MAR vs. HLT, LVS, LULU, CHTR, DKNG, RCL, TCOM, SONY, EA, and TTWO
Should you be buying Marriott International stock or one of its competitors? The main competitors of Marriott International include Hilton Worldwide (HLT), Las Vegas Sands (LVS), Lululemon Athletica (LULU), Charter Communications (CHTR), DraftKings (DKNG), Royal Caribbean Cruises (RCL), Trip.com Group (TCOM), Sony Group (SONY), Electronic Arts (EA), and Take-Two Interactive Software (TTWO). These companies are all part of the "consumer discretionary" sector.
Marriott International (NASDAQ:MAR) and Hilton Worldwide (NYSE:HLT) are both large-cap consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their valuation, earnings, profitability, community ranking, dividends, risk, institutional ownership, media sentiment and analyst recommendations.
Marriott International has a net margin of 12.00% compared to Hilton Worldwide's net margin of 11.41%. Hilton Worldwide's return on equity of -81.29% beat Marriott International's return on equity.
Marriott International has higher revenue and earnings than Hilton Worldwide. Marriott International is trading at a lower price-to-earnings ratio than Hilton Worldwide, indicating that it is currently the more affordable of the two stocks.
Marriott International currently has a consensus price target of $241.33, suggesting a potential upside of 1.52%. Hilton Worldwide has a consensus price target of $207.59, suggesting a potential upside of 1.66%. Given Hilton Worldwide's stronger consensus rating and higher possible upside, analysts plainly believe Hilton Worldwide is more favorable than Marriott International.
70.7% of Marriott International shares are owned by institutional investors. Comparatively, 95.9% of Hilton Worldwide shares are owned by institutional investors. 12.3% of Marriott International shares are owned by insiders. Comparatively, 2.5% of Hilton Worldwide shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.
Marriott International pays an annual dividend of $2.08 per share and has a dividend yield of 0.9%. Hilton Worldwide pays an annual dividend of $0.60 per share and has a dividend yield of 0.3%. Marriott International pays out 21.5% of its earnings in the form of a dividend. Hilton Worldwide pays out 13.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.
Marriott International received 30 more outperform votes than Hilton Worldwide when rated by MarketBeat users. However, 70.67% of users gave Hilton Worldwide an outperform vote while only 60.94% of users gave Marriott International an outperform vote.
In the previous week, Marriott International had 12 more articles in the media than Hilton Worldwide. MarketBeat recorded 24 mentions for Marriott International and 12 mentions for Hilton Worldwide. Hilton Worldwide's average media sentiment score of 0.86 beat Marriott International's score of 0.64 indicating that Hilton Worldwide is being referred to more favorably in the news media.
Marriott International has a beta of 1.61, meaning that its stock price is 61% more volatile than the S&P 500. Comparatively, Hilton Worldwide has a beta of 1.26, meaning that its stock price is 26% more volatile than the S&P 500.
Summary
Marriott International and Hilton Worldwide tied by winning 10 of the 20 factors compared between the two stocks.
This chart shows the number of new MarketBeat users adding MAR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Marriott International Competitors List
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