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Cannon Financial Strategists, Inc. Top Holdings and 13F Report (2025)

About Cannon Financial Strategists, Inc.

Investment Activity

  • Cannon Financial Strategists, Inc. has $583.29 million in total holdings as of December 31, 2024.
  • Cannon Financial Strategists, Inc. owns shares of 96 different stocks, but just 12 companies or ETFs make up 80% of its holdings.
  • Approximately 4.32% of the portfolio was purchased this quarter.
  • About 0.60% of the portfolio was sold this quarter.
  • This quarter, Cannon Financial Strategists, Inc. has purchased 98 new stocks and bought additional shares in 54 stocks.
  • Cannon Financial Strategists, Inc. sold shares of 15 stocks and completely divested from 5 stocks this quarter.

Largest New Holdings this Quarter

Rhythm Pharmaceuticals
$559,800 Holding
Tesla
$312,168 Holding
Medical Properties Trust
$79,000 Holding

Largest Purchases this Quarter

CAPITAL GRP FIXED INCM ETF T
249,825 shares (about $6.44M)
Dimensional International Core Equity 2 ETF
148,578 shares (about $3.84M)
Vanguard Intermediate-Term Bond ETF
27,666 shares (about $2.07M)
Avantis International Equity ETF
28,841 shares (about $1.77M)
Avantis U.S. Large Cap Value ETF
23,149 shares (about $1.55M)

Largest Sales this Quarter

Vanguard Total Stock Market ETF
632 shares (about $183.16K)
Vanguard S&P 500 ETF
46 shares (about $24.79K)
Merck & Co., Inc.
238 shares (about $23.68K)
iShares Core S&P 500 ETF
30 shares (about $17.66K)

Sector Allocation Over Time

Map of 500 Largest Holdings ofCannon Financial Strategists, Inc.

 
 
