HLT vs. MAR, LVS, IHG, H, HTHT, MGM, LULU, CHTR, DKNG, and RCL
Should you be buying Hilton Worldwide stock or one of its competitors? The main competitors of Hilton Worldwide include Marriott International (MAR), Las Vegas Sands (LVS), InterContinental Hotels Group (IHG), Hyatt Hotels (H), H World Group (HTHT), MGM Resorts International (MGM), Lululemon Athletica (LULU), Charter Communications (CHTR), DraftKings (DKNG), and Royal Caribbean Cruises (RCL). These companies are all part of the "consumer discretionary" sector.
Hilton Worldwide (NYSE:HLT) and Marriott International (NASDAQ:MAR) are both large-cap consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, media sentiment, community ranking, analyst recommendations, dividends, risk, valuation, earnings and institutional ownership.
Marriott International has higher revenue and earnings than Hilton Worldwide. Marriott International is trading at a lower price-to-earnings ratio than Hilton Worldwide, indicating that it is currently the more affordable of the two stocks.
Hilton Worldwide has a beta of 1.26, indicating that its share price is 26% more volatile than the S&P 500. Comparatively, Marriott International has a beta of 1.61, indicating that its share price is 61% more volatile than the S&P 500.
Hilton Worldwide pays an annual dividend of $0.60 per share and has a dividend yield of 0.3%. Marriott International pays an annual dividend of $2.08 per share and has a dividend yield of 0.9%. Hilton Worldwide pays out 13.0% of its earnings in the form of a dividend. Marriott International pays out 21.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.
In the previous week, Marriott International had 10 more articles in the media than Hilton Worldwide. MarketBeat recorded 22 mentions for Marriott International and 12 mentions for Hilton Worldwide. Hilton Worldwide's average media sentiment score of 0.72 beat Marriott International's score of 0.70 indicating that Hilton Worldwide is being referred to more favorably in the media.
Marriott International has a net margin of 12.00% compared to Hilton Worldwide's net margin of 11.41%. Hilton Worldwide's return on equity of -81.29% beat Marriott International's return on equity.
Marriott International received 30 more outperform votes than Hilton Worldwide when rated by MarketBeat users. However, 70.67% of users gave Hilton Worldwide an outperform vote while only 60.94% of users gave Marriott International an outperform vote.
Hilton Worldwide currently has a consensus target price of $207.59, indicating a potential upside of 1.66%. Marriott International has a consensus target price of $241.33, indicating a potential upside of 1.52%. Given Hilton Worldwide's stronger consensus rating and higher possible upside, equities research analysts clearly believe Hilton Worldwide is more favorable than Marriott International.
95.9% of Hilton Worldwide shares are owned by institutional investors. Comparatively, 70.7% of Marriott International shares are owned by institutional investors. 2.5% of Hilton Worldwide shares are owned by company insiders. Comparatively, 12.3% of Marriott International shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.
Summary
Hilton Worldwide and Marriott International tied by winning 10 of the 20 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding HLT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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