an outperform vote.
65.4% of FB Financial shares are owned by institutional investors. Comparatively, 71.6% of Heartland Financial USA shares are owned by institutional investors. 1.7% of FB Financial shares are owned by insiders. Comparatively, 1.8% of Heartland Financial USA shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.
Summary
Heartland Financial USA beats FB Financial on 13 of the 22 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding HTLF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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