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Cannon Financial Strategists, Inc. Top Holdings and 13F Report (2024)

About Cannon Financial Strategists, Inc.

Investment Activity

  • Cannon Financial Strategists, Inc. has $572.08 million in total holdings as of September 30, 2024.
  • Cannon Financial Strategists, Inc. owns shares of 98 different stocks, but just 12 companies or ETFs make up 80% of its holdings.
  • Approximately 3.50% of the portfolio was purchased this quarter.
  • About 0.86% of the portfolio was sold this quarter.
  • This quarter, Cannon Financial Strategists, Inc. has purchased 92 new stocks and bought additional shares in 33 stocks.
  • Cannon Financial Strategists, Inc. sold shares of 31 stocks and completely divested from 3 stocks this quarter.

Largest New Holdings this Quarter

CAPITAL GRP FIXED INCM ETF T
$4,974,404 Holding

Largest Purchases this Quarter

CAPITAL GRP FIXED INCM ETF T
184,579 shares (about $4.97M)
Dimensional International Core Equity 2 ETF
60,693 shares (about $1.71M)
Vanguard Total International Stock ETF
21,033 shares (about $1.36M)
Dimensional World ex U.S. Core Equity 2 ETF
47,087 shares (about $1.27M)
iShares MSCI USA Value Factor ETF
10,489 shares (about $1.14M)

Largest Sales this Quarter

Vanguard Intermediate-Term Bond ETF
11,146 shares (about $873.51K)
Vanguard Tax-Exempt Bond ETF
8,400 shares (about $429.41K)
iShares Russell 1000 Value ETF
2,023 shares (about $383.97K)

Sector Allocation Over Time

Map of 500 Largest Holdings ofCannon Financial Strategists, Inc.

 
 
