Leslie's (LESL) Competitors

Leslie's (NASDAQ:LESL) and Olaplex (NASDAQ:OLPX) are both small-cap consumer staples companies, but which is the superior business? We will contrast the two businesses based on the strength of their risk, dividends, earnings, valuation, institutional ownership, profitability, analyst recommendations, community ranking and media sentiment.

Do analysts rate LESL or OLPX?

Leslie's currently has a consensus target price of $6.26, suggesting a potential upside of 25.11%. Olaplex has a consensus target price of $2.51, suggesting a potential upside of 57.03%. Given Olaplex's stronger consensus rating and higher possible upside, analysts clearly believe Olaplex is more favorable than Leslie's.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Leslie's	0 Sell rating(s)	10 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Olaplex	0 Sell rating(s)	7 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.13

Does the media favor LESL or OLPX?

In the previous week, Leslie's had 14 more articles in the media than Olaplex. MarketBeat recorded 16 mentions for Leslie's and 2 mentions for Olaplex. Olaplex's average media sentiment score of 0.63 beat Leslie's' score of 0.20 indicating that Olaplex is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Leslie's	3 Very Positive mention(s)	3 Positive mention(s)	8 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Neutral
Olaplex	0 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has preferable earnings & valuation, LESL or OLPX?

Olaplex has lower revenue, but higher earnings than Leslie's. Olaplex is trading at a lower price-to-earnings ratio than Leslie's, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Leslie's	$1.45B	0.64	$27.24M	$0.08	62.50
Olaplex	$458.30M	2.31	$61.59M	$0.07	22.86

Does the MarketBeat Community favor LESL or OLPX?

Leslie's received 14 more outperform votes than Olaplex when rated by MarketBeat users. Likewise, 40.57% of users gave Leslie's an outperform vote while only 34.12% of users gave Olaplex an outperform vote.

Company	Underperform	Outperform
Leslie's	Outperform Votes 43 40.57%	Underperform Votes 63 59.43%
Olaplex	Outperform Votes 29 34.12%	Underperform Votes 56 65.88%

Which has more risk and volatility, LESL or OLPX?

Leslie's has a beta of 1.06, meaning that its stock price is 6% more volatile than the S&P 500. Comparatively, Olaplex has a beta of 2.34, meaning that its stock price is 134% more volatile than the S&P 500.

Is LESL or OLPX more profitable?

Olaplex has a net margin of 10.91% compared to Leslie's' net margin of 1.06%. Olaplex's return on equity of 11.61% beat Leslie's' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Leslie's	1.06%	-12.55%	2.27%
Olaplex	10.91%	11.61%	5.60%

Do institutionals and insiders hold more shares of LESL or OLPX?

87.4% of Olaplex shares are held by institutional investors. 3.5% of Leslie's shares are held by company insiders. Comparatively, 4.2% of Olaplex shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Summary

Olaplex beats Leslie's on 12 of the 18 factors compared between the two stocks.