HTBK vs. LBC, THFF, UVSP, CFB, BMRC, TOWN, FRME, HTLF, TRMK, and TBBK
Should you be buying Heritage Commerce stock or one of its competitors? The main competitors of Heritage Commerce include Luther Burbank (LBC), First Financial (THFF), Univest Financial (UVSP), CrossFirst Bankshares (CFB), Bank of Marin Bancorp (BMRC), TowneBank (TOWN), First Merchants (FRME), Heartland Financial USA (HTLF), Trustmark (TRMK), and Bancorp (TBBK). These companies are all part of the "finance" sector.
Heritage Commerce (NASDAQ:HTBK) and Luther Burbank (NASDAQ:LBC) are both small-cap finance companies, but which is the superior business? We will contrast the two companies based on the strength of their earnings, analyst recommendations, risk, community ranking, valuation, institutional ownership, media sentiment, profitability and dividends.
75.6% of Heritage Commerce shares are held by institutional investors. Comparatively, 15.0% of Luther Burbank shares are held by institutional investors. 4.0% of Heritage Commerce shares are held by company insiders. Comparatively, 23.2% of Luther Burbank shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.
Heritage Commerce has a beta of 0.91, meaning that its share price is 9% less volatile than the S&P 500. Comparatively, Luther Burbank has a beta of 0.69, meaning that its share price is 31% less volatile than the S&P 500.
Heritage Commerce currently has a consensus target price of $10.50, indicating a potential upside of 28.83%. Luther Burbank has a consensus target price of $12.50, indicating a potential upside of 36.61%. Given Luther Burbank's higher possible upside, analysts clearly believe Luther Burbank is more favorable than Heritage Commerce.
Heritage Commerce has a net margin of 22.84% compared to Luther Burbank's net margin of 10.43%. Heritage Commerce's return on equity of 8.36% beat Luther Burbank's return on equity.
Heritage Commerce pays an annual dividend of $0.52 per share and has a dividend yield of 6.4%. Luther Burbank pays an annual dividend of $0.48 per share and has a dividend yield of 5.2%. Heritage Commerce pays out 56.5% of its earnings in the form of a dividend. Luther Burbank pays out 67.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Heritage Commerce is clearly the better dividend stock, given its higher yield and lower payout ratio.
Heritage Commerce received 167 more outperform votes than Luther Burbank when rated by MarketBeat users. Likewise, 58.66% of users gave Heritage Commerce an outperform vote while only 56.47% of users gave Luther Burbank an outperform vote.
Luther Burbank has lower revenue, but higher earnings than Heritage Commerce. Heritage Commerce is trading at a lower price-to-earnings ratio than Luther Burbank, indicating that it is currently the more affordable of the two stocks.
In the previous week, Heritage Commerce had 5 more articles in the media than Luther Burbank. MarketBeat recorded 5 mentions for Heritage Commerce and 0 mentions for Luther Burbank. Heritage Commerce's average media sentiment score of 0.97 beat Luther Burbank's score of 0.00 indicating that Heritage Commerce is being referred to more favorably in the media.
Summary
Heritage Commerce beats Luther Burbank on 14 of the 19 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding HTBK and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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