DKNG vs. MTN, MSGS, IGT, IMVT, PRKS, UTZ, VVNT, FUN, SIX, and RSI
Should you be buying DraftKings stock or one of its competitors? The main competitors of DraftKings include Vail Resorts (MTN), Madison Square Garden Sports (MSGS), International Game Technology (IGT), Immunovant (IMVT), United Parks & Resorts (PRKS), Utz Brands (UTZ), Vivint Smart Home (VVNT), Cedar Fair (FUN), Six Flags Entertainment (SIX), and Rush Street Interactive (RSI).
Vail Resorts (NYSE:MTN) and DraftKings (NASDAQ:DKNG) are both consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their risk, media sentiment, profitability, institutional ownership, valuation, community ranking, earnings, analyst recommendations and dividends.
Vail Resorts has higher earnings, but lower revenue than DraftKings. DraftKings is trading at a lower price-to-earnings ratio than Vail Resorts, indicating that it is currently the more affordable of the two stocks.
Vail Resorts received 375 more outperform votes than DraftKings when rated by MarketBeat users. Likewise, 67.59% of users gave Vail Resorts an outperform vote while only 61.23% of users gave DraftKings an outperform vote.
In the previous week, Vail Resorts had 20 more articles in the media than DraftKings. MarketBeat recorded 34 mentions for Vail Resorts and 14 mentions for DraftKings. Vail Resorts' average media sentiment score of 0.48 beat DraftKings' score of -0.42 indicating that DraftKings is being referred to more favorably in the news media.
94.9% of Vail Resorts shares are owned by institutional investors. Comparatively, 37.7% of DraftKings shares are owned by institutional investors. 1.2% of Vail Resorts shares are owned by insiders. Comparatively, 48.9% of DraftKings shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.
Vail Resorts has a net margin of 9.59% compared to Vail Resorts' net margin of -13.45%. DraftKings' return on equity of 23.41% beat Vail Resorts' return on equity.
Vail Resorts currently has a consensus price target of $221.50, suggesting a potential upside of 27.34%. DraftKings has a consensus price target of $49.00, suggesting a potential upside of 32.83%. Given Vail Resorts' stronger consensus rating and higher probable upside, analysts plainly believe DraftKings is more favorable than Vail Resorts.
Vail Resorts has a beta of 1.14, suggesting that its share price is 14% more volatile than the S&P 500. Comparatively, DraftKings has a beta of 1.81, suggesting that its share price is 81% more volatile than the S&P 500.
Summary
Vail Resorts beats DraftKings on 10 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding DKNG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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