ASC vs. BOO, AO, THG, RNK, ABDP, YNGA, 888, MER, WIX, and CARD
Should you be buying ASOS stock or one of its competitors? The main competitors of ASOS include boohoo group (BOO), AO World (AO), THG (THG), The Rank Group (RNK), AB Dynamics (ABDP), Young & Co.'s Brewery, P.L.C. (YNGA), 888 (888), Mears Group (MER), Wickes Group (WIX), and Card Factory (CARD). These companies are all part of the "consumer cyclical" sector.
boohoo group (LON:BOO) and ASOS (LON:ASC) are both small-cap consumer cyclical companies, but which is the superior business? We will compare the two companies based on the strength of their profitability, valuation, risk, dividends, earnings, analyst recommendations, institutional ownership, community ranking and media sentiment.
boohoo group currently has a consensus price target of GBX 33.63, indicating a potential downside of 6.29%. ASOS has a consensus price target of GBX 447.14, indicating a potential upside of 20.26%. Given boohoo group's stronger consensus rating and higher possible upside, analysts clearly believe ASOS is more favorable than boohoo group.
In the previous week, boohoo group had 1 more articles in the media than ASOS. MarketBeat recorded 2 mentions for boohoo group and 1 mentions for ASOS. boohoo group's average media sentiment score of 0.59 beat ASOS's score of 0.30 indicating that ASOS is being referred to more favorably in the news media.
ASOS received 154 more outperform votes than boohoo group when rated by MarketBeat users. However, 76.45% of users gave boohoo group an outperform vote while only 68.86% of users gave ASOS an outperform vote.
boohoo group has a beta of 1.76, meaning that its share price is 76% more volatile than the S&P 500. Comparatively, ASOS has a beta of 2.7, meaning that its share price is 170% more volatile than the S&P 500.
33.6% of boohoo group shares are owned by institutional investors. Comparatively, 31.2% of ASOS shares are owned by institutional investors. 51.7% of boohoo group shares are owned by company insiders. Comparatively, 50.4% of ASOS shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.
boohoo group has higher earnings, but lower revenue than ASOS. boohoo group is trading at a lower price-to-earnings ratio than ASOS, indicating that it is currently the more affordable of the two stocks.
boohoo group has a net margin of -5.15% compared to boohoo group's net margin of -7.72%. ASOS's return on equity of -20.69% beat boohoo group's return on equity.
Summary
boohoo group beats ASOS on 10 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding ASC and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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