NASDAQ:BZUN Baozun (BZUN) Stock Price, News & Analysis → 4 Cryptos BETTER than Bitcoin (From True Market Insiders) (Ad) Free BZUN Stock Alerts $2.66 -0.05 (-1.85%) (As of 05/28/2024 ET) Add Compare Share Share Today's Range$2.64▼$3.1350-Day Range$2.26▼$3.1552-Week Range$1.90▼$5.35Volume1.05 million shsAverage Volume452,361 shsMarket Capitalization$160.72 millionP/E RatioN/ADividend YieldN/APrice Target$4.70 Stock AnalysisStock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesOptions ChainOwnershipSEC FilingsShort InterestTrendsStock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesOptions ChainOwnershipSEC FilingsShort InterestTrends Get Baozun alerts: Email Address Baozun MarketRank™ Stock AnalysisAnalyst RatingHold2.33 Rating ScoreUpside/Downside76.7% Upside$4.70 Price TargetShort InterestHealthy3.29% of Float Sold ShortDividend StrengthN/ASustainabilityN/ANews Sentiment0.26Based on 8 Articles This WeekInsider TradingN/AProj. Earnings GrowthN/ASee Full Details Hide Full Details Overall MarketRank™New Rank-Based ScoringMarketRank™ is calculated by averaging available category scores (with extra weight given to analysis and valuation), then ranking the company's weighted average against that of other companies.2.15 out of 5 starsComputer And Technology Sector273rd out of 604 stocksCatalog & Mail - Order Houses Industry9th out of 18 stocks 3.2 Analyst's Opinion Consensus RatingBaozun has received a consensus rating of Hold. The company's average rating score is 2.33, and is based on 1 buy rating, 2 hold ratings, and no sell ratings.Amount of Analyst CoverageBaozun has only been the subject of 1 research reports in the past 90 days.Read more about Baozun's stock forecast and price target. Previous Next 3.0 Short Interest Percentage of Shares Shorted3.29% of the float of Baozun has been sold short.Short Interest Ratio / Days to CoverBaozun has a short interest ratio ("days to cover") of 3.5, which is generally considered an acceptable ratio of short interest to trading volume.Change versus previous monthShort interest in Baozun has recently increased by 16.15%, indicating that investor sentiment is decreasing significantly. Previous Next 0.0 Dividend Strength Dividend YieldBaozun does not currently pay a dividend.Dividend GrowthBaozun does not have a long track record of dividend growth. Previous Next N/A Sustainability and ESG Overall ESG (Environmental, Social, and Governance) ScoreThere is no current Upright™ data available for BZUN. Previous Next 2.4 News and Social Media Coverage News SentimentBaozun has a news sentiment score of 0.26. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.65 average news sentiment score of Computer and Technology companies.News Coverage This WeekMarketBeat has tracked 8 news articles for Baozun this week, compared to 1 article on an average week.Search Interest5 people have searched for BZUN on MarketBeat in the last 30 days. This is an increase of 25% compared to the previous 30 days. Previous Next 2.5 Company Ownership Insider Buying vs. Insider SellingIn the past three months, Baozun insiders have not sold or bought any company stock.Percentage Held by Insiders59.20% of the stock of Baozun is held by insiders. A high percentage of insider ownership can be a sign of company health.Percentage Held by Institutions47.29% of the stock of Baozun is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about Baozun's insider trading history. Previous Next 0.6 Earnings and Valuation Price to Earnings Ratio vs. the MarketThe P/E ratio of Baozun is -4.03, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Earnings Ratio vs. SectorThe P/E ratio of Baozun is -4.03, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Book Value per Share RatioBaozun has a P/B Ratio of 0.26. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities. Previous Next See Top Rated MarketRank™ Stocks Here Ad Crypto 101 MediaTech GIANT’s Plans to Revolutionize Crypto…A shocking leak has revealed tech giant Microsoft's plans to add crypto support to future products. If the plans in these leaked internal documents pan out, we could see prices skyrocket for Bitcoin, Ethereum, XRP and MORE… The coupling of gaming and cryptocurrency could absolutely transform digital finance as we know it in 2024. Claim your free seat by clicking here now. About Baozun Stock (NASDAQ:BZUN)Baozun Inc., through its subsidiaries, provides end-to-end e-commerce solutions to brand partners in the People's Republic of China. The company operates through two segments, E-Commerce and Brand Management (BBM). The E-Commerce segment offers brands' store operations, customer services and value-added services in logistics and supply chain management, IT, and