SONO vs. VZIO, KN, ARLO, UEIC, GNSS, KOSS, SYNX, IMTE, SNE, and SONY
Should you be buying Sonos stock or one of its competitors? The main competitors of Sonos include VIZIO (VZIO), Knowles (KN), Arlo Technologies (ARLO), Universal Electronics (UEIC), Genasys (GNSS), Koss (KOSS), Silynxcom (SYNX), Integrated Media Technology (IMTE), Sony (SNE), and Sony Group (SONY).
VIZIO (NYSE:VZIO) and Sonos (NASDAQ:SONO) are both consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their community ranking, valuation, dividends, institutional ownership, risk, media sentiment, profitability, analyst recommendations and earnings.
VIZIO presently has a consensus price target of $10.77, suggesting a potential upside of 0.30%. Sonos has a consensus price target of $21.00, suggesting a potential upside of 32.91%. Given VIZIO's stronger consensus rating and higher possible upside, analysts clearly believe Sonos is more favorable than VIZIO.
Sonos received 251 more outperform votes than VIZIO when rated by MarketBeat users. Likewise, 69.47% of users gave Sonos an outperform vote while only 47.50% of users gave VIZIO an outperform vote.
66.2% of VIZIO shares are owned by institutional investors. Comparatively, 85.8% of Sonos shares are owned by institutional investors. 44.7% of VIZIO shares are owned by company insiders. Comparatively, 3.3% of Sonos shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.
In the previous week, VIZIO had 13 more articles in the media than Sonos. MarketBeat recorded 25 mentions for VIZIO and 12 mentions for Sonos. Sonos' average media sentiment score of 0.46 beat VIZIO's score of 0.34 indicating that VIZIO is being referred to more favorably in the media.
VIZIO has a net margin of 1.00% compared to VIZIO's net margin of -2.82%. Sonos' return on equity of 3.91% beat VIZIO's return on equity.
VIZIO has higher revenue and earnings than Sonos. Sonos is trading at a lower price-to-earnings ratio than VIZIO, indicating that it is currently the more affordable of the two stocks.
VIZIO has a beta of 2.08, meaning that its share price is 108% more volatile than the S&P 500. Comparatively, Sonos has a beta of 2, meaning that its share price is 100% more volatile than the S&P 500.
Summary
VIZIO beats Sonos on 12 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding SONO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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