FLNT vs. DRCT, IZEA, STBX, ATGL, AQMS, CACO, UCL, CXAI, SHIM, and BNAI
Should you be buying Fluent stock or one of its competitors? The main competitors of Fluent include Direct Digital (DRCT), IZEA Worldwide (IZEA), Starbox Group (STBX), Alpha Technology Group (ATGL), Aqua Metals (AQMS), Caravelle International Group (CACO), uCloudlink Group (UCL), CXApp (CXAI), Shimmick (SHIM), and Brand Engagement Network (BNAI).
Direct Digital (NASDAQ:DRCT) and Fluent (NASDAQ:FLNT) are both small-cap business services companies, but which is the better investment? We will compare the two companies based on the strength of their risk, dividends, analyst recommendations, institutional ownership, media sentiment, valuation, earnings, community ranking and profitability.
Direct Digital has a net margin of 1.26% compared to Direct Digital's net margin of -14.15%. Fluent's return on equity of 48.38% beat Direct Digital's return on equity.
In the previous week, Fluent had 15 more articles in the media than Direct Digital. MarketBeat recorded 16 mentions for Fluent and 1 mentions for Direct Digital. Direct Digital's average media sentiment score of 0.03 beat Fluent's score of 0.00 indicating that Fluent is being referred to more favorably in the news media.
Direct Digital has a beta of 8.24, meaning that its share price is 724% more volatile than the S&P 500. Comparatively, Fluent has a beta of 2.37, meaning that its share price is 137% more volatile than the S&P 500.
Direct Digital currently has a consensus price target of $21.00, indicating a potential upside of 445.45%. Fluent has a consensus price target of $12.00, indicating a potential upside of 236.13%. Given Fluent's stronger consensus rating and higher probable upside, research analysts plainly believe Direct Digital is more favorable than Fluent.
Direct Digital has higher earnings, but lower revenue than Fluent. Fluent is trading at a lower price-to-earnings ratio than Direct Digital, indicating that it is currently the more affordable of the two stocks.
4.0% of Direct Digital shares are held by institutional investors. Comparatively, 23.3% of Fluent shares are held by institutional investors. 80.8% of Direct Digital shares are held by insiders. Comparatively, 21.0% of Fluent shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.
Fluent received 157 more outperform votes than Direct Digital when rated by MarketBeat users. However, 73.68% of users gave Direct Digital an outperform vote while only 47.63% of users gave Fluent an outperform vote.
Summary
Direct Digital beats Fluent on 13 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding FLNT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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