digital marketing. The Brand Management segment provides brand management, strategic and tactic positioning, branding and marketing, retail and e-commerce operations, supply chain, and logistics and technology services. It serves brand partners in various categories, including apparel and accessories, appliances, electronics, home and furnishings, food and health products, beauty and cosmetics, fast moving consumer goods, mother and baby products, and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.Read More BZUN Stock Price History View Price History Chart DataSkip Price History Chart 30 days | 90 days | 365 days | Advanced Chart BZUN Stock News HeadlinesMay 28 at 1:42 PM | fool.comBaozun (BZUN) Q1 2024 Earnings Call TranscriptMay 28 at 12:03 PM | investorplace.comBZUN Stock Earnings: Baozun Beats Revenue for Q1 2024May 28 at 8:42 AM | benzinga.comBaozun Beats Revenue Estimates with Strong Q1 Growth, Shares SurgeMay 28 at 8:42 AM | finance.yahoo.comBaozun Announces First Quarter 2024 Unaudited Financial ResultsMay 21, 2024 | americanbankingnews.comBaozun (BZUN) Set to Announce Quarterly Earnings on TuesdayMay 14, 2024 | finance.yahoo.comBaozun to Announce First Quarter 2024 Unaudited Financial Results on May 28, 2024April 29, 2024 | markets.businessinsider.comBaozun: A Strong Buy Amidst Diverse Offerings and Strategic Growth OpportunitiesApril 25, 2024 | benzinga.comIs Baozun's Risky Leap Into Brand Management Starting To Pay Off?April 22, 2024 | finance.yahoo.comBaozun Full Year 2023 Earnings: EPS Misses ExpectationsApril 21, 2024 | uk.investing.comBaozun names Catherine Zhu as new CFOApril 21, 2024 | uk.investing.comBaozun reports growth and strategic milestones in 2023April 19, 2024 | finance.yahoo.comBaozun Files Annual Reports for Fiscal Year 2023April 19, 2024 | finance.yahoo.comBaozun Strengthens Leadership TeamApril 19, 2024 | finance.yahoo.comBaozun Releases 2023 Sustainability ReportApril 19, 2024 | prnewswire.comBaozun Releases 2023 Chairman LetterApril 10, 2024 | seekingalpha.comBaozun: Buying Opportunity Amid Temporary Macro HeadwindsApril 9, 2024 | seekingalpha.comBaozun Inc.: Mixed Signals Into 2024 With A Lot To ProveApril 9, 2024 | seekingalpha.comBaozun: Looking Forward To A Better 2024March 26, 2024 | finance.yahoo.comBaozun Inc. (NASDAQ:BZUN) Q4 2023 Earnings Call TranscriptMarch 23, 2024 | seekingalpha.comBaozun Inc. (BZUN) Q4 2023 Earnings Call TranscriptMarch 22, 2024 | finance.yahoo.comLoss-Making Baozun Inc. (NASDAQ:BZUN) Expected To Breakeven In The Medium-TermMarch 22, 2024 | finanznachrichten.deBaozun Inc.: Baozun Announces Fourth Quarter and Fiscal Year 2023 Unaudited Financial ResultsMarch 22, 2024 | markets.businessinsider.comBaozun’s Strategic Growth and Profitability Outlook Affirm Buy RatingMarch 21, 2024 | fool.comBaozun (BZUN) Q4 2023 Earnings Call TranscriptMarch 21, 2024 | investorplace.comBZUN Stock Earnings: Baozun Misses EPS, Beats Revenue for Q4 2023See More Headlines Receive BZUN Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Baozun and its competitors with MarketBeat's FREE daily newsletter. Email Address Company Calendar Last Earnings3/21/2024Today5/28/2024Next Earnings (Confirmed)5/28/2024Fiscal Year End12/31/2024Get Stock AlertsIndustry, Sector and Symbol Stock ExchangeNASDAQ SectorComputer and Technology Industry Catalog & mail - order houses Sub-IndustryN/A Current SymbolNASDAQ:BZUN CUSIPN/A CIK1625414 Webwww.baozun.com Phone862160809991FaxN/AEmployees7,827Year Founded2006Price Target and Rating Average Stock Price Target$4.70 High Stock Price Target$5.20 Low Stock Price Target$4.20 Potential Upside/Downside+76.7%Consensus RatingHold Rating Score (0-4)2.33 Research Coverage3 Analysts Profitability EPS (Most Recent Fiscal Year)($0.66) Trailing P/E RatioN/A Forward P/E RatioN/A P/E GrowthN/ANet Income$-39,220,000.00 Net Margins-3.16% Pretax Margin-2.46% Return on Equity-6.58% Return on Assets-2.74% Debt Debt-to-Equity RatioN/A Current Ratio1.94 Quick Ratio1.66 Sales & Book Value Annual Sales$8.81 billion Price / Sales0.02 Cash FlowN/A Price / Cash FlowN/A Book Value$10.08 per share Price / Book0.26Miscellaneous Outstanding Shares60,420,000Free Float24,651,000Market Cap$160.72 million OptionableOptionable Beta0.48 Social Links Ten Starter Stocks For Beginners to Buy NowJust getting into the stock market? These 10 simple stocks can help beginning investors build long-term wealth without knowing options, technicals, or other advanced strategies.Get This Free Report Key ExecutivesMr. Junhua Wu (Age 46)Co-Founder & Director Mr. Wenbin Qiu (Age 56)Co-Founder, Chairman of the Board & CEO Ms. Yanjie Zhu (Age 40)Chief Financial Officer Ms. Wendy SunSenior Director of Corporate