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Brand Asset Management Group, Inc. Top Holdings and 13F Report (2025)

About Brand Asset Management Group, Inc.

Investment Activity

  • Brand Asset Management Group, Inc. has $246.26 million in total holdings as of December 31, 2024.
  • Brand Asset Management Group, Inc. owns shares of 89 different stocks, but just 21 companies or ETFs make up 80% of its holdings.
  • Approximately 13.49% of the portfolio was purchased this quarter.
  • About 4.58% of the portfolio was sold this quarter.
  • This quarter, Brand Asset Management Group, Inc. has purchased 80 new stocks and bought additional shares in 38 stocks.
  • Brand Asset Management Group, Inc. sold shares of 33 stocks and completely divested from 2 stocks this quarter.

Largest New Holdings this Quarter

Ameren
$316,191 Holding

Largest Purchases this Quarter

Schwab US Large-Cap ETF
231,730 shares (about $5.37M)
Schwab U.S. Mid-Cap ETF
186,713 shares (about $5.17M)
Schwab International Equity ETF
273,992 shares (about $5.07M)
Schwab U.S. Large-Cap Value ETF
140,799 shares (about $3.67M)
Schwab US Small-Cap ETF
110,482 shares (about $2.86M)

Largest Sales this Quarter

PALANTIR TECHNOLOGIES INC
39,170 shares (about $2.96M)
iShares Russell 1000 Growth ETF
3,620 shares (about $1.45M)
Vanguard Russell 1000 Growth ETF
9,160 shares (about $946.23K)
iShares Morningstar U.S. Equity ETF
9,847 shares (about $799.18K)
Vanguard Mid-Cap ETF
2,114 shares (about $558.37K)

Sector Allocation Over Time

Map of 500 Largest Holdings ofBrand Asset Management Group, Inc.

 
 
