SSP vs. SBGI, GTN.A, GTN, EVC, FENG, CETV, TGNA, FOXA, FOX, and PARAA
Should you be buying E.W. Scripps stock or one of its competitors? The main competitors of E.W. Scripps include Sinclair (SBGI), Gray Television (GTN.A), Gray Television (GTN), Entravision Communications (EVC), Phoenix New Media (FENG), Central European Media Enterprises (CETV), TEGNA (TGNA), FOX (FOXA), FOX (FOX), and Paramount Global (PARAA). These companies are all part of the "consumer discretionary" sector.
E.W. Scripps (NASDAQ:SSP) and Sinclair (NASDAQ:SBGI) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their risk, earnings, analyst recommendations, dividends, valuation, institutional ownership, profitability, community ranking and media sentiment.
In the previous week, E.W. Scripps had 2 more articles in the media than Sinclair. MarketBeat recorded 8 mentions for E.W. Scripps and 6 mentions for Sinclair. E.W. Scripps' average media sentiment score of 0.87 beat Sinclair's score of 0.85 indicating that E.W. Scripps is being referred to more favorably in the media.
Sinclair has a net margin of -14.34% compared to E.W. Scripps' net margin of -39.87%. E.W. Scripps' return on equity of 3.17% beat Sinclair's return on equity.
E.W. Scripps presently has a consensus target price of $9.50, indicating a potential upside of 251.85%. Sinclair has a consensus target price of $18.14, indicating a potential upside of 43.17%. Given E.W. Scripps' stronger consensus rating and higher probable upside, equities analysts clearly believe E.W. Scripps is more favorable than Sinclair.
67.8% of E.W. Scripps shares are owned by institutional investors. Comparatively, 41.7% of Sinclair shares are owned by institutional investors. 3.6% of E.W. Scripps shares are owned by insiders. Comparatively, 46.6% of Sinclair shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.
E.W. Scripps has a beta of 1.9, meaning that its stock price is 90% more volatile than the S&P 500. Comparatively, Sinclair has a beta of 1.38, meaning that its stock price is 38% more volatile than the S&P 500.
Sinclair has higher revenue and earnings than E.W. Scripps. Sinclair is trading at a lower price-to-earnings ratio than E.W. Scripps, indicating that it is currently the more affordable of the two stocks.
Sinclair received 434 more outperform votes than E.W. Scripps when rated by MarketBeat users. Likewise, 63.47% of users gave Sinclair an outperform vote while only 33.33% of users gave E.W. Scripps an outperform vote.
Summary
E.W. Scripps and Sinclair tied by winning 9 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding SSP and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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