DGE vs. GUS, VINO, ART, DIS, EISB, ULVR, BATS, RKT, TSCO, and ABF
Should you be buying Diageo stock or one of its competitors? The main competitors of Diageo include Gusbourne (GUS), Virgin Wines UK (VINO), Artisanal Spirits (ART), Distil (DIS), East Imperial (EISB), Unilever (ULVR), British American Tobacco (BATS), Reckitt Benckiser Group (RKT), Tesco (TSCO), and Associated British Foods (ABF). These companies are all part of the "consumer defensive" sector.
Gusbourne (LON:GUS) and Diageo (LON:DGE) are both consumer defensive companies, but which is the better investment? We will compare the two companies based on the strength of their risk, media sentiment, valuation, community ranking, dividends, analyst recommendations, earnings, profitability and institutional ownership.
Diageo has higher revenue and earnings than Gusbourne. Gusbourne is trading at a lower price-to-earnings ratio than Diageo, indicating that it is currently the more affordable of the two stocks.
In the previous week, Gusbourne had 3 more articles in the media than Diageo. MarketBeat recorded 6 mentions for Gusbourne and 3 mentions for Diageo. Diageo's average media sentiment score of 0.34 beat Gusbourne's score of -0.21 indicating that Gusbourne is being referred to more favorably in the media.
2.3% of Gusbourne shares are owned by institutional investors. Comparatively, 62.3% of Diageo shares are owned by institutional investors. 84.6% of Gusbourne shares are owned by company insiders. Comparatively, 0.1% of Diageo shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.
Gusbourne has a beta of 0.31, meaning that its stock price is 69% less volatile than the S&P 500. Comparatively, Diageo has a beta of 0.33, meaning that its stock price is 67% less volatile than the S&P 500.
Diageo received 1294 more outperform votes than Gusbourne when rated by MarketBeat users. Likewise, 67.54% of users gave Diageo an outperform vote while only 61.90% of users gave Gusbourne an outperform vote.
Diageo has a consensus price target of GBX 3,058, indicating a potential upside of 16.25%. Given Gusbourne's higher possible upside, analysts plainly believe Diageo is more favorable than Gusbourne.
Diageo has a net margin of 19.67% compared to Diageo's net margin of -39.25%. Gusbourne's return on equity of 36.41% beat Diageo's return on equity.
Summary
Diageo beats Gusbourne on 13 of the 17 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding DGE and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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