RCKY vs. WEYS, EM, CLAR, GPRO, POWW, HBB, COOK, HNST, LCUT, and SSP
Should you be buying Rocky Brands stock or one of its competitors? The main competitors of Rocky Brands include Weyco Group (WEYS), Smart Share Global (EM), Clarus (CLAR), GoPro (GPRO), AMMO (POWW), Hamilton Beach Brands (HBB), Traeger (COOK), Honest (HNST), Lifetime Brands (LCUT), and E.W. Scripps (SSP). These companies are all part of the "consumer discretionary" sector.
Rocky Brands (NASDAQ:RCKY) and Weyco Group (NASDAQ:WEYS) are both small-cap consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their dividends, risk, analyst recommendations, valuation, institutional ownership, profitability, community ranking, media sentiment and earnings.
Rocky Brands presently has a consensus target price of $28.00, indicating a potential downside of 26.62%. Given Rocky Brands' higher possible upside, equities research analysts plainly believe Rocky Brands is more favorable than Weyco Group.
Rocky Brands has a beta of 1.97, indicating that its share price is 97% more volatile than the S&P 500. Comparatively, Weyco Group has a beta of 0.83, indicating that its share price is 17% less volatile than the S&P 500.
75.1% of Rocky Brands shares are held by institutional investors. Comparatively, 23.6% of Weyco Group shares are held by institutional investors. 8.2% of Rocky Brands shares are held by insiders. Comparatively, 38.9% of Weyco Group shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.
Rocky Brands pays an annual dividend of $0.62 per share and has a dividend yield of 1.6%. Weyco Group pays an annual dividend of $1.04 per share and has a dividend yield of 3.4%. Rocky Brands pays out 34.3% of its earnings in the form of a dividend. Weyco Group pays out 33.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Weyco Group is clearly the better dividend stock, given its higher yield and lower payout ratio.
In the previous week, Rocky Brands had 1 more articles in the media than Weyco Group. MarketBeat recorded 1 mentions for Rocky Brands and 0 mentions for Weyco Group. Rocky Brands' average media sentiment score of 1.88 beat Weyco Group's score of 1.79 indicating that Rocky Brands is being referred to more favorably in the media.
Weyco Group has a net margin of 9.69% compared to Rocky Brands' net margin of 2.88%. Weyco Group's return on equity of 12.27% beat Rocky Brands' return on equity.
Rocky Brands received 82 more outperform votes than Weyco Group when rated by MarketBeat users. However, 57.88% of users gave Weyco Group an outperform vote while only 55.56% of users gave Rocky Brands an outperform vote.
Weyco Group has lower revenue, but higher earnings than Rocky Brands. Weyco Group is trading at a lower price-to-earnings ratio than Rocky Brands, indicating that it is currently the more affordable of the two stocks.
Summary
Weyco Group beats Rocky Brands on 10 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding RCKY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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