XRX vs. ZBRA, CRSR, SSYS, MITK, EVLV, IMMR, RDCM, ALOT, INVE, and MKFG
Should you be buying Xerox stock or one of its competitors? The main competitors of Xerox include Zebra Technologies (ZBRA), Corsair Gaming (CRSR), Stratasys (SSYS), Mitek Systems (MITK), Evolv Technologies (EVLV), Immersion (IMMR), RADCOM (RDCM), AstroNova (ALOT), Identiv (INVE), and Markforged (MKFG).
Xerox (NYSE:XRX) and Zebra Technologies (NASDAQ:ZBRA) are both industrial products companies, but which is the better investment? We will compare the two businesses based on the strength of their risk, valuation, community ranking, institutional ownership, media sentiment, analyst recommendations, dividends, earnings and profitability.
Xerox presently has a consensus price target of $14.50, suggesting a potential upside of 3.13%. Zebra Technologies has a consensus price target of $312.27, suggesting a potential downside of 0.02%. Given Xerox's higher probable upside, research analysts plainly believe Xerox is more favorable than Zebra Technologies.
Zebra Technologies has lower revenue, but higher earnings than Xerox. Xerox is trading at a lower price-to-earnings ratio than Zebra Technologies, indicating that it is currently the more affordable of the two stocks.
Zebra Technologies has a net margin of 5.99% compared to Xerox's net margin of -2.74%. Zebra Technologies' return on equity of 13.05% beat Xerox's return on equity.
Xerox has a beta of 1.61, suggesting that its stock price is 61% more volatile than the S&P 500. Comparatively, Zebra Technologies has a beta of 1.76, suggesting that its stock price is 76% more volatile than the S&P 500.
In the previous week, Zebra Technologies had 3 more articles in the media than Xerox. MarketBeat recorded 8 mentions for Zebra Technologies and 5 mentions for Xerox. Zebra Technologies' average media sentiment score of 1.41 beat Xerox's score of 0.55 indicating that Zebra Technologies is being referred to more favorably in the news media.
85.4% of Xerox shares are held by institutional investors. Comparatively, 91.0% of Zebra Technologies shares are held by institutional investors. 0.3% of Xerox shares are held by insiders. Comparatively, 1.1% of Zebra Technologies shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.
Zebra Technologies received 39 more outperform votes than Xerox when rated by MarketBeat users. Likewise, 64.18% of users gave Zebra Technologies an outperform vote while only 54.13% of users gave Xerox an outperform vote.
Summary
Zebra Technologies beats Xerox on 16 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding XRX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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