IMB vs. BATS, DGE, RKT, TSCO, ABF, BNZL, CCH, SBRY, BME, and OCDO
Should you be buying Imperial Brands stock or one of its competitors? The main competitors of Imperial Brands include British American Tobacco (BATS), Diageo (DGE), Reckitt Benckiser Group (RKT), Tesco (TSCO), Associated British Foods (ABF), Bunzl (BNZL), Coca-Cola HBC (CCH), J Sainsbury (SBRY), B&M European Value Retail (BME), and Ocado Group (OCDO). These companies are all part of the "consumer defensive" sector.
British American Tobacco (LON:BATS) and Imperial Brands (LON:IMB) are both large-cap consumer defensive companies, but which is the superior business? We will compare the two businesses based on the strength of their analyst recommendations, risk, media sentiment, earnings, institutional ownership, community ranking, valuation, dividends and profitability.
British American Tobacco has a beta of 0.26, meaning that its share price is 74% less volatile than the S&P 500. Comparatively, Imperial Brands has a beta of 0.42, meaning that its share price is 58% less volatile than the S&P 500.
British American Tobacco currently has a consensus target price of GBX 3,237.50, indicating a potential upside of 34.06%. Imperial Brands has a consensus target price of GBX 2,265, indicating a potential upside of 16.69%. Given Imperial Brands' higher probable upside, equities research analysts plainly believe British American Tobacco is more favorable than Imperial Brands.
Imperial Brands has a net margin of 11.44% compared to Imperial Brands' net margin of -52.66%. British American Tobacco's return on equity of 39.00% beat Imperial Brands' return on equity.
British American Tobacco received 597 more outperform votes than Imperial Brands when rated by MarketBeat users. Likewise, 74.05% of users gave British American Tobacco an outperform vote while only 69.56% of users gave Imperial Brands an outperform vote.
British American Tobacco pays an annual dividend of GBX 236 per share and has a dividend yield of 9.8%. Imperial Brands pays an annual dividend of GBX 149 per share and has a dividend yield of 7.7%. British American Tobacco pays out -3,647.6% of its earnings in the form of a dividend. Imperial Brands pays out 6,478.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. British American Tobacco is clearly the better dividend stock, given its higher yield and lower payout ratio.
Imperial Brands has lower revenue, but higher earnings than British American Tobacco. British American Tobacco is trading at a lower price-to-earnings ratio than Imperial Brands, indicating that it is currently the more affordable of the two stocks.
41.5% of British American Tobacco shares are owned by institutional investors. Comparatively, 69.9% of Imperial Brands shares are owned by institutional investors. 10.5% of British American Tobacco shares are owned by insiders. Comparatively, 7.2% of Imperial Brands shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.
In the previous week, British American Tobacco had 1 more articles in the media than Imperial Brands. MarketBeat recorded 2 mentions for British American Tobacco and 1 mentions for Imperial Brands. British American Tobacco's average media sentiment score of 0.00 beat Imperial Brands' score of -0.04 indicating that Imperial Brands is being referred to more favorably in the news media.
Summary
Imperial Brands beats British American Tobacco on 11 of the 20 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding IMB and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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