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Advisory Alpha, LLC Top Holdings and 13F Report (2025)

About Advisory Alpha, LLC

Investment Activity

  • Advisory Alpha, LLC has $2.81 billion in total holdings as of December 31, 2024.
  • Advisory Alpha, LLC owns shares of 437 different stocks, but just 36 companies or ETFs make up 80% of its holdings.
  • Approximately 10.79% of the portfolio was purchased this quarter.
  • About 2.94% of the portfolio was sold this quarter.
  • This quarter, Advisory Alpha, LLC has purchased 423 new stocks and bought additional shares in 231 stocks.
  • Advisory Alpha, LLC sold shares of 148 stocks and completely divested from 28 stocks this quarter.

Largest New Holdings this Quarter

RTX
$465,576 Holding
FS KKR Capital
$394,596 Holding

Largest Purchases this Quarter

Schwab U.S. Mid-Cap ETF
3,782,365 shares (about $104.81M)
Schwab US Small-Cap ETF
2,073,546 shares (about $53.62M)
Health Care Select Sector SPDR Fund
122,125 shares (about $16.80M)
Schwab U.S. TIPS ETF
468,543 shares (about $12.10M)

Largest Sales this Quarter

Financial Select Sector SPDR Fund
493,368 shares (about $23.84M)
SPDR Portfolio S&P 500 Growth ETF
136,596 shares (about $12.01M)
Energy Select Sector SPDR Fund
82,786 shares (about $7.09M)
SPDR Portfolio S&P 500 Value ETF
87,485 shares (about $4.47M)
SPDR Portfolio Emerging Markets ETF
52,130 shares (about $2.00M)

Sector Allocation Over Time

Map of 500 Largest Holdings ofAdvisory Alpha, LLC

 
 
