SNBR vs. HOFT, FLXS, CDRO, DOYU, POWW, COOK, HBB, IHRT, MYPS, and SGC
Should you be buying Sleep Number stock or one of its competitors? The main competitors of Sleep Number include Hooker Furnishings (HOFT), Flexsteel Industries (FLXS), Codere Online Luxembourg (CDRO), DouYu International (DOYU), AMMO (POWW), Traeger (COOK), Hamilton Beach Brands (HBB), iHeartMedia (IHRT), PLAYSTUDIOS (MYPS), and Superior Group of Companies (SGC). These companies are all part of the "consumer discretionary" sector.
Sleep Number (NASDAQ:SNBR) and Hooker Furnishings (NASDAQ:HOFT) are both small-cap consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their analyst recommendations, institutional ownership, risk, earnings, community ranking, media sentiment, profitability, valuation and dividends.
Hooker Furnishings has lower revenue, but higher earnings than Sleep Number. Sleep Number is trading at a lower price-to-earnings ratio than Hooker Furnishings, indicating that it is currently the more affordable of the two stocks.
Sleep Number has a beta of 2.04, suggesting that its share price is 104% more volatile than the S&P 500. Comparatively, Hooker Furnishings has a beta of 1.13, suggesting that its share price is 13% more volatile than the S&P 500.
Sleep Number presently has a consensus target price of $13.17, indicating a potential downside of 16.61%. Given Sleep Number's higher possible upside, research analysts plainly believe Sleep Number is more favorable than Hooker Furnishings.
Hooker Furnishings has a net margin of 2.28% compared to Sleep Number's net margin of -1.87%. Hooker Furnishings' return on equity of 4.33% beat Sleep Number's return on equity.
85.7% of Sleep Number shares are held by institutional investors. Comparatively, 73.6% of Hooker Furnishings shares are held by institutional investors. 6.8% of Sleep Number shares are held by company insiders. Comparatively, 1.7% of Hooker Furnishings shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.
In the previous week, Sleep Number had 2 more articles in the media than Hooker Furnishings. MarketBeat recorded 3 mentions for Sleep Number and 1 mentions for Hooker Furnishings. Hooker Furnishings' average media sentiment score of 1.61 beat Sleep Number's score of 0.96 indicating that Hooker Furnishings is being referred to more favorably in the news media.
Sleep Number received 210 more outperform votes than Hooker Furnishings when rated by MarketBeat users. However, 57.61% of users gave Hooker Furnishings an outperform vote while only 57.49% of users gave Sleep Number an outperform vote.
Summary
Hooker Furnishings beats Sleep Number on 9 of the 16 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding SNBR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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