WPP vs. FOUR, YOU, NFG, NFC, ASCL, TRS, HNT, NEXN, SFOR, and TRMR
Should you be buying WPP stock or one of its competitors? The main competitors of WPP include 4imprint Group (FOUR), YouGov (YOU), Next 15 Group (NFG), Next Fifteen Communications Group (NFC), Ascential (ASCL), Tarsus Group (TRS), Huntsworth (HNT), Nexxen International (NEXN), S4 Capital (SFOR), and Tremor International (TRMR). These companies are all part of the "advertising agencies" industry.
4imprint Group (LON:FOUR) and WPP (LON:WPP) are both communication services companies, but which is the better stock? We will contrast the two companies based on the strength of their analyst recommendations, institutional ownership, community ranking, valuation, profitability, risk, earnings, dividends and media sentiment.
In the previous week, WPP had 3 more articles in the media than 4imprint Group. MarketBeat recorded 8 mentions for WPP and 5 mentions for 4imprint Group. WPP's average media sentiment score of 0.15 beat 4imprint Group's score of 0.09 indicating that 4imprint Group is being referred to more favorably in the media.
78.4% of 4imprint Group shares are owned by institutional investors. Comparatively, 62.8% of WPP shares are owned by institutional investors. 2.3% of 4imprint Group shares are owned by company insiders. Comparatively, 0.3% of WPP shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.
4imprint Group presently has a consensus price target of GBX 7,365, indicating a potential upside of 15.26%. WPP has a consensus price target of GBX 961, indicating a potential upside of 17.05%. Given 4imprint Group's higher probable upside, analysts plainly believe WPP is more favorable than 4imprint Group.
4imprint Group has a beta of 0.97, suggesting that its stock price is 3% less volatile than the S&P 500. Comparatively, WPP has a beta of 1.11, suggesting that its stock price is 11% more volatile than the S&P 500.
WPP has higher revenue and earnings than 4imprint Group. 4imprint Group is trading at a lower price-to-earnings ratio than WPP, indicating that it is currently the more affordable of the two stocks.
4imprint Group has a net margin of 8.01% compared to 4imprint Group's net margin of 0.74%. WPP's return on equity of 77.32% beat 4imprint Group's return on equity.
4imprint Group pays an annual dividend of GBX 168 per share and has a dividend yield of 2.6%. WPP pays an annual dividend of GBX 39 per share and has a dividend yield of 4.8%. 4imprint Group pays out 7,500.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. WPP pays out 39,000.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.
WPP received 1003 more outperform votes than 4imprint Group when rated by MarketBeat users. Likewise, 78.56% of users gave WPP an outperform vote while only 72.64% of users gave 4imprint Group an outperform vote.
Summary
4imprint Group and WPP tied by winning 10 of the 20 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding WPP and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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