Selling
 
 
Neutral
 
 
Buying
Issuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSector
SPDR Portfolio S&P 500 Growth ETF stock logo
SPYG
SPDR Portfolio S&P 500 Growth ETF
$283,759,066$12,007,013 -4.1%3,228,14310.1%ETF
SPDR Portfolio S&P 500 Value ETF stock logo
SPYV
SPDR Portfolio S&P 500 Value ETF
$234,575,857$4,474,052 -1.9%4,586,8648.4%ETF
Schwab U.S. Mid-Cap ETF stock logo
SCHM
Schwab U.S. Mid-Cap ETF
$158,470,694$104,810,637 195.3%5,718,8285.6%ETF
SPDR Portfolio Developed World ex-US ETF stock logo
SPDW
SPDR Portfolio Developed World ex-US ETF
$150,349,235$1,236,514 0.8%4,405,1275.4%ETF
Vanguard Short-Term Treasury Index ETF stock logo
VGSH
Vanguard Short-Term Treasury Index ETF
$113,194,746$2,693,819 2.4%1,945,5344.0%ETF
Technology Select Sector SPDR Fund stock logo
XLK
Technology Select Sector SPDR Fund
$112,259,900$665,473 0.6%482,7964.0%ETF
Schwab US Small-Cap ETF stock logo
SCHA
Schwab US Small-Cap ETF
$109,466,084$53,622,688 96.0%4,232,9653.9%ETF
SPDR Portfolio High Yield Bond ETF stock logo
SPHY
SPDR Portfolio High Yield Bond ETF
$76,153,439$485,111 -0.6%3,244,6512.7%ETF
SPDR Portfolio Short Term Corporate Bond ETF stock logo
SPSB
SPDR Portfolio Short Term Corporate Bond ETF
$71,661,579$1,776,078 2.5%2,401,3642.6%ETF
Invesco Senior Loan ETF stock logo
BKLN
Invesco Senior Loan ETF
$69,496,846$168,437 -0.2%3,298,3152.5%ETF
Health Care Select Sector SPDR Fund stock logo
XLV
Health Care Select Sector SPDR Fund
$53,489,246$16,800,769 45.8%388,8141.9%ETF
Invesco Variable Rate Preferred ETF stock logo
VRP
Invesco Variable Rate Preferred ETF
$52,298,169$58,783 -0.1%2,161,9141.9%ETF
Financial Select Sector SPDR Fund stock logo
XLF
Financial Select Sector SPDR Fund
$49,129,947$23,844,493 -32.7%1,016,5511.7%ETF
Vanguard Mortgage-Backed Securities ETF stock logo
VMBS
Vanguard Mortgage-Backed Securities ETF
$47,900,079$2,624,028 5.8%1,056,4011.7%ETF
Vanguard Intermediate-Term Corporate Bond ETF stock logo
VCIT
Vanguard Intermediate-Term Corporate Bond ETF
$47,119,454$3,265,143 7.4%587,0121.7%ETF
Industrial Select Sector SPDR Fund stock logo
XLI
Industrial Select Sector SPDR Fund
$45,702,912$425,454 0.9%346,8641.6%ETF
Communication Services Select Sector SPDR Fund stock logo
XLC
Communication Services Select Sector SPDR Fund
$43,350,245$4,330,513 11.1%447,7861.5%ETF
SPDR Portfolio Emerging Markets ETF stock logo
SPEM
SPDR Portfolio Emerging Markets ETF
$42,705,314$2,000,345 -4.5%1,112,9221.5%ETF
Vanguard FTSE All-World ex-US Small-Cap ETF stock logo
VSS
Vanguard FTSE All-World ex-US Small-Cap ETF
$42,671,389$546,272 -1.3%372,6811.5%ETF
Consumer Discretionary Select Sector SPDR Fund stock logo
XLY
Consumer Discretionary Select Sector SPDR Fund
$39,836,304$1,042,331 -2.5%177,5631.4%Finance
iShares Convertible Bond ETF stock logo
ICVT
iShares Convertible Bond ETF
$37,675,286$1,359,780 -3.5%443,3381.3%ETF
Vanguard Long-Term Corporate Bond ETF stock logo
VCLT
Vanguard Long-Term Corporate Bond ETF
$36,935,418$52,502 -0.1%493,8591.3%Manufacturing
Real Estate Select Sector SPDR Fund stock logo
XLRE
Real Estate Select Sector SPDR Fund
