HNST vs. YSG, NHTC, FLGC, BYON, COOK, SSP, POWW, DOYU, CDRO, and APEI
Should you be buying Honest stock or one of its competitors? The main competitors of Honest include Yatsen (YSG), Natural Health Trends (NHTC), Flora Growth (FLGC), Beyond (BYON), Traeger (COOK), E.W. Scripps (SSP), AMMO (POWW), DouYu International (DOYU), Codere Online Luxembourg (CDRO), and American Public Education (APEI).
Yatsen (NYSE:YSG) and Honest (NASDAQ:HNST) are both small-cap consumer staples companies, but which is the superior business? We will contrast the two companies based on the strength of their profitability, earnings, analyst recommendations, community ranking, media sentiment, institutional ownership, dividends, valuation and risk.
In the previous week, Yatsen and Yatsen both had 4 articles in the media. Honest's average media sentiment score of 0.48 beat Yatsen's score of 0.19 indicating that Yatsen is being referred to more favorably in the media.
Yatsen has a beta of -2.73, meaning that its stock price is 373% less volatile than the S&P 500. Comparatively, Honest has a beta of 1.91, meaning that its stock price is 91% more volatile than the S&P 500.
45.5% of Honest shares are held by institutional investors. 29.0% of Yatsen shares are held by insiders. Comparatively, 8.6% of Honest shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.
Honest has a consensus target price of $4.55, suggesting a potential upside of 61.92%. Given Yatsen's higher probable upside, analysts plainly believe Honest is more favorable than Yatsen.
Honest has lower revenue, but higher earnings than Yatsen. Honest is trading at a lower price-to-earnings ratio than Yatsen, indicating that it is currently the more affordable of the two stocks.
Honest received 13 more outperform votes than Yatsen when rated by MarketBeat users. However, 36.36% of users gave Yatsen an outperform vote while only 35.00% of users gave Honest an outperform vote.
Honest has a net margin of -6.27% compared to Honest's net margin of -21.70%. Honest's return on equity of -7.97% beat Yatsen's return on equity.
Summary
Yatsen and Honest tied by winning 8 of the 16 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding HNST and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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