NKE vs. DECK, SKX, CROX, SHOO, WWW, ONON, NFLX, DIS, CMCSA, and SONY
Should you be buying NIKE stock or one of its competitors? The main competitors of NIKE include Deckers Outdoor (DECK), Skechers U.S.A. (SKX), Crocs (CROX), Steven Madden (SHOO), Wolverine World Wide (WWW), ON (ONON), Netflix (NFLX), Walt Disney (DIS), Comcast (CMCSA), and Sony Group (SONY).
Deckers Outdoor (NYSE:DECK) and NIKE (NYSE:NKE) are both large-cap retail/wholesale companies, but which is the superior business? We will contrast the two companies based on the strength of their risk, community ranking, dividends, profitability, media sentiment, valuation, institutional ownership, earnings and analyst recommendations.
Deckers Outdoor presently has a consensus price target of $1,018.44, suggesting a potential downside of 6.90%. NIKE has a consensus price target of $116.26, suggesting a potential upside of 22.31%. Given Deckers Outdoor's higher possible upside, analysts clearly believe NIKE is more favorable than Deckers Outdoor.
In the previous week, Deckers Outdoor had 9 more articles in the media than NIKE. MarketBeat recorded 45 mentions for Deckers Outdoor and 36 mentions for NIKE. NIKE's average media sentiment score of 0.43 beat Deckers Outdoor's score of 0.35 indicating that Deckers Outdoor is being referred to more favorably in the media.
Deckers Outdoor has a net margin of 17.69% compared to Deckers Outdoor's net margin of 10.14%. Deckers Outdoor's return on equity of 39.41% beat NIKE's return on equity.
97.8% of Deckers Outdoor shares are owned by institutional investors. Comparatively, 64.3% of NIKE shares are owned by institutional investors. 0.7% of Deckers Outdoor shares are owned by company insiders. Comparatively, 0.5% of NIKE shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.
NIKE has higher revenue and earnings than Deckers Outdoor. NIKE is trading at a lower price-to-earnings ratio than Deckers Outdoor, indicating that it is currently the more affordable of the two stocks.
NIKE received 1151 more outperform votes than Deckers Outdoor when rated by MarketBeat users. Likewise, 71.11% of users gave NIKE an outperform vote while only 69.46% of users gave Deckers Outdoor an outperform vote.
Deckers Outdoor has a beta of 1.05, indicating that its stock price is 5% more volatile than the S&P 500. Comparatively, NIKE has a beta of 1.07, indicating that its stock price is 7% more volatile than the S&P 500.
Summary
Deckers Outdoor beats NIKE on 10 of the 18 factors compared between the two stocks.
Get NIKE News Delivered to You Automatically
Sign up to receive the latest news and ratings for NKE and its competitors with MarketBeat's FREE daily newsletter.
This chart shows the number of new MarketBeat users adding NKE and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartThis chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart
Related Companies and Tools