$32,061,531$748,588 -2.3%788,2741.1%ETF
DFAU
Dimensional US Core Equity Market ETF
$29,961,803$1,552,833 5.5%739,9801.1%ETF
Apple Inc. stock logo
AAPL
Apple
$29,795,733$1,354,522 4.8%118,9831.1%Computer and Technology
Consumer Staples Select Sector SPDR Fund stock logo
XLP
Consumer Staples Select Sector SPDR Fund
$29,347,913$152,975 0.5%373,3351.0%ETF
Vanguard Dividend Appreciation ETF stock logo
VIG
Vanguard Dividend Appreciation ETF
$27,255,096$197,201 -0.7%139,1771.0%ETF
SPDR Portfolio Long Term Treasury ETF stock logo
SPTL
SPDR Portfolio Long Term Treasury ETF
$25,913,551$488,163 1.9%989,3770.9%ETF
Schwab U.S. TIPS ETF stock logo
SCHP
Schwab U.S. TIPS ETF
$25,336,139$12,102,470 91.5%980,8800.9%ETF
Vanguard Emerging Markets Government Bond ETF stock logo
VWOB
Vanguard Emerging Markets Government Bond ETF
$24,173,425$193,084 -0.8%382,7260.9%ETF
SPDR Bloomberg Barclays Investment Grade Floating Rate ETF stock logo
FLRN
SPDR Bloomberg Barclays Investment Grade Floating Rate ETF
$21,175,784$7,008,320 49.5%689,0910.8%ETF
SPDR Portfolio Aggregate Bond ETF stock logo
SPAB
SPDR Portfolio Aggregate Bond ETF
$21,039,475$1,672,682 8.6%841,9150.7%ETF
DFAI
Dimensional International Core Equity Market ETF
$19,072,745$1,527,978 8.7%653,1760.7%ETF
Materials Select Sector SPDR Fund stock logo
XLB
Materials Select Sector SPDR Fund
$17,399,890$8,955,900 106.1%206,7960.6%ETF
Utilities Select Sector SPDR Fund stock logo
XLU
Utilities Select Sector SPDR Fund
$15,766,683$28,914 -0.2%208,3060.6%ETF
SPDR Portfolio S&P 500 ETF stock logo
SPLG
SPDR Portfolio S&P 500 ETF
$15,018,459$1,038,582 7.4%217,8480.5%ETF
Microsoft Co. stock logo
MSFT
Microsoft
$14,901,620$1,131,331 8.2%35,3530.5%Computer and Technology
NVIDIA Co. stock logo
NVDA
NVIDIA
$14,749,550$779,960 5.6%109,8330.5%Computer and Technology
Schwab US Dividend Equity ETF stock logo
SCHD
Schwab US Dividend Equity ETF
$13,365,473$9,441,034 240.6%489,2190.5%ETF
Schwab Intermediate-Term U.S. Treasury ETF stock logo
SCHR
Schwab Intermediate-Term U.S. Treasury ETF
$12,819,888$6,861,447 115.2%527,7840.5%ETF
Pacer US Cash Cows 100 ETF stock logo
COWZ
Pacer US Cash Cows 100 ETF
$11,677,383$850,196 7.9%206,7520.4%ETF
First Trust Preferred Securities and Income ETF stock logo
FPE
First Trust Preferred Securities and Income ETF
$11,640,553$11,640,553 New Holding657,6580.4%ETF
Vanguard Mid-Cap Growth ETF stock logo
VOT
Vanguard Mid-Cap Growth ETF
$11,389,183$198,688 -1.7%44,8830.4%ETF
Energy Select Sector SPDR Fund stock logo
XLE
Energy Select Sector SPDR Fund
$11,119,494$7,091,484 -38.9%129,8090.4%ETF
Vanguard Mid-Cap Value ETF stock logo
VOE
Vanguard Mid-Cap Value ETF
$11,089,540$39,148 -0.4%68,5510.4%ETF
DFAS
Dimensional U.S. Small Cap ETF
$10,401,957$503,135 5.1%159,8330.4%ETF
SPDR S&P 500 ETF Trust stock logo
SPY
SPDR S&P 500 ETF Trust
$9,175,604$84,400 0.9%15,6550.3%Finance
DFLV
Dimensional US Large Cap Value ETF
$8,855,376$21,532 0.2%294,8840.3%ETF
Amazon.com, Inc. stock logo
AMZN
Amazon.com
$8,847,341$885,458 11.1%40,3270.3%Retail/Wholesale
Invesco BulletShares 2025 High Yield Corporate Bond ETF stock logo
