GOOG vs. OMC, LAMR, IPG, CCO, NCMI, GOOGL, META, TTD, BIDU, and PINS
Should you be buying Alphabet stock or one of its competitors? The main competitors of Alphabet include Omnicom Group (OMC), Lamar Advertising (LAMR), Interpublic Group of Companies (IPG), Clear Channel Outdoor (CCO), National CineMedia (NCMI), Alphabet (GOOGL), Meta Platforms (META), Trade Desk (TTD), Baidu (BIDU), and Pinterest (PINS).
Alphabet (NASDAQ:GOOG) and Omnicom Group (NYSE:OMC) are both large-cap computer and technology companies, but which is the better investment? We will compare the two businesses based on the strength of their profitability, media sentiment, earnings, institutional ownership, dividends, community ranking, analyst recommendations, valuation and risk.
27.3% of Alphabet shares are owned by institutional investors. Comparatively, 92.0% of Omnicom Group shares are owned by institutional investors. 13.0% of Alphabet shares are owned by insiders. Comparatively, 1.3% of Omnicom Group shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.
Alphabet has a net margin of 25.90% compared to Omnicom Group's net margin of 9.96%. Omnicom Group's return on equity of 38.23% beat Alphabet's return on equity.
Alphabet has higher revenue and earnings than Omnicom Group. Omnicom Group is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.
In the previous week, Alphabet had 57 more articles in the media than Omnicom Group. MarketBeat recorded 66 mentions for Alphabet and 9 mentions for Omnicom Group. Omnicom Group's average media sentiment score of 1.18 beat Alphabet's score of 0.76 indicating that Omnicom Group is being referred to more favorably in the news media.
Alphabet currently has a consensus price target of $165.67, indicating a potential downside of 4.77%. Omnicom Group has a consensus price target of $104.40, indicating a potential upside of 12.31%. Given Omnicom Group's higher probable upside, analysts clearly believe Omnicom Group is more favorable than Alphabet.
Alphabet received 2030 more outperform votes than Omnicom Group when rated by MarketBeat users. Likewise, 82.70% of users gave Alphabet an outperform vote while only 49.14% of users gave Omnicom Group an outperform vote.
Alphabet has a beta of 1.02, meaning that its stock price is 2% more volatile than the S&P 500. Comparatively, Omnicom Group has a beta of 0.96, meaning that its stock price is 4% less volatile than the S&P 500.
Summary
Alphabet beats Omnicom Group on 12 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding GOOG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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