VITL vs. FLO, SMPL, NOMD, BGS, HAIN, OTLY, BYND, SOWG, BRLS, and OXUS
Should you be buying Vital Farms stock or one of its competitors? The main competitors of Vital Farms include Flowers Foods (FLO), Simply Good Foods (SMPL), Nomad Foods (NOMD), B&G Foods (BGS), The Hain Celestial Group (HAIN), Oatly Group (OTLY), Beyond Meat (BYND), Sow Good (SOWG), Borealis Foods (BRLS), and Oxus Acquisition (OXUS). These companies are all part of the "food & kindred products" industry.
Flowers Foods (NYSE:FLO) and Vital Farms (NASDAQ:VITL) are both consumer staples companies, but which is the better investment? We will contrast the two companies based on the strength of their earnings, profitability, dividends, media sentiment, analyst recommendations, community ranking, valuation, risk and institutional ownership.
Flowers Foods received 471 more outperform votes than Vital Farms when rated by MarketBeat users. Likewise, 61.58% of users gave Flowers Foods an outperform vote while only 38.89% of users gave Vital Farms an outperform vote.
Vital Farms has a net margin of 7.48% compared to Vital Farms' net margin of 2.45%. Flowers Foods' return on equity of 19.58% beat Vital Farms' return on equity.
Flowers Foods has a beta of 0.37, suggesting that its share price is 63% less volatile than the S&P 500. Comparatively, Vital Farms has a beta of 0.96, suggesting that its share price is 4% less volatile than the S&P 500.
In the previous week, Flowers Foods had 6 more articles in the media than Vital Farms. MarketBeat recorded 18 mentions for Flowers Foods and 12 mentions for Vital Farms. Flowers Foods' average media sentiment score of 0.59 beat Vital Farms' score of 0.52 indicating that Vital Farms is being referred to more favorably in the news media.
75.5% of Flowers Foods shares are held by institutional investors. Comparatively, 98.6% of Vital Farms shares are held by institutional investors. 11.4% of Flowers Foods shares are held by company insiders. Comparatively, 30.2% of Vital Farms shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.
Flowers Foods has higher revenue and earnings than Vital Farms. Flowers Foods is trading at a lower price-to-earnings ratio than Vital Farms, indicating that it is currently the more affordable of the two stocks.
Flowers Foods currently has a consensus price target of $24.00, suggesting a potential upside of 5.26%. Vital Farms has a consensus price target of $34.40, suggesting a potential downside of 17.76%. Given Vital Farms' higher probable upside, analysts plainly believe Flowers Foods is more favorable than Vital Farms.
Summary
Vital Farms beats Flowers Foods on 12 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding VITL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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