BSJP
Invesco BulletShares 2025 High Yield Corporate Bond ETF
$8,704,334$815,271 10.3%377,3010.3%ETF
iShares Core S&P Mid-Cap ETF stock logo
IJH
iShares Core S&P Mid-Cap ETF
$7,980,914$3,926 0.0%128,0830.3%ETF
Vanguard Total Stock Market ETF stock logo
VTI
Vanguard Total Stock Market ETF
$7,724,526$263,445 3.5%26,6530.3%ETF
JPMorgan Ultra-Short Income ETF stock logo
JPST
JPMorgan Ultra-Short Income ETF
$7,568,440$2,299,354 43.6%150,2560.3%ETF
iShares 0-5 Year High Yield Corporate Bond ETF stock logo
SHYG
iShares 0-5 Year High Yield Corporate Bond ETF
$7,033,332$711,932 11.3%165,0620.3%ETF
Invesco BulletShares 2026 High Yield Corporate Bond ETF stock logo
BSJQ
Invesco BulletShares 2026 High Yield Corporate Bond ETF
$6,949,682$801,172 13.0%298,5900.2%ETF
Tesla, Inc. stock logo
TSLA
Tesla
$6,610,690$559,338 9.2%16,3690.2%Auto/Tires/Trucks
Vanguard Small-Cap Value ETF stock logo
VBR
Vanguard Small-Cap Value ETF
$6,515,395$63,616 -1.0%32,8760.2%ETF
Vanguard Growth ETF stock logo
VUG
Vanguard Growth ETF
$6,248,451$379,266 -5.7%15,2230.2%ETF
Innovator U.S. Equity Power Buffer ETF - August stock logo
PAUG
Innovator U.S. Equity Power Buffer ETF - August
$5,704,969$163,317 -2.8%148,1810.2%ETF
Innovator U.S. Equity Power Buffer ETF - June stock logo
PJUN
Innovator U.S. Equity Power Buffer ETF - June
$5,646,370$200,279 -3.4%150,4920.2%ETF
Innovator U.S. Equity Power Buffer ETF - July stock logo
PJUL
Innovator U.S. Equity Power Buffer ETF - July
$5,630,656$100,661 -1.8%136,7660.2%ETF
Dimensional International Small Cap ETF stock logo
DFIS
Dimensional International Small Cap ETF
$5,571,189$229,123 4.3%226,8860.2%ETF
Vanguard Small-Cap Growth ETF stock logo
VBK
Vanguard Small-Cap Growth ETF
$5,553,426$64,695 -1.2%19,8290.2%ETF
Deere & Company stock logo
DE
Deere & Company
$5,525,346$120,761 2.2%13,0400.2%Industrial Products
Dimensional Emerging Core Equity Market ETF stock logo
DFAE
Dimensional Emerging Core Equity Market ETF
$5,216,188$155,823 3.1%205,6040.2%ETF
BSJR
Invesco BulletShares 2027 High Yield Corporate Bond ETF
$5,203,430$259,235 5.2%232,2960.2%ETF
Vanguard S&P 500 ETF stock logo
VOO
Vanguard S&P 500 ETF
$5,036,247$155,194 3.2%9,3460.2%ETF
Berkshire Hathaway Inc. stock logo
BRK.B
Berkshire Hathaway
$4,580,209$179,963 -3.8%10,1040.2%Finance
Alphabet Inc. stock logo
GOOG
Alphabet
$4,350,075$277,093 6.8%22,8420.2%Computer and Technology
PGHY
Invesco Global Short Term High Yield Bond ETF
$4,219,920$710,800 20.3%214,7540.2%ETF
First Trust Value Line Dividend Index Fund stock logo
FVD
First Trust Value Line Dividend Index Fund
$4,065,586$1,391,606 -25.5%93,1610.1%ETF
Meta Platforms, Inc. stock logo
META
Meta Platforms
$4,051,656$495,990 13.9%6,9190.1%Computer and Technology
Invesco BulletShares 2028 High Yield Corporate Bond ETF stock logo
BSJS
Invesco BulletShares 2028 High Yield Corporate Bond ETF
$4,037,120$11,859 0.3%186,2140.1%Manufacturing
Alphabet Inc. stock logo
GOOGL
Alphabet
$3,603,430$551,447 18.1%19,0350.1%Computer and Technology
Exxon Mobil Co. stock logo
XOM
Exxon Mobil