Selling
 
 
Neutral
 
 
Buying
Issuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSector
Dimensional International Core Equity 2 ETF stock logo
DFIC
Dimensional International Core Equity 2 ETF
$88,062,813$1,707,901 2.0%3,129,45315.4%ETF
SPDR S&P 600 Small CapValue ETF stock logo
SLYV
SPDR S&P 600 Small CapValue ETF
$79,827,277$783,464 1.0%919,45714.0%ETF
SPDR Portfolio S&P 500 Growth ETF stock logo
SPYG
SPDR Portfolio S&P 500 Growth ETF
$69,157,929$77,798 -0.1%833,83112.1%ETF
Avantis U.S. Large Cap Value ETF stock logo
AVLV
Avantis U.S. Large Cap Value ETF
$64,054,714$1,006,409 1.6%973,03211.2%ETF
Vanguard Intermediate-Term Bond ETF stock logo
BIV
Vanguard Intermediate-Term Bond ETF
$31,435,111$873,511 -2.7%401,1125.5%ETF
Vanguard Growth ETF stock logo
VUG
Vanguard Growth ETF
$24,924,509$180,064 -0.7%64,9194.4%ETF
Avantis Emerging Markets Equity ETF stock logo
AVEM
Avantis Emerging Markets Equity ETF
$21,780,316$327,974 1.5%337,1573.8%ETF
Vanguard Total Stock Market ETF stock logo
VTI
Vanguard Total Stock Market ETF
$19,961,630$988,794 5.2%70,4963.5%ETF
SPDR Portfolio TIPS ETF stock logo
SPIP
SPDR Portfolio TIPS ETF
$18,863,245$24,703 -0.1%717,7793.3%ETF
Avantis International Equity ETF stock logo
AVDE
Avantis International Equity ETF
$17,829,377$629,613 3.7%265,9913.1%ETF
iShares J.P. Morgan USD Emerging Markets Bond ETF stock logo
EMB
iShares J.P. Morgan USD Emerging Markets Bond ETF
$14,556,289$427,474 -2.9%155,5492.5%ETF
iShares Core U.S. REIT ETF stock logo
USRT
iShares Core U.S. REIT ETF
$10,966,591$136,008 1.3%178,1161.9%ETF
Vanguard S&P Small-Cap 600 Value ETF stock logo
VIOV
Vanguard S&P Small-Cap 600 Value ETF
$10,016,699$496,050 5.2%108,3351.8%ETF
SPDR Portfolio S&P 1500 Composite Stock Market ETF stock logo
SPTM
SPDR Portfolio S&P 1500 Composite Stock Market ETF
$8,894,103$5,325 0.1%126,9501.6%ETF
Vanguard Small-Cap Value ETF stock logo
VBR
Vanguard Small-Cap Value ETF
$6,541,687$16,866 -0.3%32,5811.1%ETF
iShares National Muni Bond ETF stock logo
MUB
iShares National Muni Bond ETF
$6,080,564$545,648 9.9%55,9751.1%ETF
CAPITAL GRP FIXED INCM ETF T
$4,974,404$4,974,404 New Holding184,5790.9%CORE BOND ETF
The Coca-Cola Company stock logo
KO
Coca-Cola
$4,077,006$72 0.0%56,7350.7%Consumer Staples
iShares Core 1-5 Year USD Bond ETF stock logo
ISTB
iShares Core 1-5 Year USD Bond ETF
$3,907,349$10,174 -0.3%80,2660.7%Manufacturing
First Trust TCW Opportunistic Fixed Income ETF stock logo
FIXD
First Trust TCW Opportunistic Fixed Income ETF
$3,261,151$203,353 -5.9%72,0860.6%Manufacturing
iShares Russell 1000 Growth ETF stock logo
IWF
iShares Russell 1000 Growth ETF
$2,471,314$116,359 -4.5%6,5840.4%ETF
Vanguard Tax-Exempt Bond ETF stock logo
VTEB
Vanguard Tax-Exempt Bond ETF
$2,437,248$429,408 -15.0%47,6770.4%ETF
Vanguard S&P 500 ETF stock logo
VOO
Vanguard S&P 500 ETF
$2,079,553$997,827 92.2%3,9410.4%ETF
iShares MSCI EAFE Growth ETF stock logo
EFG
iShares MSCI EAFE Growth ETF
$2,048,358$40,799 -2.0%19,0280.4%ETF
iShares TIPS Bond ETF stock logo
TIP
iShares TIPS Bond ETF
$2,000,722$80,201 -3.9%18,1110.3%ETF
iShares Core S&P 500 ETF stock logo
IVV
iShares Core S&P 500 ETF
$1,847,935$16,726 -0.9%3,2040.3%ETF
Berkshire Hathaway Inc. stock logo
BRK.B
Berkshire Hathaway
$1,819,868$24,854 -1.3%3,9540.3%Finance
SPDR S&P 500 ETF Trust stock logo
SPY
SPDR S&P 500 ETF Trust
$1,633,495$63,687 4.1%2,8470.3%Finance
The Home Depot, Inc. stock logo
HD
Home Depot
$1,590,815$11,346 -0.7%3,9260.3%Retail/Wholesale
Apple Inc. stock logo
AAPL
Apple
$1,583,960$960,675 154.1%6,7980.3%Computer and Technology
iShares iBonds Dec 2027 Term Corporate ETF stock logo
IBDS
iShares iBonds Dec 2027 Term Corporate ETF
$1,536,077$11,722 0.8%63,0310.3%ETF
iShares iBonds Dec 2024 Term Treasury ETF stock logo
