NASDAQ:DRCT Direct Digital (DRCT) Stock Price, News & Analysis → 1970’s computer coder Issues Shocking AI Warning (From InvestorPlace) (Ad) Free DRCT Stock Alerts $4.40 -0.16 (-3.51%) (As of 11:57 AM ET) Add Compare Share Share Today's Range$4.25▼$4.7050-Day Range$4.54▼$32.5152-Week Range$1.96▼$35.88Volume47,003 shsAverage Volume221,263 shsMarket Capitalization$62.79 millionP/E Ratio31.43Dividend YieldN/APrice Target$21.00 Stock AnalysisStock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOwnershipSEC FilingsShort InterestSocial MediaStock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOwnershipSEC FilingsShort InterestSocial Media Get Direct Digital alerts: Email Address Direct Digital MarketRank™ Stock AnalysisAnalyst RatingModerate Buy2.67 Rating ScoreUpside/Downside382.8% Upside$21.00 Price TargetShort InterestHealthy4.78% of Float Sold ShortDividend StrengthN/ASustainabilityN/ANews SentimentN/AInsider TradingN/AProj. Earnings Growth175.00%From $0.16 to $0.44 Per ShareSee Full Details Hide Full Details Overall MarketRank™New Rank-Based ScoringMarketRank™ is calculated by averaging available category scores (with extra weight given to analysis and valuation), then ranking the company's weighted average against that of other companies.3.60 out of 5 starsBusiness Services Sector63rd out of 312 stocksAdvertising Industry2nd out of 11 stocks 3.3 Analyst's Opinion Consensus RatingDirect Digital has received a consensus rating of Moderate Buy. The company's average rating score is 2.67, and is based on 2 buy ratings, 1 hold rating, and no sell ratings.Amount of Analyst CoverageDirect Digital has only been the subject of 3 research reports in the past 90 days.Read more about Direct Digital's stock forecast and price target. Previous Next 5.0 Short Interest Percentage of Shares Shorted4.78% of the float of Direct Digital has been sold short.Short Interest Ratio / Days to CoverDirect Digital has a short interest ratio ("days to cover") of 0.5, which is generally considered an acceptable ratio of short interest to trading volume.Change versus previous monthShort interest in Direct Digital has recently decreased by 57.78%, indicating that investor sentiment is improving significantly. Previous Next 0.0 Dividend Strength Dividend YieldDirect Digital does not currently pay a dividend.Dividend GrowthDirect Digital does not have a long track record of dividend growth. Previous Next N/A Sustainability and ESG Overall ESG (Environmental, Social, and Governance) ScoreThere is no current Upright™ data available for DRCT. Previous Next 0.0 News and Social Media Coverage News Coverage This WeekMarketBeat has tracked 1 news article for Direct Digital this week, compared to 3 articles on an average week.Search InterestOnly 7 people have searched for DRCT on MarketBeat in the last 30 days. This is a decrease of -85% compared to the previous 30 days.MarketBeat FollowsOnly 5 people have added Direct Digital to their MarketBeat watchlist in the last 30 days. This is a decrease of -50% compared to the previous 30 days. Previous Next 1.7 Company Ownership Insider Buying vs. Insider SellingIn the past three months, Direct Digital insiders have not sold or bought any company stock.Percentage Held by Insiders80.79% of the stock of Direct Digital is held by insiders. A high percentage of insider ownership can be a sign of company health.Percentage Held by InstitutionsOnly 4.02% of the stock of Direct Digital is held by institutions.Read more about Direct Digital's insider trading history. Previous Next 3.1 Earnings and Valuation Earnings GrowthEarnings for Direct Digital are expected to grow by 175.00% in the coming year, from $0.16 to $0.44 per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Direct Digital is 31.07, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 145.22.Price to Earnings Ratio vs. SectorThe P/E ratio of Direct Digital is 31.07, which means that it is trading at a less expensive P/E ratio than the Business Services sector average P/E ratio of about 37.12.Price to Book Value per Share RatioDirect Digital has a P/B Ratio of 13.59. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.Read more about Direct Digital's valuation and earnings. Previous Next See Top Rated MarketRank™ Stocks Here Ad InvestorPlaceProof that the Musk/Bezos rivalry is about to hit a new levelElon Musk Humiliated Since Jeff Bezos and Elon Musk first met in 2004 — they've been involved in a bitter feud… from rockets, to electric vehicles to who's the world richest person…for going on two decades these two have been at each others throats…Go here now for full story. About Direct Digital Stock (NASDAQ:DRCT)Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, and other sectors with a focus on small and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.Read More DRCT Stock Price History