Selling
 
 
Neutral
 
 
Buying
Issuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSector
Dimensional International Core Equity 2 ETF stock logo
DFIC
Dimensional International Core Equity 2 ETF
$84,737,097$3,840,741 4.7%3,278,03114.5%ETF
SPDR S&P 600 Small CapValue ETF stock logo
SLYV
SPDR S&P 600 Small CapValue ETF
$80,527,426$304,764 0.4%922,95013.8%ETF
SPDR Portfolio S&P 500 Growth ETF stock logo
SPYG
SPDR Portfolio S&P 500 Growth ETF
$73,291,658$2,110 0.0%833,80712.6%ETF
Avantis U.S. Large Cap Value ETF stock logo
AVLV
Avantis U.S. Large Cap Value ETF
$66,514,973$1,545,658 2.4%996,18111.4%ETF
Vanguard Intermediate-Term Bond ETF stock logo
BIV
Vanguard Intermediate-Term Bond ETF
$32,042,588$2,067,481 6.9%428,7785.5%ETF
Vanguard Growth ETF stock logo
VUG
Vanguard Growth ETF
$27,264,035$618,536 2.3%66,4264.7%ETF
Avantis Emerging Markets Equity ETF stock logo
AVEM
Avantis Emerging Markets Equity ETF
$20,558,594$737,110 3.7%349,6953.5%ETF
Vanguard Total Stock Market ETF stock logo
VTI
Vanguard Total Stock Market ETF
$20,247,239$183,159 -0.9%69,8643.5%ETF
SPDR Portfolio TIPS ETF stock logo
SPIP
SPDR Portfolio TIPS ETF
$19,546,690$1,379,699 7.6%772,2913.4%ETF
Avantis International Equity ETF stock logo
AVDE
Avantis International Equity ETF
$18,093,840$1,769,972 10.8%294,8323.1%ETF
iShares J.P. Morgan USD Emerging Markets Bond ETF stock logo
EMB
iShares J.P. Morgan USD Emerging Markets Bond ETF
$14,031,779$181,730 1.3%157,5902.4%ETF
CAPITAL GRP FIXED INCM ETF T
$11,203,271$6,442,982 135.3%434,4041.9%CORE BOND ETF
Vanguard S&P Small-Cap 600 Value ETF stock logo
VIOV
Vanguard S&P Small-Cap 600 Value ETF
$10,451,165$340,280 3.4%111,9811.8%ETF
iShares Core U.S. REIT ETF stock logo
USRT
iShares Core U.S. REIT ETF
$10,326,646$118,804 1.2%180,1891.8%ETF
SPDR Portfolio S&P 1500 Composite Stock Market ETF stock logo
SPTM
SPDR Portfolio S&P 1500 Composite Stock Market ETF
$9,153,383$85,359 0.9%128,1451.6%ETF
Vanguard Small-Cap Value ETF stock logo
VBR
Vanguard Small-Cap Value ETF
$6,440,834$16,053 -0.2%32,5001.1%ETF
iShares National Muni Bond ETF stock logo
MUB
iShares National Muni Bond ETF
$5,952,629$11,507 -0.2%55,8671.0%ETF
iShares Core 1-5 Year USD Bond ETF stock logo
ISTB
iShares Core 1-5 Year USD Bond ETF
$3,996,008$161,701 4.2%83,6510.7%Manufacturing
The Coca-Cola Company stock logo
KO
Coca-Cola
$3,584,084$51,738 1.5%57,5660.6%Consumer Staples
First Trust TCW Opportunistic Fixed Income ETF stock logo
FIXD
First Trust TCW Opportunistic Fixed Income ETF
$3,057,107$40,435 -1.3%71,1450.5%Manufacturing
Vanguard Tax-Exempt Bond ETF stock logo
VTEB
Vanguard Tax-Exempt Bond ETF
$2,739,855$349,807 14.6%54,6550.5%ETF
iShares MSCI USA Value Factor ETF stock logo
VLUE
iShares MSCI USA Value Factor ETF
$2,652,923$1,244,297 88.3%25,1200.5%ETF
iShares Russell 1000 Growth ETF stock logo
IWF
iShares Russell 1000 Growth ETF
$2,632,959$11,245 -0.4%6,5560.5%ETF
Vanguard S&P 500 ETF stock logo
VOO
Vanguard S&P 500 ETF
$2,098,670$24,785 -1.2%3,8950.4%ETF
iShares TIPS Bond ETF stock logo
TIP
iShares TIPS Bond ETF
$1,995,788$66,061 3.4%18,7310.3%ETF
iShares Core S&P 500 ETF stock logo
IVV
iShares Core S&P 500 ETF
$1,868,270$17,659 -0.9%3,1740.3%ETF
Apple Inc. stock logo
AAPL
Apple
$1,850,166$147,753 8.7%7,3880.3%Computer and Technology
iShares MSCI EAFE Growth ETF stock logo
EFG
iShares MSCI EAFE Growth ETF
$1,842,4750.0%19,0280.3%ETF
Berkshire Hathaway Inc. stock logo
BRK.B
Berkshire Hathaway
$1,796,802$4,533 0.3%3,9640.3%Finance
SPDR S&P 500 ETF Trust stock logo
SPY
SPDR S&P 500 ETF Trust
$1,667,984$586 0.0%2,8460.3%Finance
Dimensional Emerging Core Equity Market ETF stock logo
DFAE
Dimensional Emerging Core Equity Market ETF
$1,568,551$376,009 31.5%61,8270.3%ETF