IBTE
iShares iBonds Dec 2024 Term Treasury ETF
$1,499,707$18,312 1.2%62,4880.3%Manufacturing
iShares MSCI USA Value Factor ETF stock logo
VLUE
iShares MSCI USA Value Factor ETF
$1,454,376$1,143,721 368.2%13,3380.3%ETF
iShares Ultra Short-Term Bond Active ETF stock logo
ICSH
iShares Ultra Short-Term Bond Active ETF
$1,441,549$13,040 0.9%28,4110.3%ETF
iShares iBonds Dec 2025 Term Treasury ETF stock logo
IBTF
iShares iBonds Dec 2025 Term Treasury ETF
$1,415,044$15,504 1.1%60,4200.2%Manufacturing
iShares iBonds Dec 2027 Term Treasury ETF stock logo
IBTH
iShares iBonds Dec 2027 Term Treasury ETF
$1,385,548$12,543 0.9%61,1990.2%Manufacturing
iShares iBonds Dec 2026 Term Treasury ETF stock logo
IBTG
iShares iBonds Dec 2026 Term Treasury ETF
$1,377,169$14,119 1.0%59,6950.2%Manufacturing
Vanguard Total International Stock ETF stock logo
VXUS
Vanguard Total International Stock ETF
$1,361,708$1,361,708 New Holding21,0330.2%ETF
Schwab 1-5 Year Corporate Bond ETF stock logo
SCHJ
Schwab 1-5 Year Corporate Bond ETF
$1,343,3400.0%27,0780.2%ETF
Dimensional Emerging Core Equity Market ETF stock logo
DFAE
Dimensional Emerging Core Equity Market ETF
$1,288,434$384 0.0%47,0060.2%ETF
Dimensional World ex U.S. Core Equity 2 ETF stock logo
DFAX
Dimensional World ex U.S. Core Equity 2 ETF
$1,271,820$1,271,820 New Holding47,0870.2%ETF
iShares Core 5-10 Year USD Bond ETF stock logo
IMTB
iShares Core 5-10 Year USD Bond ETF
$1,242,654$9,129 0.7%27,9060.2%ETF
The Procter & Gamble Company stock logo
PG
Procter & Gamble
$1,231,9420.0%7,1130.2%Consumer Staples
The Southern Company stock logo
SO
Southern
$1,203,362$317,163 35.8%13,3440.2%Utilities
Invesco FTSE RAFI US 1000 ETF stock logo
PRF
Invesco FTSE RAFI US 1000 ETF
$1,189,6460.0%29,2800.2%ETF
Vanguard FTSE Developed Markets ETF stock logo
VEA
Vanguard FTSE Developed Markets ETF
$1,039,037$211 0.0%19,6750.2%ETF
iShares iBonds Dec 2024 Term Corporate ETF stock logo
IBDP
iShares iBonds Dec 2024 Term Corporate ETF
$996,334$11,168 1.1%39,5210.2%ETF
iShares iBonds Dec 2025 Term Corporate ETF stock logo
IBDQ
iShares iBonds Dec 2025 Term Corporate ETF
$946,596$9,111 1.0%37,7130.2%ETF
iShares iBonds Dec 2026 Term Corporate ETF stock logo
IBDR
iShares iBonds Dec 2026 Term Corporate ETF
$928,449$9,744 1.1%38,2080.2%ETF
Microsoft Co. stock logo
MSFT
Microsoft
$914,082$5,164 -0.6%2,1240.2%Computer and Technology
Vanguard Value ETF stock logo
VTV
Vanguard Value ETF
$898,945$122,385 -12.0%5,1490.2%ETF
Duke Energy Co. stock logo
DUK
Duke Energy
$844,227$203,966 31.9%7,3220.1%Utilities
AbbVie Inc. stock logo
ABBV
AbbVie
$798,609$12,441 -1.5%4,0440.1%Medical
Vanguard FTSE Emerging Markets ETF stock logo
VWO
Vanguard FTSE Emerging Markets ETF
$722,961$24,403 -3.3%15,1090.1%ETF
SPDR Portfolio Developed World ex-US ETF stock logo
SPDW
SPDR Portfolio Developed World ex-US ETF
$669,5700.0%17,8270.1%ETF
Vanguard High Dividend Yield ETF stock logo
VYM
Vanguard High Dividend Yield ETF
$660,092$128 0.0%5,1490.1%ETF
General Mills, Inc. stock logo
GIS
General Mills
$652,3420.0%8,8330.1%Consumer Staples
Exxon Mobil Co. stock logo
XOM
Exxon Mobil
$629,4710.0%5,3700.1%Oils/Energy
Amgen Inc. stock logo
AMGN
Amgen
$620,554$257,759 71.0%1,9260.1%Medical
Walmart Inc. stock logo
WMT
Walmart
$554,510$23,983 4.5%6,8670.1%Retail/Wholesale
Abbott Laboratories stock logo
ABT
Abbott Laboratories
$497,1980.0%4,3610.1%Medical
iShares MSCI EAFE ETF stock logo
EFA
iShares MSCI EAFE ETF
$492,4970.0%5,8890.1%Finance
Vanguard Dividend Appreciation ETF stock logo
VIG
Vanguard Dividend Appreciation ETF
$486,170$157,634 -24.5%2,4550.1%ETF
Merck & Co., Inc. stock logo
MRK
Merck & Co., Inc.
$444,701$19,192 -4.1%3,9160.1%Medical
Schwab US Dividend Equity ETF stock logo
SCHD
Schwab US Dividend Equity ETF
