CXM vs. ZETA, INST, MQ, BRZE, NABL, CLBT, LSPD, AVPT, MTTR, and COUR Should you be buying Sprinklr stock or one of its competitors? The main competitors of Sprinklr include Zeta Global (ZETA), Instructure (INST), Marqeta (MQ), Braze (BRZE), N-able (NABL), Cellebrite DI (CLBT), Lightspeed Commerce (LSPD), AvePoint (AVPT), Matterport (MTTR), and Coursera (COUR). These companies are all part of the "prepackaged software" industry.
Sprinklr (NYSE:CXM ) and Zeta Global (NASDAQ:ZETA ) are both mid-cap business services companies, but which is the superior stock? We will contrast the two businesses based on the strength of their dividends, analyst recommendations, profitability, risk, earnings, media sentiment, valuation, institutional ownership and community ranking.
Sprinklr currently has a consensus target price of $16.90, suggesting a potential upside of 35.09%. Zeta Global has a consensus target price of $18.75, suggesting a potential upside of 6.84%. Given Sprinklr's higher possible upside, equities research analysts clearly believe Sprinklr is more favorable than Zeta Global.
Sprinklr has a beta of 0.87, meaning that its share price is 13% less volatile than the S&P 500. Comparatively, Zeta Global has a beta of 1.12, meaning that its share price is 12% more volatile than the S&P 500.
In the previous week, Zeta Global had 9 more articles in the media than Sprinklr. MarketBeat recorded 12 mentions for Zeta Global and 3 mentions for Sprinklr. Zeta Global's average media sentiment score of 0.64 beat Sprinklr's score of 0.28 indicating that Zeta Global is being referred to more favorably in the news media.
Sprinklr has higher revenue and earnings than Zeta Global. Zeta Global is trading at a lower price-to-earnings ratio than Sprinklr, indicating that it is currently the more affordable of the two stocks.
40.2% of Sprinklr shares are owned by institutional investors. Comparatively, 75.8% of Zeta Global shares are owned by institutional investors. 30.1% of Sprinklr shares are owned by insiders. Comparatively, 25.5% of Zeta Global shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.
Sprinklr received 8 more outperform votes than Zeta Global when rated by MarketBeat users. Likewise, 55.95% of users gave Sprinklr an outperform vote while only 53.42% of users gave Zeta Global an outperform vote.
Sprinklr has a net margin of 7.02% compared to Zeta Global's net margin of -22.20%. Sprinklr's return on equity of 8.15% beat Zeta Global's return on equity.
Summary Sprinklr beats Zeta Global on 11 of the 19 factors compared between the two stocks.
This chart shows the number of new MarketBeat users adding CXM and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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