The Home Depot, Inc. stock logo
HD
Home Depot
$1,539,233$12,059 0.8%3,9570.3%Retail/Wholesale
iShares iBonds Dec 2027 Term Corporate ETF stock logo
IBDS
iShares iBonds Dec 2027 Term Corporate ETF
$1,532,652$22,427 1.5%63,9670.3%ETF
iShares Ultra Short-Term Bond Active ETF stock logo
ICSH
iShares Ultra Short-Term Bond Active ETF
$1,446,270$13,515 0.9%28,6790.2%ETF
iShares iBonds Dec 2025 Term Treasury ETF stock logo
IBTF
iShares iBonds Dec 2025 Term Treasury ETF
$1,429,475$20,475 1.5%61,2980.2%Manufacturing
Dimensional World ex U.S. Core Equity 2 ETF stock logo
DFAX
Dimensional World ex U.S. Core Equity 2 ETF
$1,424,602$254,019 21.7%57,3050.2%ETF
iShares iBonds Dec 2026 Term Treasury ETF stock logo
IBTG
iShares iBonds Dec 2026 Term Treasury ETF
$1,380,466$18,818 1.4%60,5200.2%Manufacturing
iShares iBonds Dec 2027 Term Treasury ETF stock logo
IBTH
iShares iBonds Dec 2027 Term Treasury ETF
$1,376,889$18,271 1.3%62,0220.2%Manufacturing
iShares Core 5-10 Year USD Bond ETF stock logo
IMTB
iShares Core 5-10 Year USD Bond ETF
$1,324,595$140,264 11.8%31,2110.2%ETF
Schwab 1-5 Year Corporate Bond ETF stock logo
SCHJ
Schwab 1-5 Year Corporate Bond ETF
$1,320,323$660,162 100.0%54,1560.2%ETF
The Procter & Gamble Company stock logo
PG
Procter & Gamble
$1,258,352$65,885 5.5%7,5060.2%Consumer Staples
Vanguard Total International Stock ETF stock logo
VXUS
Vanguard Total International Stock ETF
$1,223,210$16,265 -1.3%20,7570.2%ETF
Invesco FTSE RAFI US 1000 ETF stock logo
PRF
Invesco FTSE RAFI US 1000 ETF
$1,181,1550.0%29,2800.2%ETF
The Southern Company stock logo
SO
Southern
$1,128,690$30,211 2.8%13,7110.2%Utilities
Vanguard Value ETF stock logo
VTV
Vanguard Value ETF
$1,052,370$180,643 20.7%6,2160.2%ETF
Vanguard FTSE Developed Markets ETF stock logo
VEA
Vanguard FTSE Developed Markets ETF
$968,403$27,544 2.9%20,2510.2%ETF
iShares iBonds Dec 2025 Term Corporate ETF stock logo
IBDQ
iShares iBonds Dec 2025 Term Corporate ETF
$956,975$12,274 1.3%38,2030.2%ETF
Microsoft Co. stock logo
MSFT
Microsoft
$939,224$43,842 4.9%2,2280.2%Computer and Technology
iShares iBonds Dec 2026 Term Corporate ETF stock logo
IBDR
iShares iBonds Dec 2026 Term Corporate ETF
$932,744$13,070 1.4%38,7510.2%ETF
Duke Energy Co. stock logo
DUK
Duke Energy
$831,106$42,234 5.4%7,7140.1%Utilities
AbbVie Inc. stock logo
ABBV
AbbVie
$735,856$17,237 2.4%4,1410.1%Medical
Vanguard FTSE Emerging Markets ETF stock logo
VWO
Vanguard FTSE Emerging Markets ETF
$662,621$2,774 -0.4%15,0460.1%ETF
Vanguard High Dividend Yield ETF stock logo
VYM
Vanguard High Dividend Yield ETF
$657,137$128 0.0%5,1500.1%ETF
Walmart Inc. stock logo
WMT
Walmart
$620,4330.0%6,8670.1%Retail/Wholesale
SPDR Portfolio Developed World ex-US ETF stock logo
SPDW
SPDR Portfolio Developed World ex-US ETF
$609,088$648 0.1%17,8460.1%ETF
Exxon Mobil Co. stock logo
XOM
Exxon Mobil
$577,6510.0%5,3700.1%Oils/Energy
General Mills, Inc. stock logo
GIS
General Mills
$562,346$957 -0.2%8,8180.1%Consumer Staples
Rhythm Pharmaceuticals, Inc. stock logo
RYTM
Rhythm Pharmaceuticals
$559,800$559,800 New Holding10,0000.1%Medical
Amgen Inc. stock logo
AMGN
Amgen
$539,767$37,792 7.5%2,0710.1%Medical
Vanguard Dividend Appreciation ETF stock logo
VIG
Vanguard Dividend Appreciation ETF
$493,458$12,728 2.6%2,5200.1%ETF
Abbott Laboratories stock logo
ABT
Abbott Laboratories
$493,2730.0%4,3610.1%Medical
Schwab US Dividend Equity ETF stock logo
SCHD
Schwab US Dividend Equity ETF
$467,582$325,299 228.6%17,1150.1%ETF
iShares MSCI EAFE ETF stock logo
EFA
iShares MSCI EAFE ETF
$445,2670.0%5,8890.1%Finance
Public Service Enterprise Group Incorporated stock logo
PEG
Public Service Enterprise Group
$398,7930.0%4,7200.1%Utilities
Johnson & Johnson stock logo
JNJ
Johnson & Johnson