$440,2320.0%5,2080.1%ETF
Public Service Enterprise Group Incorporated stock logo
PEG
Public Service Enterprise Group
$421,071$421,071 New Holding4,7200.1%Utilities
Johnson & Johnson stock logo
JNJ
Johnson & Johnson
$408,877$22,364 -5.2%2,5230.1%Medical
SPDR Bloomberg Barclays Investment Grade Floating Rate ETF stock logo
FLRN
SPDR Bloomberg Barclays Investment Grade Floating Rate ETF
$404,1970.0%13,1020.1%ETF
United Parcel Service, Inc. stock logo
UPS
United Parcel Service
$352,030$22,223 6.7%2,5820.1%Transportation
The Hershey Company stock logo
HSY
Hershey
$337,5330.0%1,7600.1%Consumer Staples
Equifax Inc. stock logo
EFX
Equifax
$311,492$294 -0.1%1,0600.1%Business Services
Eli Lilly and Company stock logo
LLY
Eli Lilly and Company
$308,5460.0%3480.1%Medical
Rockwell Automation, Inc. stock logo
ROK
Rockwell Automation
$305,4510.0%1,1380.1%Computer and Technology
Vanguard Short-Term Corporate Bond ETF stock logo
VCSH
Vanguard Short-Term Corporate Bond ETF
$305,2110.0%3,8430.1%ETF
JPMorgan Chase & Co. stock logo
JPM
JPMorgan Chase & Co.
$304,693$45,968 -13.1%1,4450.1%Finance
Dimensional International Small Cap ETF stock logo
DFIS
Dimensional International Small Cap ETF
$304,520$304,520 New Holding11,3500.1%ETF
Dover Co. stock logo
DOV
Dover
$296,3070.0%1,5450.1%Industrial Products
SPROTT PHYSICAL GOLD TR
$293,8180.0%14,4170.1%UNIT
Texas Instruments Incorporated stock logo
TXN
Texas Instruments
$279,863$16,936 -5.7%1,3550.0%Computer and Technology
Vanguard Real Estate ETF stock logo
VNQ
Vanguard Real Estate ETF
$274,303$274,303 New Holding2,8160.0%ETF
SPROTT PHYSICAL GOLD & SILVE
$269,3900.0%11,0000.0%TR UNIT
Schwab U.S. Large-Cap Growth ETF stock logo
SCHG
Schwab U.S. Large-Cap Growth ETF
$261,119$8,648 3.4%2,5060.0%ETF
Lowe's Companies, Inc. stock logo
LOW
Lowe's Companies
$256,839$11,379 -4.2%9480.0%Retail/Wholesale
Vanguard FTSE All-World ex-US ETF stock logo
VEU
Vanguard FTSE All-World ex-US ETF
$248,5980.0%3,9460.0%ETF
iShares S&P Small-Cap 600 Value ETF stock logo
IJS
iShares S&P Small-Cap 600 Value ETF
$248,587$5,383 -2.1%2,3090.0%ETF
EMHC
SPDR Bloomberg Emerging Markets USD Bond ETF
$244,948$2,084 0.9%9,7550.0%ETF
Alphabet Inc. stock logo
GOOG
Alphabet
$243,9300.0%1,4590.0%Computer and Technology
Schwab U.S. Aggregate Bond ETF stock logo
SCHZ
Schwab U.S. Aggregate Bond ETF
$240,7840.0%5,0670.0%ETF
iShares Russell 3000 ETF stock logo
IWV
iShares Russell 3000 ETF
$236,2260.0%7230.0%ETF
iShares MSCI USA Quality Factor ETF stock logo
QUAL
iShares MSCI USA Quality Factor ETF
$233,4490.0%1,3020.0%ETF
International Business Machines Co. stock logo
IBM
International Business Machines
$221,080$221,080 New Holding1,0000.0%Computer and Technology
Costco Wholesale Co. stock logo
COST
Costco Wholesale
$220,7430.0%2490.0%Retail/Wholesale
Superior Group of Companies, Inc. stock logo
SGC
Superior Group of Companies
$213,8550.0%13,8060.0%Consumer Discretionary
Vanguard Small-Cap Growth ETF stock logo
VBK
Vanguard Small-Cap Growth ETF
$208,816$208,816 New Holding7810.0%ETF
iShares Russell 2000 Value ETF stock logo
IWN
iShares Russell 2000 Value ETF
$207,190$207,190 New Holding1,2420.0%ETF
iShares Russell 1000 Value ETF stock logo
IWD
iShares Russell 1000 Value ETF
$204,225$383,966 -65.3%1,0760.0%ETF
BioTelemetry, Inc. stock logo
BEAT
BioTelemetry
$186,5070.0%80,3910.0%Medical
Crown Crafts, Inc. stock logo
CRWS
Crown Crafts
$62,880$31,498 -33.4%13,1000.0%Consumer Discretionary
Vanguard Total Bond Market ETF stock logo
BND
Vanguard Total Bond Market ETF
$0$859,829 -100.0%00.0%ETF
The Walt Disney Company stock logo
DIS
Walt Disney
$0$399,444 -100.0%00.0%Consumer Discretionary

Showing largest 100 holdings. View all holdings.
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