HAS vs. MAT, BC, PII, RGR, JOUT, MPX, JAKK, FNKO, BHAT, and SRM
Should you be buying Hasbro stock or one of its competitors? The main competitors of Hasbro include Mattel (MAT), Brunswick (BC), Polaris (PII), Sturm, Ruger & Company, Inc. (RGR), Johnson Outdoors (JOUT), Marine Products (MPX), JAKKS Pacific (JAKK), Funko (FNKO), Fujian Blue Hat Interactive Entertainment Technology (BHAT), and SRM Entertainment (SRM).
Hasbro (NASDAQ:HAS) and Mattel (NASDAQ:MAT) are both mid-cap consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, valuation, earnings, community ranking, profitability, media sentiment, analyst recommendations, risk and institutional ownership.
Mattel has higher revenue and earnings than Hasbro. Hasbro is trading at a lower price-to-earnings ratio than Mattel, indicating that it is currently the more affordable of the two stocks.
In the previous week, Hasbro had 4 more articles in the media than Mattel. MarketBeat recorded 14 mentions for Hasbro and 10 mentions for Mattel. Hasbro's average media sentiment score of 0.83 beat Mattel's score of 0.68 indicating that Hasbro is being referred to more favorably in the media.
Mattel received 218 more outperform votes than Hasbro when rated by MarketBeat users. Likewise, 66.59% of users gave Mattel an outperform vote while only 58.00% of users gave Hasbro an outperform vote.
Mattel has a net margin of 5.38% compared to Hasbro's net margin of -29.60%. Hasbro's return on equity of 25.41% beat Mattel's return on equity.
91.8% of Hasbro shares are held by institutional investors. Comparatively, 97.2% of Mattel shares are held by institutional investors. 0.8% of Hasbro shares are held by company insiders. Comparatively, 1.5% of Mattel shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.
Hasbro currently has a consensus price target of $68.17, indicating a potential upside of 14.03%. Mattel has a consensus price target of $22.78, indicating a potential upside of 28.04%. Given Mattel's higher probable upside, analysts clearly believe Mattel is more favorable than Hasbro.
Hasbro has a beta of 0.67, meaning that its stock price is 33% less volatile than the S&P 500. Comparatively, Mattel has a beta of 0.98, meaning that its stock price is 2% less volatile than the S&P 500.
Summary
Mattel beats Hasbro on 12 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding HAS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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