American Outdoor Brands (AOUT) Competitors

American Outdoor Brands (NASDAQ:AOUT) and Johnson Outdoors (NASDAQ:JOUT) are both small-cap consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their community ranking, valuation, profitability, earnings, risk, analyst recommendations, institutional ownership, media sentiment and dividends.

Is AOUT or JOUT more profitable?

Johnson Outdoors has a net margin of 0.82% compared to American Outdoor Brands' net margin of -5.47%. Johnson Outdoors' return on equity of 0.97% beat American Outdoor Brands' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
American Outdoor Brands	-5.47%	0.78%	0.60%
Johnson Outdoors	0.82%	0.97%	0.71%

Do analysts prefer AOUT or JOUT?

American Outdoor Brands currently has a consensus price target of $13.00, suggesting a potential upside of 59.31%. Given American Outdoor Brands' higher probable upside, equities research analysts plainly believe American Outdoor Brands is more favorable than Johnson Outdoors.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
American Outdoor Brands	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
Johnson Outdoors	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	N/A

Which has stronger earnings & valuation, AOUT or JOUT?

Johnson Outdoors has higher revenue and earnings than American Outdoor Brands. American Outdoor Brands is trading at a lower price-to-earnings ratio than Johnson Outdoors, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
American Outdoor Brands	$191.21M	0.54	-$12.02M	-$0.82	-9.95
Johnson Outdoors	$597.89M	0.63	$19.53M	$0.47	77.43

Does the MarketBeat Community favor AOUT or JOUT?

Johnson Outdoors received 247 more outperform votes than American Outdoor Brands when rated by MarketBeat users. Likewise, 65.48% of users gave Johnson Outdoors an outperform vote while only 57.69% of users gave American Outdoor Brands an outperform vote.

Company	Underperform	Outperform
American Outdoor Brands	Outperform Votes 30 57.69%	Underperform Votes 22 42.31%
Johnson Outdoors	Outperform Votes 277 65.48%	Underperform Votes 146 34.52%

Do insiders & institutionals have more ownership in AOUT or JOUT?

49.9% of American Outdoor Brands shares are held by institutional investors. Comparatively, 64.1% of Johnson Outdoors shares are held by institutional investors. 3.2% of American Outdoor Brands shares are held by insiders. Comparatively, 27.7% of Johnson Outdoors shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Which has more risk & volatility, AOUT or JOUT?

American Outdoor Brands has a beta of 0.34, suggesting that its stock price is 66% less volatile than the S&P 500. Comparatively, Johnson Outdoors has a beta of 0.75, suggesting that its stock price is 25% less volatile than the S&P 500.

Does the media refer more to AOUT or JOUT?

In the previous week, Johnson Outdoors had 3 more articles in the media than American Outdoor Brands. MarketBeat recorded 5 mentions for Johnson Outdoors and 2 mentions for American Outdoor Brands. Johnson Outdoors' average media sentiment score of 0.66 beat American Outdoor Brands' score of 0.63 indicating that Johnson Outdoors is being referred to more favorably in the news media.

Company	Overall Sentiment
American Outdoor Brands	Positive
Johnson Outdoors	Positive

Summary

Johnson Outdoors beats American Outdoor Brands on 15 of the 17 factors compared between the two stocks.