NASDAQ:PRPL Purple Innovation (PRPL) Stock Price, News & Analysis → The Best AI Stock to Own in the World Today is Trading for Just $25 (From Banyan Hill Publishing) (Ad) Free PRPL Stock Alerts $1.57 +0.04 (+2.61%) (As of 05/9/2024 ET) Add Compare Share Share Today's Range$1.50▼$1.5850-Day Range$1.44▼$2.0852-Week Range$0.55▼$3.78Volume317,669 shsAverage Volume782,851 shsMarket Capitalization$168.32 millionP/E RatioN/ADividend YieldN/APrice Target$3.95 Stock AnalysisStock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSocial MediaStock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSocial Media Get Purple Innovation alerts: Email Address Purple Innovation MarketRank™ Stock AnalysisAnalyst RatingModerate Buy2.67 Rating ScoreUpside/Downside151.6% Upside$3.95 Price TargetShort InterestHealthy3.96% of Shares Sold ShortDividend StrengthN/ASustainabilityN/ANews Sentiment0.54Based on 16 Articles This WeekInsider TradingAcquiring Shares$6,080 Bought Last QuarterProj. Earnings GrowthGrowingFrom ($0.34) to ($0.18) Per ShareSee Full Details Hide Full Details Overall MarketRank™New Rank-Based ScoringMarketRank™ is calculated by averaging available category scores (with extra weight given to analysis and valuation), then ranking the company's weighted average against that of other companies.3.44 out of 5 starsConsumer Staples Sector64th out of 138 stocksHousehold Furniture Industry4th out of 8 stocks 3.3 Analyst's Opinion Consensus RatingPurple Innovation has received a consensus rating of Moderate Buy. The company's average rating score is 2.67, and is based on 4 buy ratings, 2 hold ratings, and no sell ratings.Amount of Analyst CoveragePurple Innovation has only been the subject of 4 research reports in the past 90 days.Read more about Purple Innovation's stock forecast and price target. Previous Next 4.0 Short Interest Percentage of Shares Shorted3.96% of the outstanding shares of Purple Innovation have been sold short.Short Interest Ratio / Days to CoverPurple Innovation has a short interest ratio ("days to cover") of 5.Change versus previous monthShort interest in Purple Innovation has recently decreased by 26.72%, indicating that investor sentiment is improving significantly. Previous Next 0.0 Dividend Strength Dividend YieldPurple Innovation does not currently pay a dividend.Dividend GrowthPurple Innovation does not have a long track record of dividend growth. Previous Next N/A Sustainability and ESG Overall ESG (Environmental, Social, and Governance) ScoreThere is no current Upright™ data available for PRPL. Previous Next 2.0 News and Social Media Coverage News SentimentPurple Innovation has a news sentiment score of 0.54. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Consumer Staples companies.News Coverage This WeekMarketBeat has tracked 16 news articles for Purple Innovation this week, compared to 2 articles on an average week.Search InterestOnly 1 people have searched for PRPL on MarketBeat in the last 30 days. This is a decrease of -88% compared to the previous 30 days.MarketBeat FollowsOnly 2 people have added Purple Innovation to their MarketBeat watchlist in the last 30 days. This is a decrease of 0% compared to the previous 30 days. Previous Next 5.0 Company Ownership Insider Buying vs. Insider SellingIn the past three months, Purple Innovation insiders have bought more of their company's stock than they have sold. Specifically, they have bought $6,080.00 in company stock and sold $0.00 in company stock.Percentage Held by Insiders54.30% of the stock of Purple Innovation is held by insiders. A high percentage of insider ownership can be a sign of company health.Percentage Held by Institutions88.41% of the stock of Purple Innovation is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about Purple Innovation's insider trading history. Previous Next 0.6 Earnings and Valuation Earnings GrowthEarnings for Purple Innovation are expected to grow in the coming year, from ($0.34) to ($0.18) per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Purple Innovation is -1.41, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Earnings Ratio vs. SectorThe P/E ratio of Purple Innovation is -1.41, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Book Value per Share RatioPurple Innovation has a P/B Ratio of 1.44. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.Read more about Purple Innovation's valuation and earnings. Previous Next See Top Rated MarketRank™ Stocks Here Ad Priority GoldThe 2024 Gold Rush: Unleashing Market PotentialWelcome to the financial rollercoaster of 2024, where inflation is persistent, stock markets are overinflated and volatile, global conflicts are intensifying, and the national debt is reaching new heights.Get your free information kit NOW, before it's too late. About Purple Innovation Stock (NASDAQ:PRPL)Purple Innovation, Inc. designs and manufactures sleep and other products in the United States and internationally. The company offers mattresses, pillows, cushions, bases, sheets, platforms, adjustable bases, mattress protectors, foundations, blankets, duvets, duvet covers, seat cushions, and pet beds under the Purple brand. It markets and sells its products through its e-commerce online channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms, as well as through its website, Purple.com. The company was founded in 2010 and is headquartered in Lehi, Utah.Read More PRPL Stock Price History View Price History Chart DataSkip Price History Chart 30 days | 90 days | 365 days | Advanced Chart PRPL Stock News HeadlinesMay 8, 2024 | markets.businessinsider.comWedbush Reaffirms Their Buy Rating on Purple Innovation (PRPL)May 8, 2024 | markets.businessinsider.comBreaking Down Purple Innovation: 6 Analysts Share Their ViewsMay 9, 2024 | Priority Gold (Ad)The 2024 Gold Rush: Unleashing Market PotentialWelcome to the financial rollercoaster of 2024, where inflation is persistent, stock markets are overinflated and volatile, global conflicts are intensifying, and the national debt is reaching new heights.May 8, 2024 | finance.yahoo.comPurple Innovation, Inc. (NASDAQ:PRPL) Q1 2024 Earnings Call TranscriptMay 8, 2024 | finanznachrichten.dePurple Innovation, Inc.: Purple Innovation Reports First Quarter 2024 ResultsMay 8, 2024 | finance.yahoo.comPurple Innovation Inc (PRPL) (Q1 2024) Earnings Call Transcript Highlights: Navigating ...May 8, 2024 | finance.yahoo.comQ1 2024 Purple Innovation Inc Earnings CallMay 7, 2024 | investorplace.comPRPL Stock Earnings: Purple Innovation Misses EPS, Misses Revenue for Q1 2024May 9, 2024 | Priority Gold (Ad)The 2024 Gold Rush: Unleashing Market PotentialWelcome to the financial rollercoaster of 2024, where inflation is persistent, stock markets are overinflated and volatile, global conflicts are intensifying, and the national debt is reaching new heights.May 7, 2024 | finance.yahoo.comPurple Innovation Inc Reports Q1 2024 Earnings: A Detailed Financial AnalysisMay 7, 2024 | prnewswire.comPurple Innovation Reports First Quarter 2024 ResultsMay 6, 2024 | msn.comPurple Innovation Q1 2024 Earnings PreviewMay 6, 2024 | finance.yahoo.comPurple (PRPL) Q1 Earnings: What To ExpectMay 5, 2024 | americanbankingnews.comPurple Innovation (PRPL) to Release Earnings on TuesdayApril 30, 2024 | prnewswire.comPurple to Report First Quarter 2024 Results on May 7, 2024April 5, 2024 | seekingalpha.comPurple Innovation: Shares Unlikely To Wake UpMarch 28, 2024 | seekingalpha.comSleep Number: Re-Rating Following Decline In PerformanceMarch 23, 2024 | investorplace.comWall Street's Favorite Penny Stocks? 