View Price History Chart DataSkip Price History Chart 30 days | 90 days | 365 days | Advanced Chart DRCT Stock News HeadlinesMay 7, 2024 | msn.comNintendo confirms that Switch 2 and a June Direct are comingApril 30, 2024 | msn.comDemocrats cheer Direct File as Treasury plans next stepsMay 9, 2024 | Gold Safe Exchange (Ad)Trump’s “Tax Free” Retirement Strategy Since 1924 — over one hundred years — the US dollar has lost nearly 18x its value. In other words, a dollar back then would buy $17.82 worth of goods in today's money. If you're planning on retiring any time soon…This poses a real problem.April 30, 2024 | investorplace.com7 Multibagger Growth Stocks to Buy to Defy the DowntrendApril 30, 2024 | tmcnet.comLumin Digital Selects Atomic as Partner for Direct Deposit, VOIE and Payment SwitchingApril 30, 2024 | investorplace.com3 Growth Stocks That Could Be Heading Six-Feet UnderApril 29, 2024 | msn.comDJT, BIDU among major communication services gainers; AMC, BRAG among losersApril 28, 2024 | msn.comSome Americans filed free with IRS Direct File pilot in 2024, but not everyone's a fanMay 9, 2024 | Gold Safe Exchange (Ad)Trump’s “Tax Free” Retirement Strategy Since 1924 — over one hundred years — the US dollar has lost nearly 18x its value. In other words, a dollar back then would buy $17.82 worth of goods in today's money. If you're planning on retiring any time soon…This poses a real problem.April 26, 2024 | msn.comNITDA DG Harps On Partnership To Drive Advance Digital Transformation AgendaApril 26, 2024 | nasdaq.comDirect Digital Holdings, Inc. Class A Common Stock (DRCT)April 25, 2024 | markets.businessinsider.comDirect Digital Holdings: Strong Revenue Collection and Proactive Compliance Measures Affirm Buy RatingApril 24, 2024 | markets.businessinsider.comBenchmark Co. Keeps Their Buy Rating on Direct Digital Holdings (DRCT)April 24, 2024 | markets.businessinsider.comThe Analyst Verdict: Direct Digital Holdings In The Eyes Of 5 ExpertsApril 24, 2024 | finanznachrichten.deDirect Digital Holdings Announces Receipt of Nasdaq Notification of Non-Compliance with Listing Rule 5250(c)April 23, 2024 | prnewswire.comDirect Digital Holdings Announces Receipt of Nasdaq Notification of Non-Compliance with Listing Rule 5250(c)(1)April 17, 2024 | benzinga.comTop 5 Tech And Telecom Stocks That May Rocket Higher This Month - Angi (NASDAQ:ANGI), Direct Digital Holdings (NASDAQ:DRCT)April 6, 2024 | seekingalpha.comDirect Digital: Appears Oversold Despite Strong Partnership DevelopmentsApril 5, 2024 | businesswire.comGlancy Prongay & Murray LLP, a Leading Securities Fraud Law Firm, Announces Investigation of Direct Digital Holdings, Inc. (DRCT) on Behalf of InvestorsApril 5, 2024 | businesswire.comINVESTOR ALERT: Law Offices of Howard G. Smith Announces Investigation of Direct Digital Holdings, Inc. (DRCT) on Behalf of InvestorsApril 3, 2024 | businesswire.comThe Law Offices of Frank R. Cruz Announces Investigation of Direct Digital Holdings, Inc. (DRCT) on Behalf of InvestorsApril 2, 2024 | prnewswire.com81% of Gen Zers Say Multicultural/Diverse Communities Greatly Shape Brand Preferences, According to Direct Digital Holdings' ResearchMarch 29, 2024 | seekingalpha.comDirect Digital Holdings, Inc. (DRCT) Q4 2023 Earnings Call TranscriptMarch 27, 2024 | msn.comDRCT Earnings: Direct Digital Holdings Tanks After Loss in Q4March 27, 2024 | markets.businessinsider.comThese Analysts Slash Their Forecasts On Direct Digital Holdings After Weak ResultsMarch 27, 2024 | markets.businessinsider.comAnalysts Are Bullish on Top Communication Services Stocks: Sirius XM Holdings (SIRI), Integral Ad Science (IAS)March 27, 2024 | finance.yahoo.comDirect Digital Holdings, Inc. (NASDAQ:DRCT) Q4 2023 Earnings Call TranscriptSee More Headlines Receive DRCT Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Direct Digital and its competitors with MarketBeat's FREE daily newsletter. Email Address Company Calendar Last Earnings3/26/2024Today5/09/2024Next Earnings (Estimated)5/09/2024Fiscal Year End12/31/2024Get Stock AlertsIndustry, Sector and Symbol Stock ExchangeNASDAQ SectorBusiness Services Industry Advertising Sub-IndustryN/A Current SymbolNASDAQ:DRCT CUSIPN/A CIK1880613 Webwww.directdigitalholdings.com Phone832-402-1051FaxN/AEmployees69Year FoundedN/APrice Target and Rating Average Stock Price Target$21.00 High Stock Price Target$23.00 Low Stock Price Target$19.00 Potential Upside/Downside+360.5%Consensus RatingModerate Buy Rating Score (0-4)2.67 Research Coverage3 Analysts Profitability EPS (Most Recent Fiscal Year)$0.14 Trailing P/E Ratio32.57 Forward P/E Ratio28.50 P/E GrowthN/ANet Income$1.99 million Net Margins1.26% Pretax Margin3.37% Return on Equity48.38% Return on Assets3.30% Debt Debt-to-Equity Ratio3.51 Current Ratio1.16 Quick Ratio1.16 Sales & Book Value Annual Sales$157.11 million