ONON vs. DECK, CROX, NKE, SONY, MAR, HLT, CHTR, RCL, LULU, and EA
Should you be buying ON stock or one of its competitors? The main competitors of ON include Deckers Outdoor (DECK), Crocs (CROX), NIKE (NKE), Sony Group (SONY), Marriott International (MAR), Hilton Worldwide (HLT), Charter Communications (CHTR), Royal Caribbean Cruises (RCL), Lululemon Athletica (LULU), and Electronic Arts (EA).
Deckers Outdoor (NYSE:DECK) and ON (NYSE:ONON) are both large-cap retail/wholesale companies, but which is the superior stock? We will compare the two companies based on the strength of their profitability, risk, media sentiment, valuation, earnings, institutional ownership, analyst recommendations, dividends and community ranking.
Deckers Outdoor has a net margin of 17.69% compared to Deckers Outdoor's net margin of 6.46%. ON's return on equity of 38.85% beat Deckers Outdoor's return on equity.
Deckers Outdoor received 1112 more outperform votes than ON when rated by MarketBeat users. Likewise, 69.46% of users gave Deckers Outdoor an outperform vote while only 55.00% of users gave ON an outperform vote.
Deckers Outdoor currently has a consensus price target of $1,018.44, indicating a potential downside of 6.90%. ON has a consensus price target of $40.67, indicating a potential downside of 4.40%. Given Deckers Outdoor's stronger consensus rating and higher probable upside, analysts plainly believe ON is more favorable than Deckers Outdoor.
Deckers Outdoor has higher revenue and earnings than ON. Deckers Outdoor is trading at a lower price-to-earnings ratio than ON, indicating that it is currently the more affordable of the two stocks.
In the previous week, Deckers Outdoor had 39 more articles in the media than ON. MarketBeat recorded 53 mentions for Deckers Outdoor and 14 mentions for ON. Deckers Outdoor's average media sentiment score of 1.10 beat ON's score of 0.41 indicating that ON is being referred to more favorably in the news media.
Deckers Outdoor has a beta of 1.05, meaning that its share price is 5% more volatile than the S&P 500. Comparatively, ON has a beta of 2.17, meaning that its share price is 117% more volatile than the S&P 500.
97.8% of Deckers Outdoor shares are held by institutional investors. Comparatively, 33.1% of ON shares are held by institutional investors. 0.7% of Deckers Outdoor shares are held by insiders. Comparatively, 68.6% of ON shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.
Summary
Deckers Outdoor beats ON on 10 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding ONON and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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