PRPL vs. HFFG, VFF, FLXS, CDZI, HOFT, ALCO, FREE, TDUP, TUP, and BRID Should you be buying Purple Innovation stock or one of its competitors? The main competitors of Purple Innovation include HF Foods Group (HFFG), Village Farms International (VFF), Flexsteel Industries (FLXS), Cadiz (CDZI), Hooker Furnishings (HOFT), Alico (ALCO), Whole Earth Brands (FREE), ThredUp (TDUP), Tupperware Brands (TUP), and Bridgford Foods (BRID).
Purple Innovation (NASDAQ:PRPL ) and HF Foods Group (NASDAQ:HFFG ) are both small-cap consumer staples companies, but which is the superior investment? We will compare the two companies based on the strength of their analyst recommendations, profitability, risk, media sentiment, community ranking, valuation, earnings, institutional ownership and dividends.
88.4% of Purple Innovation shares are held by institutional investors. Comparatively, 24.0% of HF Foods Group shares are held by institutional investors. 54.3% of Purple Innovation shares are held by insiders. Comparatively, 7.0% of HF Foods Group shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.
Purple Innovation has a beta of 1.96, meaning that its stock price is 96% more volatile than the S&P 500. Comparatively, HF Foods Group has a beta of 1.79, meaning that its stock price is 79% more volatile than the S&P 500.
Purple Innovation presently has a consensus price target of $3.95, indicating a potential upside of 166.89%. Given Purple Innovation's higher probable upside, equities research analysts plainly believe Purple Innovation is more favorable than HF Foods Group.
Purple Innovation received 289 more outperform votes than HF Foods Group when rated by MarketBeat users. Likewise, 67.73% of users gave Purple Innovation an outperform vote while only 42.86% of users gave HF Foods Group an outperform vote.
In the previous week, Purple Innovation had 2 more articles in the media than HF Foods Group. MarketBeat recorded 4 mentions for Purple Innovation and 2 mentions for HF Foods Group. HF Foods Group's average media sentiment score of 0.32 beat Purple Innovation's score of -0.09 indicating that HF Foods Group is being referred to more favorably in the news media.
HF Foods Group has a net margin of 0.27% compared to Purple Innovation's net margin of -26.97%. HF Foods Group's return on equity of 7.62% beat Purple Innovation's return on equity.
HF Foods Group has higher revenue and earnings than Purple Innovation. Purple Innovation is trading at a lower price-to-earnings ratio than HF Foods Group, indicating that it is currently the more affordable of the two stocks.
Summary Purple Innovation beats HF Foods Group on 9 of the 17 factors compared between the two stocks.
This chart shows the number of new MarketBeat users adding PRPL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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