HLT vs. MAR, LVS, IHG, H, HTHT, MGM, WYNN, CZR, WH, and CHH
Should you be buying Hilton Worldwide stock or one of its competitors? The main competitors of Hilton Worldwide include Marriott International (MAR), Las Vegas Sands (LVS), InterContinental Hotels Group (IHG), Hyatt Hotels (H), H World Group (HTHT), MGM Resorts International (MGM), Wynn Resorts (WYNN), Caesars Entertainment (CZR), Wyndham Hotels & Resorts (WH), and Choice Hotels International (CHH). These companies are all part of the "hotels & motels" industry.
Hilton Worldwide (NYSE:HLT) and Marriott International (NASDAQ:MAR) are both large-cap consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, media sentiment, community ranking, analyst recommendations, dividends, profitability, risk, institutional ownership and earnings.
Marriott International received 30 more outperform votes than Hilton Worldwide when rated by MarketBeat users. However, 70.67% of users gave Hilton Worldwide an outperform vote while only 60.94% of users gave Marriott International an outperform vote.
Hilton Worldwide has a beta of 1.26, suggesting that its stock price is 26% more volatile than the S&P 500. Comparatively, Marriott International has a beta of 1.61, suggesting that its stock price is 61% more volatile than the S&P 500.
Marriott International has a net margin of 12.00% compared to Hilton Worldwide's net margin of 11.41%. Hilton Worldwide's return on equity of -81.29% beat Marriott International's return on equity.
95.9% of Hilton Worldwide shares are held by institutional investors. Comparatively, 70.7% of Marriott International shares are held by institutional investors. 2.5% of Hilton Worldwide shares are held by insiders. Comparatively, 12.3% of Marriott International shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.
Hilton Worldwide presently has a consensus target price of $207.59, suggesting a potential upside of 3.48%. Marriott International has a consensus target price of $241.33, suggesting a potential upside of 4.40%. Given Marriott International's higher probable upside, analysts clearly believe Marriott International is more favorable than Hilton Worldwide.
In the previous week, Marriott International had 7 more articles in the media than Hilton Worldwide. MarketBeat recorded 17 mentions for Marriott International and 10 mentions for Hilton Worldwide. Hilton Worldwide's average media sentiment score of 1.26 beat Marriott International's score of 0.69 indicating that Hilton Worldwide is being referred to more favorably in the media.
Marriott International has higher revenue and earnings than Hilton Worldwide. Marriott International is trading at a lower price-to-earnings ratio than Hilton Worldwide, indicating that it is currently the more affordable of the two stocks.
Hilton Worldwide pays an annual dividend of $0.60 per share and has a dividend yield of 0.3%. Marriott International pays an annual dividend of $2.52 per share and has a dividend yield of 1.1%. Hilton Worldwide pays out 13.0% of its earnings in the form of a dividend. Marriott International pays out 26.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.
Summary
Marriott International beats Hilton Worldwide on 11 of the 20 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding HLT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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