DECK vs. SKX, CROX, SHOO, WWW, NKE, ONON, SBUX, MELI, CMG, and TGT
Should you be buying Deckers Outdoor stock or one of its competitors? The main competitors of Deckers Outdoor include Skechers U.S.A. (SKX), Crocs (CROX), Steven Madden (SHOO), Wolverine World Wide (WWW), NIKE (NKE), ON (ONON), Starbucks (SBUX), MercadoLibre (MELI), Chipotle Mexican Grill (CMG), and Target (TGT).
Skechers U.S.A. (NYSE:SKX) and Deckers Outdoor (NYSE:DECK) are both large-cap consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their media sentiment, analyst recommendations, institutional ownership, profitability, valuation, risk, community ranking, dividends and earnings.
Skechers U.S.A. presently has a consensus price target of $67.75, suggesting a potential downside of 5.14%. Deckers Outdoor has a consensus price target of $1,018.44, suggesting a potential downside of 6.90%. Given Deckers Outdoor's stronger consensus rating and higher possible upside, analysts plainly believe Skechers U.S.A. is more favorable than Deckers Outdoor.
In the previous week, Deckers Outdoor had 46 more articles in the media than Skechers U.S.A.. MarketBeat recorded 54 mentions for Deckers Outdoor and 8 mentions for Skechers U.S.A.. Deckers Outdoor's average media sentiment score of 0.83 beat Skechers U.S.A.'s score of 0.41 indicating that Skechers U.S.A. is being referred to more favorably in the media.
Deckers Outdoor has lower revenue, but higher earnings than Skechers U.S.A.. Skechers U.S.A. is trading at a lower price-to-earnings ratio than Deckers Outdoor, indicating that it is currently the more affordable of the two stocks.
Deckers Outdoor received 353 more outperform votes than Skechers U.S.A. when rated by MarketBeat users. However, 70.63% of users gave Skechers U.S.A. an outperform vote while only 69.46% of users gave Deckers Outdoor an outperform vote.
Skechers U.S.A. has a beta of 1.29, suggesting that its stock price is 29% more volatile than the S&P 500. Comparatively, Deckers Outdoor has a beta of 1.05, suggesting that its stock price is 5% more volatile than the S&P 500.
Deckers Outdoor has a net margin of 17.69% compared to Deckers Outdoor's net margin of 7.17%. Skechers U.S.A.'s return on equity of 38.85% beat Deckers Outdoor's return on equity.
80.0% of Skechers U.S.A. shares are held by institutional investors. Comparatively, 97.8% of Deckers Outdoor shares are held by institutional investors. 24.8% of Skechers U.S.A. shares are held by company insiders. Comparatively, 0.7% of Deckers Outdoor shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.
Summary
Deckers Outdoor beats Skechers U.S.A. on 11 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding DECK and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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