Solo Brands (DTC) Competitors

Solo Brands (NYSE:DTC) and Johnson Outdoors (NASDAQ:JOUT) are both small-cap retail/wholesale companies, but which is the better stock? We will compare the two companies based on the strength of their institutional ownership, earnings, media sentiment, analyst recommendations, community ranking, valuation, profitability, dividends and risk.

Does the MarketBeat Community favor DTC or JOUT?

Johnson Outdoors received 259 more outperform votes than Solo Brands when rated by MarketBeat users. Likewise, 65.48% of users gave Johnson Outdoors an outperform vote while only 43.90% of users gave Solo Brands an outperform vote.

Company	Underperform	Outperform
Solo Brands	Outperform Votes 18 43.90%	Underperform Votes 23 56.10%
Johnson Outdoors	Outperform Votes 277 65.48%	Underperform Votes 146 34.52%

Which has more volatility and risk, DTC or JOUT?

Solo Brands has a beta of 2.59, suggesting that its stock price is 159% more volatile than the S&P 500. Comparatively, Johnson Outdoors has a beta of 0.75, suggesting that its stock price is 25% less volatile than the S&P 500.

Which has preferable earnings and valuation, DTC or JOUT?

Johnson Outdoors has higher revenue and earnings than Solo Brands. Solo Brands is trading at a lower price-to-earnings ratio than Johnson Outdoors, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Solo Brands	$494.78M	0.36	-$111.35M	-$2.01	-0.97
Johnson Outdoors	$597.89M	0.63	$19.53M	$0.47	77.43

Is DTC or JOUT more profitable?

Johnson Outdoors has a net margin of 0.82% compared to Solo Brands' net margin of -23.52%. Solo Brands' return on equity of 6.99% beat Johnson Outdoors' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Solo Brands	-23.52%	6.99%	4.31%
Johnson Outdoors	0.82%	0.97%	0.71%

Do analysts prefer DTC or JOUT?

Solo Brands presently has a consensus price target of $3.54, suggesting a potential upside of 81.62%. Given Solo Brands' higher probable upside, analysts clearly believe Solo Brands is more favorable than Johnson Outdoors.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Solo Brands	1 Sell rating(s)	6 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00
Johnson Outdoors	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	N/A

Does the media favor DTC or JOUT?

In the previous week, Johnson Outdoors had 3 more articles in the media than Solo Brands. MarketBeat recorded 5 mentions for Johnson Outdoors and 2 mentions for Solo Brands. Solo Brands' average media sentiment score of 1.41 beat Johnson Outdoors' score of 0.66 indicating that Solo Brands is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Solo Brands	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Johnson Outdoors	0 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do institutionals and insiders hold more shares of DTC or JOUT?

84.5% of Solo Brands shares are owned by institutional investors. Comparatively, 64.1% of Johnson Outdoors shares are owned by institutional investors. 0.7% of Solo Brands shares are owned by company insiders. Comparatively, 27.7% of Johnson Outdoors shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Summary

Johnson Outdoors beats Solo Brands on 10 of the 17 factors compared between the two stocks.