HOG vs. FOXF, LVWR, LOBO, EZGO, ZAPP, BRDS, MGA, RIVN, LKQ, and ALV
Should you be buying Harley-Davidson stock or one of its competitors? The main competitors of Harley-Davidson include Fox Factory (FOXF), LiveWire Group (LVWR), Lobo EV Technologies (LOBO), EZGO Technologies (EZGO), Zapp Electric Vehicles Group (ZAPP), Bird Global (BRDS), Magna International (MGA), Rivian Automotive (RIVN), LKQ (LKQ), and Autoliv (ALV).
Harley-Davidson (NYSE:HOG) and Fox Factory (NASDAQ:FOXF) are both auto/tires/trucks companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, valuation, profitability, risk, institutional ownership, analyst recommendations, earnings, dividends and community ranking.
Harley-Davidson received 495 more outperform votes than Fox Factory when rated by MarketBeat users. Likewise, 66.13% of users gave Harley-Davidson an outperform vote while only 65.22% of users gave Fox Factory an outperform vote.
Harley-Davidson currently has a consensus target price of $46.43, suggesting a potential upside of 35.08%. Fox Factory has a consensus target price of $46.83, suggesting a potential upside of 5.03%. Given Harley-Davidson's stronger consensus rating and higher possible upside, equities analysts plainly believe Harley-Davidson is more favorable than Fox Factory.
Harley-Davidson has a net margin of 11.03% compared to Fox Factory's net margin of 5.41%. Harley-Davidson's return on equity of 19.48% beat Fox Factory's return on equity.
In the previous week, Harley-Davidson had 3 more articles in the media than Fox Factory. MarketBeat recorded 6 mentions for Harley-Davidson and 3 mentions for Fox Factory. Fox Factory's average media sentiment score of 1.03 beat Harley-Davidson's score of 0.78 indicating that Fox Factory is being referred to more favorably in the news media.
Harley-Davidson has a beta of 1.47, indicating that its stock price is 47% more volatile than the S&P 500. Comparatively, Fox Factory has a beta of 1.71, indicating that its stock price is 71% more volatile than the S&P 500.
Harley-Davidson has higher revenue and earnings than Fox Factory. Harley-Davidson is trading at a lower price-to-earnings ratio than Fox Factory, indicating that it is currently the more affordable of the two stocks.
85.1% of Harley-Davidson shares are held by institutional investors. 0.9% of Harley-Davidson shares are held by company insiders. Comparatively, 0.3% of Fox Factory shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.
Summary
Harley-Davidson beats Fox Factory on 13 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding HOG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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