GHG vs. SHCO, BALY, MCG, FLL, CNTY, SLNA, MSC, MAR, HLT, and LVS
Should you be buying GreenTree Hospitality Group stock or one of its competitors? The main competitors of GreenTree Hospitality Group include Soho House & Co Inc. (SHCO), Bally's (BALY), Membership Collective Group (MCG), Full House Resorts (FLL), Century Casinos (CNTY), Selina Hospitality (SLNA), Studio City International (MSC), Marriott International (MAR), Hilton Worldwide (HLT), and Las Vegas Sands (LVS). These companies are all part of the "hotels & motels" industry.
Soho House & Co Inc. (NYSE:SHCO) and GreenTree Hospitality Group (NYSE:GHG) are both small-cap computer and technology companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, media sentiment, profitability, analyst recommendations, valuation, risk, community ranking, dividends and institutional ownership.
62.4% of Soho House & Co Inc. shares are owned by institutional investors. Comparatively, 8.1% of GreenTree Hospitality Group shares are owned by institutional investors. 75.0% of Soho House & Co Inc. shares are owned by company insiders. Comparatively, 88.7% of GreenTree Hospitality Group shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.
Soho House & Co Inc. presently has a consensus target price of $8.50, indicating a potential upside of 66.02%. GreenTree Hospitality Group has a consensus target price of $4.00, indicating a potential upside of 52.09%. Given GreenTree Hospitality Group's stronger consensus rating and higher possible upside, equities analysts plainly believe Soho House & Co Inc. is more favorable than GreenTree Hospitality Group.
Soho House & Co Inc. has a beta of 0.75, suggesting that its stock price is 25% less volatile than the S&P 500. Comparatively, GreenTree Hospitality Group has a beta of 0.67, suggesting that its stock price is 33% less volatile than the S&P 500.
In the previous week, Soho House & Co Inc. had 3 more articles in the media than GreenTree Hospitality Group. MarketBeat recorded 3 mentions for Soho House & Co Inc. and 0 mentions for GreenTree Hospitality Group. GreenTree Hospitality Group's average media sentiment score of 0.41 beat Soho House & Co Inc.'s score of 0.00 indicating that Soho House & Co Inc. is being referred to more favorably in the media.
GreenTree Hospitality Group received 186 more outperform votes than Soho House & Co Inc. when rated by MarketBeat users. Likewise, 62.50% of users gave GreenTree Hospitality Group an outperform vote while only 44.44% of users gave Soho House & Co Inc. an outperform vote.
GreenTree Hospitality Group has lower revenue, but higher earnings than Soho House & Co Inc..
GreenTree Hospitality Group has a net margin of 0.00% compared to GreenTree Hospitality Group's net margin of -12.94%.
Summary
Soho House & Co Inc. beats GreenTree Hospitality Group on 8 of the 15 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding GHG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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