SOND vs. HGV, TH, CVEO, ACU, SKLZ, BSET, DLTH, IHRT, AENT, and WW
Should you be buying Sonder stock or one of its competitors? The main competitors of Sonder include Hilton Grand Vacations (HGV), Target Hospitality (TH), Civeo (CVEO), Acme United (ACU), Skillz (SKLZ), Bassett Furniture Industries (BSET), Duluth (DLTH), iHeartMedia (IHRT), Alliance Entertainment (AENT), and WW International (WW). These companies are all part of the "consumer discretionary" sector.
Sonder (NASDAQ:SOND) and Hilton Grand Vacations (NYSE:HGV) are both consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their profitability, community ranking, risk, institutional ownership, valuation, media sentiment, earnings, analyst recommendations and dividends.
Hilton Grand Vacations has a net margin of 5.62% compared to Sonder's net margin of -43.62%. Hilton Grand Vacations' return on equity of 19.41% beat Sonder's return on equity.
Hilton Grand Vacations received 330 more outperform votes than Sonder when rated by MarketBeat users. Likewise, 61.94% of users gave Hilton Grand Vacations an outperform vote while only 48.39% of users gave Sonder an outperform vote.
Sonder has a beta of 1.31, indicating that its share price is 31% more volatile than the S&P 500. Comparatively, Hilton Grand Vacations has a beta of 1.94, indicating that its share price is 94% more volatile than the S&P 500.
45.9% of Sonder shares are owned by institutional investors. Comparatively, 97.2% of Hilton Grand Vacations shares are owned by institutional investors. 7.7% of Sonder shares are owned by company insiders. Comparatively, 2.3% of Hilton Grand Vacations shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.
Hilton Grand Vacations has higher revenue and earnings than Sonder. Sonder is trading at a lower price-to-earnings ratio than Hilton Grand Vacations, indicating that it is currently the more affordable of the two stocks.
Sonder currently has a consensus price target of $23.00, suggesting a potential upside of 555.27%. Hilton Grand Vacations has a consensus price target of $58.71, suggesting a potential upside of 42.06%. Given Sonder's higher probable upside, equities analysts clearly believe Sonder is more favorable than Hilton Grand Vacations.
In the previous week, Hilton Grand Vacations had 2 more articles in the media than Sonder. MarketBeat recorded 10 mentions for Hilton Grand Vacations and 8 mentions for Sonder. Hilton Grand Vacations' average media sentiment score of 0.99 beat Sonder's score of 0.27 indicating that Hilton Grand Vacations is being referred to more favorably in the news media.
Summary
Hilton Grand Vacations beats Sonder on 16 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding SOND and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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