DSP vs. DADA, VMEO, CDLX, RXT, TRMR, NEXN, TINV, ADTH, PCYG, and LGCL
Should you be buying Viant Technology stock or one of its competitors? The main competitors of Viant Technology include Dada Nexus (DADA), Vimeo (VMEO), Cardlytics (CDLX), Rackspace Technology (RXT), Tremor International (TRMR), Nexxen International (NEXN), Tiga Acquisition (TINV), AdTheorent (ADTH), Park City Group (PCYG), and Lucas GC (LGCL).
Viant Technology (NASDAQ:DSP) and Dada Nexus (NASDAQ:DADA) are both small-cap business services companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, community ranking, earnings, analyst recommendations, dividends, profitability, media sentiment, institutional ownership and valuation.
Viant Technology currently has a consensus price target of $10.83, suggesting a potential upside of 6.31%. Dada Nexus has a consensus price target of $3.83, suggesting a potential upside of 98.45%. Given Dada Nexus' higher possible upside, analysts clearly believe Dada Nexus is more favorable than Viant Technology.
Viant Technology received 16 more outperform votes than Dada Nexus when rated by MarketBeat users. Likewise, 64.00% of users gave Viant Technology an outperform vote while only 50.79% of users gave Dada Nexus an outperform vote.
Viant Technology has a beta of 0.69, indicating that its stock price is 31% less volatile than the S&P 500. Comparatively, Dada Nexus has a beta of 1.46, indicating that its stock price is 46% more volatile than the S&P 500.
Viant Technology has a net margin of -0.81% compared to Dada Nexus' net margin of -22.77%. Viant Technology's return on equity of -6.41% beat Dada Nexus' return on equity.
In the previous week, Dada Nexus had 12 more articles in the media than Viant Technology. MarketBeat recorded 17 mentions for Dada Nexus and 5 mentions for Viant Technology. Viant Technology's average media sentiment score of 0.62 beat Dada Nexus' score of -0.27 indicating that Viant Technology is being referred to more favorably in the media.
11.4% of Viant Technology shares are owned by institutional investors. Comparatively, 59.3% of Dada Nexus shares are owned by institutional investors. 28.8% of Viant Technology shares are owned by insiders. Comparatively, 8.5% of Dada Nexus shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.
Viant Technology has higher earnings, but lower revenue than Dada Nexus. Viant Technology is trading at a lower price-to-earnings ratio than Dada Nexus, indicating that it is currently the more affordable of the two stocks.
Summary
Viant Technology beats Dada Nexus on 12 of the 18 factors compared between the two stocks.
This chart shows the number of new MarketBeat users adding DSP and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Viant Technology Competitors List
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