Wayfair (W) Stock Price, News & Analysis

Company Overview

Wayfair Inc. is an e-commerce company that sells furniture, home furnishings and related products through digital platforms. Its selection includes furniture, décor, lighting, rugs, mattresses, kitchen and dining products, housewares, home improvement items, outdoor furnishings and other goods for residential and commercial spaces.

The company operates a portfolio of online brands and retail websites, including Wayfair, Joss & Main, AllModern, Birch Lane and Perigold. These brands are designed to serve different customer preferences, price points and areas of the home-furnishings market. Wayfair generally offers products from a broad network of third-party suppliers and supports customers through services such as delivery, installation and assembly in select markets.

Wayfair was founded in 2002 by entrepreneurs Niraj Shah and Steve Conine under the name CSN Stores and adopted the Wayfair name in 2011. The company primarily serves customers in the United States and Canada, with operations and customers in selected European markets. Shah remains Wayfair’s chief executive officer and a co-founder, while Conine is also a co-founder and serves as co-chairman of the company’s board.

Key Stats

• Today's Range: $111.41 to $115.26
• 50-Day Range: $93.83 to $113.62
• 52-Week Range: $55.60 to $119.98
• Volume: 1.58 million shs
• Average Volume: 2.08 million shs
• Market Capitalization: $14.86 billion
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $121.14
• Consensus Rating: Moderate Buy

Wayfair Stock Analysis - MarketRank™

Wayfair scored higher than 53% of companies evaluated by MarketBeat, and ranked 300th out of 480 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.9 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Wayfair has received a consensus rating of Moderate Buy. The company's average rating score is 2.66, and is based on 2 strong buy ratings, 18 buy ratings, 11 hold ratings, and 1 sell rating.

Upside/Downside

The consensus price target for Wayfair is close to its current price, suggesting limited near-term upside or downside.

Amount of Analyst Coverage

Wayfair has been the subject of 23 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 119.35%

Earnings Growth

Earnings for Wayfair are expected to grow by 119.35% in the coming year, from $0.93 to $2.04 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Wayfair is 231.61, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 35.86.

Price to Earnings Ratio vs. Sector

The P/E ratio of Wayfair is 231.61, which means that it is trading at a more expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 42.56.

Price to Earnings Growth Ratio

Wayfair has a PEG Ratio of 4.08. PEG Ratios above 1 indicate that a company could be overvalued.

Short Interest

• Score: 1.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

11.10% of the float of Wayfair has been sold short.

Short Interest Ratio / Days to Cover

Wayfair has a short interest ratio ("days to cover") of 4.77.

Change versus previous month

Short interest in Wayfair has recently increased by 8.79%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Wayfair does not currently pay a dividend.

Dividend Growth

Wayfair does not have a long track record of dividend growth.

News and Social Media

• Score: 2.7 / 5
• News Sentiment: 0.37

News Sentiment

Wayfair has a news sentiment score of 0.37. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 34 news articles for Wayfair this week, compared to 9 articles on an average week.

Search Interest

Only 33 people have searched for W on MarketBeat in the last 30 days. This is a decrease of -25% compared to the previous 30 days.

MarketBeat Follows

4 people have added Wayfair to their MarketBeat watchlist in the last 30 days. This is an increase of 300% compared to the previous 30 days.

Company Ownership

• Score: 2.1 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Wayfair insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $72,176,934.00 in company stock.

Percentage Held by Insiders

18.44% of the stock of Wayfair is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

89.67% of the stock of Wayfair is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 8/04/2026
• Today: 10/24/2026
• Next Earnings (Estimated): 10/27/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Discretionary
• Industry: Specialty Retail
• Sub-Industry: Homefurnishing Retail
• Current Symbol: NYSE:W
• CIK: 1616707
• Web: www.wayfair.com
• Phone: (617) 532-6100
• Fax: N/A
• Employees: 12,800
• Year Founded: 2002

Price Target and Rating

• Average Price Target for Wayfair: $121.14
• High Price Target: $156.00
• Low Price Target: $79.00
• Potential Upside/Downside: +7.6%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.66
• Research Coverage: 32 Analysts

Profitability

• EPS (Trailing Twelve Months): ($2.46)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: 121.08
• P/E Growth: 4.08
• Net Income: -$313 million
• Net Margins: -2.49%
• Pretax Margin: -2.43%
• Return on Equity: -3.40%
• Return on Assets: 3.06%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 0.74
• Quick Ratio: 0.71

Sales & Book Value

• Annual Sales: $12.46 billion
• Price / Sales: 1.19
• Cash Flow: $2.81 per share
• Price / Cash Flow: 40.09
• Book Value: ($21.34) per share
• Price / Book: -5.28

Miscellaneous

• Outstanding Shares: 132,000,000
• Free Float: 107,656,000
• Market Cap: $14.86 billion
• Optionable: Optionable
• Beta: 3.02