7 Names That Could Make You Filthy RichMarch 17, 2024 | finanznachrichten.dePurple Innovation, Inc.: Purple Innovation And Tempur Sealy International Reach AgreementMarch 16, 2024 | finance.yahoo.comPRPL Apr 2024 2.000 callMarch 14, 2024 | finance.yahoo.comPRPL Mar 2024 5.000 callMarch 14, 2024 | prnewswire.comInducement Grants to Executive OfficersMarch 14, 2024 | finance.yahoo.comPurple Innovation, Inc. (NASDAQ:PRPL) Q4 2023 Earnings Call TranscriptMarch 13, 2024 | finance.yahoo.comPurple Innovation to Present at the 36th Annual ROTH ConferenceMarch 13, 2024 | finanznachrichten.dePurple Innovation, Inc.: Purple Innovation Reports Fourth Quarter and Full Year 2023 ResultsMarch 13, 2024 | msn.comVRM and CTNT among Consumer Discretionary moversMarch 13, 2024 | markets.businessinsider.comPurple Innovation Stock: A Deep Dive Into Analyst Perspectives (5 Ratings)See More Headlines Receive PRPL Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Purple Innovation and its competitors with MarketBeat's FREE daily newsletter. Email Address Company Calendar Last Earnings3/12/2024Today5/09/2024Next Earnings (Estimated)8/14/2024Fiscal Year End12/31/2024Get Stock AlertsIndustry, Sector and Symbol Stock ExchangeNASDAQ SectorConsumer Staples Industry Household furniture Sub-IndustryN/A Current SymbolNASDAQ:PRPL CUSIPN/A CIK1643953 Webwww.purple.com Phone(801) 756-2600FaxN/AEmployees1,700Year FoundedN/APrice Target and Rating Average Stock Price Target$3.95 High Stock Price Target$8.00 Low Stock Price Target$2.00 Potential Upside/Downside+151.6%Consensus RatingModerate Buy Rating Score (0-4)2.67 Research Coverage6 Analysts Profitability EPS (Most Recent Fiscal Year)($1.34) Trailing P/E RatioN/A Forward P/E RatioN/A P/E GrowthN/ANet Income$-120,760,000.00 Net Margins-22.31% Pretax Margin-23.74% Return on Equity-42.60% Return on Assets-16.77% Debt Debt-to-Equity Ratio0.23 Current Ratio1.28 Quick Ratio0.68 Sales & Book Value Annual Sales$510.54 million Price / Sales0.33 Cash FlowN/A Price / Cash FlowN/A Book Value$1.09 per share Price / Book1.44Miscellaneous Outstanding Shares107,212,000Free Float48,996,000Market Cap$168.32 million OptionableOptionable Beta1.96 7 Stocks to Own Before the 2024 ElectionLooking to avoid the hassle of mudslinging, volatility, and uncertainty? You'd need to be out of the market, which isn’t viable. So where should investors put their money? Find out with this report.Get This Free Report Key ExecutivesMr. Robert T. DeMartini (Age 62)CEO & Director Comp: $695.98kMr. Todd E. Vogensen (Age 55)Chief Financial Officer Comp: $600.27kMr. Eric S. Haynor (Age 60)Chief Operating Officer Comp: $504.17kMs. Keira M. Krausz (Age 58)Chief Marketing Officer Comp: $416.62kMr. John Jack Roddy IV (Age 56)Chief People Officer Comp: $450.61kMr. George Turner Ulrich (Age 63)Vice President of Accounting & Financial Reporting Ms. Tricia McDermott Thompkins (Age 51)Chief Legal Officer & Secretary Misty BondDirector of CommunicationsMr. Jeffrey L. Hutchings (Age 56)Chief Innovation Officer Mr. Jeffery Scott Kerby (Age 54)Chief of Owned Retail Officer More ExecutivesKey CompetitorsFlexsteel IndustriesNASDAQ:FLXSHooker FurnishingsNASDAQ:HOFTSpring Valley AcquisitionNASDAQ:SVAlicoNASDAQ:ALCOCadizNASDAQ:CDZIView All CompetitorsInsiders & InstitutionsFocused Wealth Management IncSold 18,000 shares on 5/8/2024Ownership: 0.028%SG Americas Securities LLCSold 32,668 shares on 5/7/2024Ownership: 0.018%BNP Paribas Financial MarketsBought 11,405 shares on 5/1/2024Ownership: 0.025%Caliber Wealth Management LLCBought 8,082 shares on 4/26/2024Ownership: 0.031%Wasatch Advisors LPBought 44,414 shares on 4/18/2024Ownership: 2.100%View All Insider TransactionsView All Institutional Transactions PRPL Stock Analysis - Frequently Asked Questions Should I buy or sell Purple Innovation stock right now? 6 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Purple Innovation in the last year. There are currently 2 hold ratings and 4 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" PRPL shares. View PRPL analyst ratings or view top-rated stocks. What is Purple Innovation's stock price target for 2024? 