FC vs. HURN, VSEC, CRAI, ACTG, MG, OMEX, VRSK, EFX, FCN, and EXPO
Should you be buying Franklin Covey stock or one of its competitors? The main competitors of Franklin Covey include Huron Consulting Group (HURN), VSE (VSEC), CRA International (CRAI), Acacia Research (ACTG), Mistras Group (MG), Odyssey Marine Exploration (OMEX), Verisk Analytics (VRSK), Equifax (EFX), FTI Consulting (FCN), and Exponent (EXPO). These companies are all part of the "research & consulting services" industry.
Franklin Covey (NYSE:FC) and Huron Consulting Group (NASDAQ:HURN) are both small-cap business services companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, community ranking, risk, analyst recommendations, media sentiment, dividends, profitability, valuation and earnings.
69.9% of Franklin Covey shares are owned by institutional investors. Comparatively, 93.9% of Huron Consulting Group shares are owned by institutional investors. 15.0% of Franklin Covey shares are owned by company insiders. Comparatively, 2.0% of Huron Consulting Group shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.
Franklin Covey presently has a consensus target price of $66.33, suggesting a potential upside of 79.28%. Huron Consulting Group has a consensus target price of $130.75, suggesting a potential upside of 48.06%. Given Franklin Covey's higher probable upside, research analysts clearly believe Franklin Covey is more favorable than Huron Consulting Group.
Franklin Covey has a beta of 1.19, suggesting that its share price is 19% more volatile than the S&P 500. Comparatively, Huron Consulting Group has a beta of 0.59, suggesting that its share price is 41% less volatile than the S&P 500.
In the previous week, Franklin Covey had 1 more articles in the media than Huron Consulting Group. MarketBeat recorded 6 mentions for Franklin Covey and 5 mentions for Huron Consulting Group. Huron Consulting Group's average media sentiment score of 0.64 beat Franklin Covey's score of 0.48 indicating that Huron Consulting Group is being referred to more favorably in the news media.
Huron Consulting Group has higher revenue and earnings than Franklin Covey. Huron Consulting Group is trading at a lower price-to-earnings ratio than Franklin Covey, indicating that it is currently the more affordable of the two stocks.
Franklin Covey has a net margin of 6.13% compared to Huron Consulting Group's net margin of 4.67%. Franklin Covey's return on equity of 23.23% beat Huron Consulting Group's return on equity.
Franklin Covey received 86 more outperform votes than Huron Consulting Group when rated by MarketBeat users. Likewise, 70.16% of users gave Franklin Covey an outperform vote while only 67.28% of users gave Huron Consulting Group an outperform vote.
Summary
Franklin Covey beats Huron Consulting Group on 10 of the 17 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding FC and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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