NKLA vs. WGO, TSLA, GM, F, THO, PSNY, REVG, NWTN, SHYF, and GGR
Should you be buying Nikola stock or one of its competitors? The main competitors of Nikola include Winnebago Industries (WGO), Tesla (TSLA), General Motors (GM), Ford Motor (F), THOR Industries (THO), Polestar Automotive Holding UK (PSNY), REV Group (REVG), NWTN (NWTN), The Shyft Group (SHYF), and Gogoro (GGR).
Winnebago Industries (NYSE:WGO) and Nikola (NASDAQ:NKLA) are both small-cap construction companies, but which is the better investment? We will compare the two businesses based on the strength of their earnings, community ranking, dividends, media sentiment, valuation, profitability, institutional ownership, risk and analyst recommendations.
Winnebago Industries received 295 more outperform votes than Nikola when rated by MarketBeat users. Likewise, 63.41% of users gave Winnebago Industries an outperform vote while only 53.45% of users gave Nikola an outperform vote.
Winnebago Industries currently has a consensus target price of $73.00, suggesting a potential upside of 17.65%. Nikola has a consensus target price of $1.33, suggesting a potential upside of 160.47%. Given Winnebago Industries' higher possible upside, analysts plainly believe Nikola is more favorable than Winnebago Industries.
37.4% of Nikola shares are held by institutional investors. 3.8% of Winnebago Industries shares are held by insiders. Comparatively, 0.7% of Nikola shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.
In the previous week, Nikola had 2 more articles in the media than Winnebago Industries. MarketBeat recorded 4 mentions for Nikola and 2 mentions for Winnebago Industries. Nikola's average media sentiment score of 0.15 beat Winnebago Industries' score of 0.09 indicating that Winnebago Industries is being referred to more favorably in the media.
Winnebago Industries has a net margin of 3.70% compared to Winnebago Industries' net margin of 0.00%. Nikola's return on equity of 14.15% beat Winnebago Industries' return on equity.
Winnebago Industries has a beta of 1.72, meaning that its stock price is 72% more volatile than the S&P 500. Comparatively, Nikola has a beta of 2.1, meaning that its stock price is 110% more volatile than the S&P 500.
Winnebago Industries has higher revenue and earnings than Nikola. Nikola is trading at a lower price-to-earnings ratio than Winnebago Industries, indicating that it is currently the more affordable of the two stocks.
Summary
Winnebago Industries beats Nikola on 13 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding NKLA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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