$3,470,975$442,975 14.6%32,2670.1%Oils/Energy
Schwab U.S. Large-Cap Growth ETF stock logo
SCHG
Schwab U.S. Large-Cap Growth ETF
$3,335,180$2,431,132 268.9%119,6690.1%ETF
AIM ETF PRODUCTS TRUST
$3,282,738$138,283 -4.0%112,1920.1%ALLIANZIM US LRG
United Parcel Service, Inc. stock logo
UPS
United Parcel Service
$3,271,030$78,311 -2.3%25,9390.1%Transportation
Dimensional International Value ETF stock logo
DFIV
Dimensional International Value ETF
$3,247,197$211,321 7.0%91,5210.1%ETF
BSJT
Invesco BulletShares 2029 High Yield Corporate Bond ETF
$3,232,835$3,232,835 New Holding151,1080.1%ETF
Innovator U.S. Equity Power Buffer ETF - October stock logo
POCT
Innovator U.S. Equity Power Buffer ETF - October
$3,192,178$2,623,965 461.8%80,6790.1%ETF
The Home Depot, Inc. stock logo
HD
Home Depot
$2,953,106$895,152 -23.3%7,5910.1%Retail/Wholesale
Eli Lilly and Company stock logo
LLY
Eli Lilly and Company
$2,895,948$102,682 3.7%3,7510.1%Medical
Vanguard Value ETF stock logo
VTV
Vanguard Value ETF
$2,879,502$91,254 -3.1%17,0080.1%ETF
Costco Wholesale Co. stock logo
COST
Costco Wholesale
$2,854,464$113,629 4.1%3,1150.1%Retail/Wholesale
JPMorgan Chase & Co. stock logo
JPM
JPMorgan Chase & Co.
$2,849,310$959 0.0%11,8860.1%Finance
Innovator U.S. Equity Power Buffer ETF - March stock logo
PMAR
Innovator U.S. Equity Power Buffer ETF - March
$2,802,851$10,048 -0.4%69,7400.1%Transportation
National Storage Affiliates Trust stock logo
NSA
National Storage Affiliates Trust
$2,751,1270.0%72,5690.1%Finance
Walmart Inc. stock logo
WMT
Walmart
$2,657,023$89,266 3.5%29,4080.1%Retail/Wholesale
First Trust Capital Strength ETF stock logo
FTCS
First Trust Capital Strength ETF
$2,508,193$2,508,193 New Holding28,5600.1%ETF
Vanguard Short-Term Inflation-Protected Securities ETF stock logo
VTIP
Vanguard Short-Term Inflation-Protected Securities ETF
$2,495,716$385,763 18.3%51,5430.1%Manufacturing
iShares Gold Trust stock logo
IAU
iShares Gold Trust
$2,463,420$114,368 -4.4%49,7560.1%Finance
iShares MSCI EAFE Value ETF stock logo
EFV
iShares MSCI EAFE Value ETF
$2,384,163$174,727 -6.8%45,4380.1%ETF
First Trust NASDAQ Rising Dividend Achievers stock logo
RDVY
First Trust NASDAQ Rising Dividend Achievers
$2,268,474$242,833 -9.7%38,3570.1%Manufacturing
The Procter & Gamble Company stock logo
PG
Procter & Gamble
$2,258,763$194,978 9.4%13,4730.1%Consumer Staples
Innovator U.S. Equity Power Buffer ETF - April stock logo
PAPR
Innovator U.S. Equity Power Buffer ETF - April
$2,199,769$5,726 -0.3%59,9330.1%ETF
Vanguard Intermediate-Term Bond ETF stock logo
BIV
Vanguard Intermediate-Term Bond ETF
$2,164,774$200,731 -8.5%28,9670.1%ETF
SPDR Dow Jones Industrial Average ETF Trust stock logo
DIA
SPDR Dow Jones Industrial Average ETF Trust
$2,164,155$37,020 1.7%5,0860.1%Finance
UnitedHealth Group Incorporated stock logo
UNH
UnitedHealth Group
$2,156,160$9,106 -0.4%4,2620.1%Medical
Dimensional US Small Cap Value ETF stock logo
DFSV
Dimensional US Small Cap Value ETF
$2,119,383$97,481 4.8%68,8550.1%ETF

Showing largest 100 holdings. View all holdings.
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