$390,619$25,742 7.1%2,7010.1%Medical
JPMorgan Chase & Co. stock logo
JPM
JPMorgan Chase & Co.
$369,633$23,252 6.7%1,5420.1%Finance
Merck & Co., Inc. stock logo
MRK
Merck & Co., Inc.
$365,887$23,676 -6.1%3,6780.1%Medical
United Parcel Service, Inc. stock logo
UPS
United Parcel Service
$342,866$17,276 5.3%2,7190.1%Transportation
Rockwell Automation, Inc. stock logo
ROK
Rockwell Automation
$325,1690.0%1,1380.1%Computer and Technology
Tesla, Inc. stock logo
TSLA
Tesla
$312,168$312,168 New Holding7730.1%Auto/Tires/Trucks
Vanguard Short-Term Corporate Bond ETF stock logo
VCSH
Vanguard Short-Term Corporate Bond ETF
$299,7920.0%3,8430.1%ETF
The Hershey Company stock logo
HSY
Hershey
$298,0560.0%1,7600.1%Consumer Staples
SPROTT PHYSICAL GOLD TR
$291,567$1,208 0.4%14,4770.0%UNIT
Dover Co. stock logo
DOV
Dover
$289,9100.0%1,5450.0%Industrial Products
Vanguard Real Estate ETF stock logo
VNQ
Vanguard Real Estate ETF
$287,857$36,973 14.7%3,2310.0%ETF
Dimensional International Small Cap ETF stock logo
DFIS
Dimensional International Small Cap ETF
$278,7560.0%11,3500.0%ETF
Alphabet Inc. stock logo
GOOG
Alphabet
$277,8520.0%1,4590.0%Computer and Technology
Schwab U.S. Large-Cap Growth ETF stock logo
SCHG
Schwab U.S. Large-Cap Growth ETF
$274,356$204,513 292.8%9,8440.0%ETF
Equifax Inc. stock logo
EFX
Equifax
$269,886$255 -0.1%1,0590.0%Business Services
Eli Lilly and Company stock logo
LLY
Eli Lilly and Company
$268,8640.0%3480.0%Medical
SPROTT PHYSICAL GOLD & SILVE
$261,3600.0%11,0000.0%TR UNIT
Texas Instruments Incorporated stock logo
TXN
Texas Instruments
$256,666$2,625 1.0%1,3690.0%Computer and Technology
iShares S&P Small-Cap 600 Value ETF stock logo
IJS
iShares S&P Small-Cap 600 Value ETF
$250,7800.0%2,3090.0%ETF
iShares Russell 3000 ETF stock logo
IWV
iShares Russell 3000 ETF
$241,6630.0%7230.0%ETF
Costco Wholesale Co. stock logo
COST
Costco Wholesale
$237,314$9,163 4.0%2590.0%Retail/Wholesale
Lowe's Companies, Inc. stock logo
LOW
Lowe's Companies
$233,786$247 -0.1%9470.0%Retail/Wholesale
EMHC
SPDR Bloomberg Emerging Markets USD Bond ETF
$231,9740.0%9,7550.0%ETF
iShares MSCI USA Quality Factor ETF stock logo
QUAL
iShares MSCI USA Quality Factor ETF
$231,8600.0%1,3020.0%ETF
Schwab U.S. Aggregate Bond ETF stock logo
SCHZ
Schwab U.S. Aggregate Bond ETF
$230,042$115,021 100.0%10,1340.0%ETF
Superior Group of Companies, Inc. stock logo
SGC
Superior Group of Companies
$228,2130.0%13,8060.0%Consumer Discretionary
Vanguard FTSE All-World ex-US ETF stock logo
VEU
Vanguard FTSE All-World ex-US ETF
$226,5400.0%3,9460.0%ETF
Vanguard Small-Cap Growth ETF stock logo
VBK
Vanguard Small-Cap Growth ETF
$221,527$2,801 1.3%7910.0%ETF
International Business Machines Co. stock logo
IBM
International Business Machines
$219,8300.0%1,0000.0%Computer and Technology
iShares Russell 2000 Value ETF stock logo
IWN
iShares Russell 2000 Value ETF
$203,8990.0%1,2420.0%ETF
BioTelemetry, Inc. stock logo
BEAT
BioTelemetry
$184,8990.0%80,3910.0%Medical
Medical Properties Trust, Inc. stock logo
MPW
Medical Properties Trust
$79,000$79,000 New Holding20,0000.0%Finance
iShares iBonds Dec 2024 Term Treasury ETF stock logo
IBTE
iShares iBonds Dec 2024 Term Treasury ETF
$0$1,499,707 -100.0%00.0%Manufacturing
iShares iBonds Dec 2024 Term Corporate ETF stock logo
IBDP
iShares iBonds Dec 2024 Term Corporate ETF
$0$996,334 -100.0%00.0%ETF
SPDR Bloomberg Barclays Investment Grade Floating Rate ETF stock logo
FLRN
SPDR Bloomberg Barclays Investment Grade Floating Rate ETF
$0$404,197 -100.0%00.0%ETF
iShares Russell 1000 Value ETF stock logo
IWD
iShares Russell 1000 Value ETF
$0$204,225 -100.0%00.0%ETF

Showing largest 100 holdings. View all holdings.
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