IAS vs. GDS, MGNI, CRTO, CCO, VMEO, DSP, DADA, GCI, CDLX, and RXT
Should you be buying Integral Ad Science stock or one of its competitors? The main competitors of Integral Ad Science include GDS (GDS), Magnite (MGNI), Criteo (CRTO), Clear Channel Outdoor (CCO), Vimeo (VMEO), Viant Technology (DSP), Dada Nexus (DADA), Gannett (GCI), Cardlytics (CDLX), and Rackspace Technology (RXT).
Integral Ad Science (NASDAQ:IAS) and GDS (NASDAQ:GDS) are both small-cap business services companies, but which is the better stock? We will contrast the two businesses based on the strength of their analyst recommendations, community ranking, valuation, risk, profitability, institutional ownership, media sentiment, earnings and dividends.
Integral Ad Science has a net margin of 0.59% compared to GDS's net margin of -43.25%. Integral Ad Science's return on equity of 0.32% beat GDS's return on equity.
Integral Ad Science currently has a consensus target price of $16.77, indicating a potential upside of 75.59%. GDS has a consensus target price of $15.69, indicating a potential upside of 62.06%. Given Integral Ad Science's stronger consensus rating and higher possible upside, analysts clearly believe Integral Ad Science is more favorable than GDS.
In the previous week, Integral Ad Science had 4 more articles in the media than GDS. MarketBeat recorded 12 mentions for Integral Ad Science and 8 mentions for GDS. GDS's average media sentiment score of 0.29 beat Integral Ad Science's score of 0.20 indicating that GDS is being referred to more favorably in the news media.
Integral Ad Science has a beta of 1.58, suggesting that its share price is 58% more volatile than the S&P 500. Comparatively, GDS has a beta of 0.31, suggesting that its share price is 69% less volatile than the S&P 500.
95.8% of Integral Ad Science shares are held by institutional investors. Comparatively, 33.7% of GDS shares are held by institutional investors. 2.0% of Integral Ad Science shares are held by insiders. Comparatively, 8.0% of GDS shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.
GDS received 309 more outperform votes than Integral Ad Science when rated by MarketBeat users. Likewise, 63.72% of users gave GDS an outperform vote while only 55.00% of users gave Integral Ad Science an outperform vote.
Integral Ad Science has higher earnings, but lower revenue than GDS. GDS is trading at a lower price-to-earnings ratio than Integral Ad Science, indicating that it is currently the more affordable of the two stocks.
Summary
Integral Ad Science beats GDS on 13 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding IAS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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