6 Wall Street analysts have issued twelve-month target prices for Purple Innovation's shares. Their PRPL share price targets range from $2.00 to $8.00. On average, they predict the company's stock price to reach $3.95 in the next year. This suggests a possible upside of 151.6% from the stock's current price. View analysts price targets for PRPL or view top-rated stocks among Wall Street analysts. How have PRPL shares performed in 2024? Purple Innovation's stock was trading at $1.03 at the beginning of the year. Since then, PRPL shares have increased by 52.4% and is now trading at $1.57. View the best growth stocks for 2024 here. Are investors shorting Purple Innovation? Purple Innovation saw a drop in short interest in the month of April. As of April 15th, there was short interest totaling 4,250,000 shares, a drop of 26.7% from the March 31st total of 5,800,000 shares. Based on an average trading volume of 851,900 shares, the days-to-cover ratio is currently 5.0 days. View Purple Innovation's Short Interest. When is Purple Innovation's next earnings date? The company is scheduled to release its next quarterly earnings announcement on Wednesday, August 14th 2024. View our PRPL earnings forecast. How were Purple Innovation's earnings last quarter? Purple Innovation, Inc. (NASDAQ:PRPL) announced its earnings results on Tuesday, March, 12th. The company reported ($0.15) earnings per share for the quarter, beating the consensus estimate of ($0.19) by $0.04. The business earned $145.94 million during the quarter, compared to analysts' expectations of $145.43 million. Purple Innovation had a negative net margin of 22.31% and a negative trailing twelve-month return on equity of 42.60%. What guidance has Purple Innovation issued on next quarter's earnings? Purple Innovation updated its FY 2024 earnings guidance on Wednesday, May, 8th. The company provided earnings per share guidance of for the period. The company issued revenue guidance of $540.0 million-$560.0 million, compared to the consensus revenue estimate of $548.9 million. What is Joe Megibow's approval rating as Purple Innovation's CEO? 39 employees have rated Purple Innovation Chief Executive Officer Joe Megibow on Glassdoor.com. Joe Megibow has an approval rating of 77% among the company's employees. What other stocks do shareholders of Purple Innovation own? Based on aggregate information from My MarketBeat watchlists, some companies that other Purple Innovation investors own include Advanced Micro Devices (AMD), Pfizer (PFE), RTX (RTX), Tesla (TSLA), NVIDIA (NVDA), Procter & Gamble (PG), QUALCOMM (QCOM), Alibaba Group (BABA), Johnson & Johnson (JNJ) and AT&T (T). Who are Purple Innovation's major shareholders? Purple Innovation's stock is owned by a variety of institutional and retail investors. Top institutional investors include Wasatch Advisors LP (2.10%), Dynamic Advisor Solutions LLC (0.70%), Caliber Wealth Management LLC (0.03%), Focused Wealth Management Inc (0.03%), BNP Paribas Financial Markets (0.03%) and SG Americas Securities LLC (0.02%). Insiders that own company stock include Casey Kale Mcgarvey, Coliseum Capital Management, L, Eric Scott Haynor, Gary T Dicamillo, George Turner Ulrich, Jack Roddy, Jeffery Scott Kerby, Pano Anthos, R Carter Pate and Robert Demartini. View institutional ownership trends. How do I buy shares of Purple Innovation? Shares of PRPL stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. Compare Top Brokerages Here. This page (NASDAQ:PRPL) was last updated on 5/9/2024 by MarketBeat.com Staff From Our PartnersThe A.I. story nobody is telling you (Read ASAP)TradeSmithDid You Get Your Free Bitcoin Yet?Crypto Swap ProfitsThe 2024 Gold Rush: Unleashing Market PotentialPriority GoldTrump’s “Tax Free” Retirement Strategy Gold Safe ExchangeThe Crypto 9-5 Escape PlanCrypto 101 MediaThe “Next Bitcoin”? 10 CENT Crypto Set to ExplodeTrue Market InsidersUrgent Nvidia WarningAltimetryObama’s Forever Term [exposed]Porter & Company Adding Choose a watchlist: Watchlist Adding You have already added five stocks to your watchlist. Upgrade to MarketBeat All Access to add more stocks to your watchlist. Adding Purple Innovation, Inc. 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