Selling
 
 
Neutral
 
 
Buying
Issuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSector
iShares Core MSCI Emerging Markets ETF stock logo
IEMG
iShares Core MSCI Emerging Markets ETF
$26,129,401$1,640,646 6.7%500,37210.6%ETF
iShares Core S&P Mid-Cap ETF stock logo
IJH
iShares Core S&P Mid-Cap ETF
$25,189,909$36,077 -0.1%404,26810.2%ETF
iShares MSCI EAFE Small-Cap ETF stock logo
SCZ
iShares MSCI EAFE Small-Cap ETF
$19,307,630$709,013 3.8%317,8217.8%ETF
Vanguard Russell 1000 Growth ETF stock logo
VONG
Vanguard Russell 1000 Growth ETF
$13,866,511$946,230 -6.4%134,2355.6%ETF
iShares Russell 1000 Growth ETF stock logo
IWF
iShares Russell 1000 Growth ETF
$12,714,208$1,453,741 -10.3%31,6605.2%ETF
Vanguard Mid-Cap ETF stock logo
VO
Vanguard Mid-Cap ETF
$12,646,489$558,368 -4.2%47,8805.1%ETF
Schwab International Equity ETF stock logo
SCHF
Schwab International Equity ETF
$10,106,219$5,068,853 100.6%546,2824.1%ETF
Schwab US Large-Cap ETF stock logo
SCHX
Schwab US Large-Cap ETF
$8,311,282$5,371,502 182.7%358,5543.4%ETF
Vanguard Russell 1000 Value stock logo
VONV
Vanguard Russell 1000 Value
$8,287,466$445,004 -5.1%102,0003.4%ETF
Schwab Emerging Markets Equity ETF stock logo
SCHE
Schwab Emerging Markets Equity ETF
$8,065,829$11,105 0.1%302,8853.3%ETF
Schwab U.S. Mid-Cap ETF stock logo
SCHM
Schwab U.S. Mid-Cap ETF
$7,902,196$5,173,815 189.6%285,1753.2%ETF
Schwab International Small-Cap Equity ETF stock logo
SCHC
Schwab International Small-Cap Equity ETF
$6,496,909$179,443 2.8%189,2492.6%ETF
Schwab U.S. Large-Cap Value ETF stock logo
SCHV
Schwab U.S. Large-Cap Value ETF
$6,062,058$3,670,630 153.5%232,5302.5%ETF
iShares Core S&P 500 ETF stock logo
IVV
iShares Core S&P 500 ETF
$5,654,581$234,283 -4.0%9,6062.3%ETF
Schwab US Small-Cap ETF stock logo
SCHA
Schwab US Small-Cap ETF
$5,628,662$2,857,065 103.1%217,6592.3%ETF
iShares Russell 1000 Value ETF stock logo
IWD
iShares Russell 1000 Value ETF
$5,465,713$40,358 -0.7%29,5242.2%ETF
iShares Morningstar U.S. Equity ETF stock logo
ILCB
iShares Morningstar U.S. Equity ETF
$3,752,245$799,177 -17.6%46,2331.5%ETF
ILCG
iShares Morningstar Growth ETF
$3,198,477$54,836 -1.7%35,6971.3%ETF
Vanguard Small-Cap ETF stock logo
VB
Vanguard Small-Cap ETF
$3,115,777$52,142 1.7%12,9671.3%ETF
PALANTIR TECHNOLOGIES INC
$3,104,729$2,962,395 -48.8%41,0521.3%CL A
Schwab U.S. Large-Cap Growth ETF stock logo
SCHG
Schwab U.S. Large-Cap Growth ETF
$3,064,864$2,205,437 256.6%109,9701.2%ETF
Vanguard Mega Cap ETF stock logo
MGC
Vanguard Mega Cap ETF
$2,884,733$78,472 -2.6%13,5651.2%ETF
iShares Morningstar Mid-Cap ETF stock logo
IMCB
iShares Morningstar Mid-Cap ETF
$2,739,725$36,780 -1.3%35,9781.1%ETF
Apple Inc. stock logo
AAPL
Apple
$2,549,374$794,864 45.3%10,1801.0%Computer and Technology
iShares Russell 1000 ETF stock logo
IWB
iShares Russell 1000 ETF
$2,383,413$3,544 0.1%7,3981.0%ETF
SPDR S&P 500 ETF Trust stock logo
SPY
SPDR S&P 500 ETF Trust
$1,998,533$533,919 -21.1%3,4100.8%Finance
Microsoft Co. stock logo
MSFT
Microsoft
$1,898,424$476,292 33.5%4,5040.8%Computer and Technology
ISCB
iShares Morningstar Small-Cap ETF
$1,697,926$96,327 -5.4%28,9430.7%ETF
Vanguard FTSE Emerging Markets ETF stock logo
VWO
Vanguard FTSE Emerging Markets ETF
$1,663,988$553,973 -25.0%37,7840.7%ETF
iShares Russell 2000 ETF stock logo
IWM