Development & Investor RelationsMr. Yuen Lung Kwok (Age 60)Senior Vice President Mr. Tao Liang (Age 36)Senior Vice President Mr. Arthur Yu (Age 43)President of E-commerce Business Ms. Sandrine ZerbibPresident of Baozun Brand ManagementMore ExecutivesKey CompetitorsJumia TechnologiesNYSE:JMIAD-Market Elektronik Hizmetler ve Ticaret A.S.NASDAQ:HEPSDingdong (Cayman)NYSE:DDLMYT Netherlands Parent B.V.NYSE:MYTEQurate RetailNASDAQ:QRTEAView All CompetitorsInstitutional OwnershipCetera Advisors LLCBought 15,240 shares on 5/24/2024Ownership: 0.025%Virtu Financial LLCBought 20,919 shares on 5/20/2024Ownership: 0.035%PEAK6 Investments LLCSold 68,282 shares on 5/15/2024Ownership: 0.098%Healthcare of Ontario Pension Plan Trust FundSold 686,300 shares on 5/14/2024Ownership: 0.935%Acadian Asset Management LLCSold 257,962 shares on 5/10/2024Ownership: 1.069%View All Institutional Transactions BZUN Stock Analysis - Frequently Asked Questions Should I buy or sell Baozun stock right now? 3 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Baozun in the last year. There are currently 2 hold ratings and 1 buy rating for the stock. The consensus among Wall Street research analysts is that investors should "hold" BZUN shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in BZUN, but not buy additional shares or sell existing shares. View BZUN analyst ratings or view top-rated stocks. What is Baozun's stock price target for 2024? 3 analysts have issued twelve-month target prices for Baozun's shares. Their BZUN share price targets range from $4.20 to $5.20. On average, they expect the company's share price to reach $4.70 in the next year. This suggests a possible upside of 76.7% from the stock's current price. View analysts price targets for BZUN or view top-rated stocks among Wall Street analysts. How have BZUN shares performed in 2024? Baozun's stock was trading at $2.74 on January 1st, 2024. Since then, BZUN shares have decreased by 2.9% and is now trading at $2.66. View the best growth stocks for 2024 here. Are investors shorting Baozun? Baozun saw a increase in short interest in May. As of May 15th, there was short interest totaling 1,870,000 shares, an increase of 16.1% from the April 30th total of 1,610,000 shares. Based on an average daily trading volume, of 540,200 shares, the short-interest ratio is presently 3.5 days. Currently, 3.3% of the company's stock are sold short. View Baozun's Short Interest. How were Baozun's earnings last quarter? Baozun Inc. (NASDAQ:BZUN) posted its earnings results on Thursday, March, 21st. The technology company reported ($0.11) EPS for the quarter. The technology company earned $391.61 million during the quarter. Baozun had a negative trailing twelve-month return on equity of 6.58% and a negative net margin of 3.16%. What other stocks do shareholders of Baozun own? Based on aggregate information from My MarketBeat watchlists, some companies that other Baozun investors own include Alibaba Group (BABA), NVIDIA (NVDA), JD.com (JD), Shopify (SHOP), Baidu (BIDU), Micron Technology (MU), Advanced Micro Devices (AMD), Hello Group (MOMO), Block (SQ) and Netflix (NFLX). When did Baozun IPO? Baozun (BZUN) raised $143 million in an initial public offering (IPO) on Thursday, May 21st 2015. The company issued 11,000,000 shares at $12.00-$14.00 per share. Morgan Stanley, Credit Suisse and BofA Merrill Lynch acted as the underwriters for the IPO. Who are Baozun's major shareholders? Baozun's stock is owned by a variety of institutional and retail investors. Top institutional shareholders include Acadian Asset Management LLC (1.07%), Healthcare of Ontario Pension Plan Trust Fund (0.93%), PEAK6 Investments LLC (0.10%), Mirae Asset Global Investments Co. Ltd. (0.07%), Virtu Financial LLC (0.03%) and BNP Paribas Financial Markets (0.03%). How do I buy shares of Baozun? Shares of BZUN stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. Compare Top Brokerages Here. This page (NASDAQ:BZUN) was last updated on 5/29/2024 by MarketBeat.com Staff From Our Partners4 Cryptos BETTER than BitcoinTrue Market InsidersThe #1 Crypto That You Don’t Own… YetCrypto 101 MediaThis Apple-like Innovator is Revolutionizing HealthcareWall Street StarWrite this ticker symbol down…StocksToTradeMust-See: Elon’s New Invention is Absolutely InsaneInvestorPlaceDid You Get Your Free Bitcoin Yet?Crypto Swap ProfitsBill Clinton Backing Biden Replacement???The Freeport SocietyTrump’s “Tax Free” Retirement Strategy Gold Safe Exchange Adding Choose a watchlist: Watchlist Adding You have already added five stocks to your watchlist. Upgrade to MarketBeat All Access to add more stocks to your watchlist. 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