Price / Sales0.41 Cash Flow$0.33 per share Price / Cash Flow13.78 Book Value$0.32 per share Price / Book14.25Miscellaneous Outstanding Shares14,270,000Free Float2,741,000Market Cap$65.07 million OptionableNot Optionable Beta8.24 10 "Recession Proof" Stocks That Will Thrive in Any MarketWhich stocks are likely to thrive in today's challenging market? Click the link below and we'll send you MarketBeat's list of ten stocks that will drive in any economic environment.Get This Free Report Key ExecutivesMr. Mark D. Walker (Age 48)CEO, Co-Founder & Chairman Comp: $518.75kMr. Keith W. Smith (Age 55)Co-Founder, President & Director Comp: $518.75kMs. Diana P. DiazChief Financial OfficerMs. Anu Pillai (Age 53)Chief Technology Officer Ms. M. Duyen Le CPAVice President of People & CultureMs. Maria Vilchez Lowrey (Age 42)Chief Growth Officer Ms. Kristie MacDonaldChief Executive Officer of Huddled MassesMr. Douglas MankiewiczChief Executive Officer of Orange 142Ms. Lashawnda GoffinChief Executive Officer of Colossus SSPMore ExecutivesKey CompetitorsFluentNASDAQ:FLNTMercurity FintechNASDAQ:MFHDIH Holding USNASDAQ:DHAIAble View GlobalNASDAQ:ABLVMaquia Capital AcquisitionNASDAQ:MAQCView All CompetitorsInsiders & InstitutionsDenali Advisors LLCSold 8,700 shares on 4/19/2024Ownership: 0.108%Intrinsic Edge Capital Management LLCBought 77,639 shares on 2/14/2024Ownership: 0.544%Tower Research Capital LLC TRC Sold 2,352 shares on 2/13/2024Ownership: 0.017%W Keith SmithSold 77,930 sharesTotal: $867,360.90 ($11.13/share)View All Insider TransactionsView All Institutional Transactions DRCT Stock Analysis - Frequently Asked Questions Should I buy or sell Direct Digital stock right now? 3 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Direct Digital in the last year. There are currently 1 hold rating and 2 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" DRCT shares. View DRCT analyst ratings or view top-rated stocks. What is Direct Digital's stock price target for 2024? 3 Wall Street analysts have issued 12 month price objectives for Direct Digital's shares. Their DRCT share price targets range from $19.00 to $23.00. On average, they predict the company's stock price to reach $21.00 in the next year. This suggests a possible upside of 382.8% from the stock's current price. View analysts price targets for DRCT or view top-rated stocks among Wall Street analysts. How have DRCT shares performed in 2024? Direct Digital's stock was trading at $14.88 at the beginning of 2024. Since then, DRCT stock has decreased by 70.8% and is now trading at $4.35. View the best growth stocks for 2024 here. Are investors shorting Direct Digital? Direct Digital saw a decrease in short interest in April. As of April 15th, there was short interest totaling 121,500 shares, a decrease of 57.8% from the March 31st total of 287,800 shares. Based on an average trading volume of 227,200 shares, the days-to-cover ratio is currently 0.5 days. Approximately 4.8% of the company's shares are short sold. View Direct Digital's Short Interest. When is Direct Digital's next earnings date? The company is scheduled to release its next quarterly earnings announcement on Thursday, May 9th 2024. View our DRCT earnings forecast. How were Direct Digital's earnings last quarter? Direct Digital Holdings, Inc. (NASDAQ:DRCT) announced its earnings results on Tuesday, March, 26th. The company reported ($0.08) earnings per share (EPS) for the quarter, missing analysts' consensus estimates of $0.28 by $0.36. The firm had revenue of $41.01 million for the quarter, compared to the consensus estimate of $66.02 million. Direct Digital had a net margin of 1.26% and a trailing twelve-month return on equity of 48.38%. During the same quarter last year, the business earned $0.01 earnings per share. What guidance has Direct Digital issued on next quarter's earnings? Direct Digital updated its FY 2024 earnings guidance on Tuesday, March, 26th. The company provided earnings per share guidance of for the period. The company issued revenue guidance of $170.0 million-$190.0 million, compared to the consensus revenue estimate of $242.6 million. When did Direct Digital IPO? Direct Digital (DRCT) raised $18 million in an initial public offering (IPO) on Friday, February 11th 2022. The company issued 2,200,000 shares at $7.00-$9.00 per share. The Benchmark Company and Roth Capital Partners served as the underwriters for the IPO. Who are Direct Digital's major shareholders? Direct Digital's stock is owned by a variety of institutional and retail investors. Top institutional investors include Denali Advisors LLC (0.11%). View institutional ownership trends. How do I buy shares of Direct Digital? Shares of DRCT stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. Compare Top Brokerages Here. 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