iShares Russell 2000 ETF
$1,526,8280.0%6,9100.6%Finance
UnitedHealth Group Incorporated stock logo
UNH
UnitedHealth Group
$1,433,854$152,796 -9.6%2,8340.6%Medical
Vanguard Total World Stock ETF stock logo
VT
Vanguard Total World Stock ETF
$1,279,267$5,992 0.5%10,8890.5%ETF
NVIDIA Co. stock logo
NVDA
NVIDIA
$1,262,985$181,961 -12.6%9,4050.5%Computer and Technology
iShares Morningstar Value ETF stock logo
ILCV
iShares Morningstar Value ETF
$1,139,875$33,688 -2.9%14,0760.5%ETF
Vanguard S&P 500 ETF stock logo
VOO
Vanguard S&P 500 ETF
$1,071,155$143,324 -11.8%1,9880.4%ETF
Vanguard Small-Cap Value ETF stock logo
VBR
Vanguard Small-Cap Value ETF
$1,057,093$6,342 -0.6%5,3340.4%ETF
Invesco NASDAQ 100 ETF stock logo
QQQM
Invesco NASDAQ 100 ETF
$946,815$19,993 2.2%4,4990.4%ETF
Vanguard Short-Term Bond ETF stock logo
BSV
Vanguard Short-Term Bond ETF
$892,486$136,075 18.0%11,5500.4%ETF
SPDR Dow Jones Global Real Estate ETF stock logo
RWO
SPDR Dow Jones Global Real Estate ETF
$852,242$18,443 2.2%19,8700.3%ETF
Vanguard FTSE Developed Markets ETF stock logo
VEA
Vanguard FTSE Developed Markets ETF
$730,494$16,354 2.3%15,2760.3%ETF
The Procter & Gamble Company stock logo
PG
Procter & Gamble
$715,954$72,417 11.3%4,2710.3%Consumer Staples
Schwab U.S. Aggregate Bond ETF stock logo
SCHZ
Schwab U.S. Aggregate Bond ETF
$683,997$364,176 113.9%30,1320.3%ETF
XCEM
Columbia EM Core ex-China ETF
$648,366$46,650 7.8%21,9040.3%ETF
JPMorgan Chase & Co. stock logo
JPM
JPMorgan Chase & Co.
$606,799$49,867 9.0%2,5310.2%Finance
SPDR S&P International Small Cap ETF stock logo
GWX
SPDR S&P International Small Cap ETF
$587,476$12,394 -2.1%18,9600.2%ETF
iShares Micro-Cap ETF stock logo
IWC
iShares Micro-Cap ETF
$561,808$60,627 -9.7%4,3090.2%ETF
Berkshire Hathaway Inc. stock logo
BRK.B
Berkshire Hathaway
$543,030$21,757 4.2%1,1980.2%Finance
PVAL
Putnam Focused Large Cap Value ETF
$540,972$540,972 New Holding14,5740.2%ETF
iShares Russell Mid-Cap ETF stock logo
IWR
iShares Russell Mid-Cap ETF
$525,3880.0%5,9430.2%ETF
iShares MSCI Emerging Markets ETF stock logo
EEM
iShares MSCI Emerging Markets ETF
$524,151$301,761 -36.5%12,5340.2%Finance
iShares MSCI EAFE ETF stock logo
EFA
iShares MSCI EAFE ETF
$508,7800.0%6,7290.2%Finance
Vanguard Tax-Exempt Bond ETF stock logo
VTEB
Vanguard Tax-Exempt Bond ETF
$459,091$23,110 5.3%9,1580.2%ETF
Vanguard FTSE All-World ex-US ETF stock logo
VEU
Vanguard FTSE All-World ex-US ETF
$457,333$241,584 -34.6%7,9660.2%ETF
Invesco S&P MidCap Momentum ETF stock logo
XMMO
Invesco S&P MidCap Momentum ETF
$444,716$444,716 New Holding3,6000.2%ETF
SPDR S&P MidCap 400 ETF Trust stock logo
MDY
SPDR S&P MidCap 400 ETF Trust
$401,5540.0%7050.2%ETF
Broadcom Inc. stock logo
AVGO
Broadcom
$391,161$361,946 1,238.9%1,6870.2%Computer and Technology
Vanguard Total Bond Market ETF stock logo
BND
Vanguard Total Bond Market ETF
$388,598$121,023 45.2%5,4040.2%ETF
Amazon.com, Inc. stock logo
AMZN
Amazon.com
$385,656$180,982 -31.9%1,7580.2%Retail/Wholesale
PepsiCo, Inc. stock logo
PEP
PepsiCo
$385,453$27,065 7.6%2,5350.2%Consumer Staples
Dimensional International Value ETF stock logo
DFIV
Dimensional International Value ETF
$367,956$81,531 28.5%10,3710.1%ETF
International Business Machines Co. stock logo
IBM
International Business Machines
$367,147$17,368 5.0%1,6700.1%Computer and Technology
Fidelity Blue Chip Growth ETF stock logo
FBCG
Fidelity Blue Chip Growth ETF
$365,057$83,504 29.7%7,8910.1%ETF
Schwab Short-Term U.S. Treasury ETF stock logo
SCHO
Schwab Short-Term U.S. Treasury ETF
$345,528$345,528 New Holding14,3610.1%ETF
iShares MSCI ACWI ETF stock logo
ACWI
iShares MSCI ACWI ETF
$330,880$24,793 8.1%2,8160.1%Manufacturing
Vanguard Short-Term Inflation-Protected Securities ETF stock logo
VTIP
Vanguard Short-Term Inflation-Protected Securities ETF
$322,236$17,528 5.8%6,6550.1%Manufacturing
Ameren Co. stock logo
AEE
Ameren
$316,191$316,191 New Holding3,5470.1%Utilities
Vanguard Growth ETF stock logo
VUG
Vanguard Growth ETF
$314,979$17,248 -5.2%7670.1%ETF
iShares J.P. Morgan USD Emerging Markets Bond ETF stock logo
EMB
iShares J.P. Morgan USD Emerging Markets Bond ETF
$313,525$75,242 -19.4%3,5210.1%ETF
Invesco QQQ stock logo
QQQ
Invesco QQQ
$309,806$294,980 -48.8%6060.1%Finance
SPMO
Invesco S&P 500 Momentum ETF
$295,175$295,175 New Holding3,1070.1%ETF
iShares S&P 500 Growth ETF stock logo
IVW
iShares S&P 500 Growth ETF
$294,7420.0%2,9030.1%ETF
Vanguard FTSE All-World ex-US Small-Cap ETF stock logo
VSS
Vanguard FTSE All-World ex-US Small-Cap ETF
$293,069$163,134 -35.8%2,5600.1%ETF
iShares Core S&P Small-Cap ETF stock logo
IJR
iShares Core S&P Small-Cap ETF
$290,124$11,522 -3.8%2,5180.1%ETF
VanEck Semiconductor ETF stock logo
SMH
VanEck Semiconductor ETF
$281,081$17,189 6.5%1,1610.1%Manufacturing
iShares Morningstar Mid-Cap Growth ETF stock logo
IMCG
iShares Morningstar Mid-Cap Growth ETF
$278,404$4,532 -1.6%3,6860.1%ETF
Verizon Communications Inc. stock logo
VZ
Verizon Communications
$276,051$276,051 New Holding6,9030.1%Computer and Technology
Meta Platforms, Inc. stock logo
META
Meta Platforms
$269,969$269,969 New Holding4610.1%Computer and Technology
Alphabet Inc. stock logo
GOOGL
Alphabet
$268,924$47,312 21.3%1,4210.1%Computer and Technology
NextEra Energy, Inc. stock logo
NEE
NextEra Energy
$258,691$258,691 New Holding3,6080.1%Utilities
Vanguard FTSE Europe ETF stock logo
VGK
Vanguard FTSE Europe ETF
$257,9600.0%4,0640.1%ETF
iShares Core MSCI EAFE ETF stock logo
IEFA
iShares Core MSCI EAFE ETF
$256,944$14,267 -5.3%3,6560.1%ETF
Schwab U.S. REIT ETF stock logo
SCHH
Schwab U.S. REIT ETF
$250,620$3,938 1.6%11,9000.1%ETF
Consumer Staples Select Sector SPDR Fund stock logo
XLP
Consumer Staples Select Sector SPDR Fund
$235,8300.0%3,0000.1%ETF
Walmart Inc. stock logo
WMT
Walmart
$222,747$222,747 New Holding2,4650.1%Retail/Wholesale
SMB
VanEck Short Muni ETF
$218,411$39,803 22.3%12,7800.1%ETF
CrowdStrike Holdings, Inc. stock logo
CRWD
CrowdStrike
$210,603$1,368 0.7%6160.1%Computer and Technology
Vanguard Global ex-U.S. Real Estate ETF stock logo
VNQI
Vanguard Global ex-U.S. Real Estate ETF
$203,972$203,972 New Holding5,1560.1%ETF
Vanguard Russell 2000 ETF stock logo
VTWO
Vanguard Russell 2000 ETF
$201,886$23,226 -10.3%2,2600.1%ETF
U.S. Bancorp stock logo
USB
U.S. Bancorp
$201,311$201,311 New Holding4,2090.1%Finance
Invesco S&P MidCap Quality ETF stock logo
XMHQ
Invesco S&P MidCap Quality ETF
$0$288,573 -100.0%00.0%ETF
ASML Holding stock logo
ASML
ASML
$0$237,274 -100.0%00.0%Computer and Technology

Showing largest 100 holdings. View all holdings.
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