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Creative Planning Top Holdings and 13F Report (2023)

About Creative Planning

Investment Activity

  • Creative Planning has $101.00 billion in total holdings as of September 30, 2023.
  • Creative Planning owns shares of 3,184 different stocks, but just 52 companies or ETFs make up 80% of its holdings.
  • Approximately 6.95% of the portfolio was purchased this quarter.
  • About 2.09% of the portfolio was sold this quarter.
  • This quarter, Creative Planning has purchased 2,845 new stocks and bought additional shares in 1,852 stocks.
  • Creative Planning sold shares of 774 stocks and completely divested from 150 stocks this quarter.

Largest New Holdings this Quarter

Genesis Energy
$41,519,920 Holding
GE VERNOVA INC
$13,422,448 Holding
TE CONNECTIVITY PLC
$6,344,508 Holding
SIRIUSXM HOLDINGS INC
$2,592,439 Holding
LABCORP HOLDINGS INC
$2,353,290 Holding

Largest Purchases this Quarter

Vanguard Total Bond Market ETF
15,939,355 shares (about $1.20B)
NVIDIA
7,034,787 shares (about $789.12M)
Vanguard FTSE Developed Markets ETF
11,907,256 shares (about $628.82M)
iShares Core S&P 500 ETF
766,547 shares (about $442.16M)
SPDR Portfolio S&P 400 Mid Cap ETF
7,044,560 shares (about $385.20M)

Largest Sales this Quarter

WisdomTree Emerging Markets SmallCap Dividend Fund
10,034,911 shares (about $538.87M)
Vanguard Total Stock Market ETF
580,708 shares (about $164.43M)
Vanguard Real Estate ETF
1,666,004 shares (about $162.29M)
Vanguard FTSE Emerging Markets ETF
1,607,911 shares (about $76.94M)
Schwab U.S. REIT ETF
2,776,516 shares (about $64.33M)

Sector Allocation Over Time

Map of 500 Largest Holdings ofCreative Planning

 
 
Selling
 
 
Neutral
 
 
Buying
Issuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSector
iShares Core S&P 500 ETF stock logo
IVV
iShares Core S&P 500 ETF
$12,325,761,378$442,159,638 3.7%21,368,47112.2%ETF
Vanguard FTSE Developed Markets ETF stock logo
VEA
Vanguard FTSE Developed Markets ETF
$7,663,720,797$628,822,188 8.9%145,118,7437.6%ETF
Vanguard Total Bond Market ETF stock logo
BND
Vanguard Total Bond Market ETF
$6,886,569,340$1,197,204,955 21.0%91,686,4516.8%ETF
iShares Core MSCI Emerging Markets ETF stock logo
IEMG
iShares Core MSCI Emerging Markets ETF
$4,038,041,683$60,676,801 -1.5%70,336,9054.0%ETF
SPDR Portfolio S&P 400 Mid Cap ETF stock logo
SPMD
SPDR Portfolio S&P 400 Mid Cap ETF
$4,005,316,515$385,196,542 10.6%73,250,1194.0%ETF
Vanguard Large-Cap ETF stock logo
VV
Vanguard Large-Cap ETF
$3,380,642,425$2,340,121 0.1%12,839,9963.3%ETF
Apple Inc. stock logo
AAPL
Apple
$2,206,869,891$86,238,302 4.1%9,615,5042.2%Computer and Technology
Vanguard Mid-Cap ETF stock logo
VO
Vanguard Mid-Cap ETF
$2,158,147,828$18,306,900 -0.8%8,180,0702.1%ETF
Vanguard Intermediate-Term Corporate Bond ETF stock logo
VCIT
Vanguard Intermediate-Term Corporate Bond ETF
$2,015,678,916$55,637,891 2.8%24,067,8072.0%ETF
SPDR Portfolio Developed World ex-US ETF stock logo
SPDW
SPDR Portfolio Developed World ex-US ETF
$2,004,071,246$10,030,608 0.5%53,357,0132.0%ETF
SPDR Portfolio S&P 500 ETF stock logo
SPLG
SPDR Portfolio S&P 500 ETF
$1,990,993,821$129,726,674 7.0%29,491,8362.0%ETF
Vanguard Total Stock Market ETF stock logo
VTI
Vanguard Total Stock Market ETF
$1,932,996,165$164,433,292 -7.8%6,826,5151.9%ETF
Schwab US Large-Cap ETF stock logo
SCHX
Schwab US Large-Cap ETF
$1,894,313,565$28,349,087 -1.5%27,919,1391.9%ETF
SPDR S&P 500 ETF Trust stock logo
SPY
SPDR S&P 500 ETF Trust
$1,698,032,616$31,632,465 -1.8%2,976,4521.7%Finance
Vanguard Real Estate ETF stock logo
VNQ
Vanguard Real Estate ETF
$1,573,913,492$162,293,216 -9.3%16,156,8441.6%ETF
iShares National Muni Bond ETF stock logo
MUB
iShares National Muni Bond ETF
$1,371,734,057$82,533,057 6.4%12,627,5801.4%ETF
Real Estate Select Sector SPDR Fund stock logo
XLRE
Real Estate Select Sector SPDR Fund
$1,302,010,094$210,101,232 19.2%29,147,3051.3%ETF
iShares Core U.S. Aggregate Bond ETF stock logo
AGG
iShares Core U.S. Aggregate Bond ETF
$1,279,184,228$885,910 -0.1%12,631,4241.3%Finance
Vanguard Tax-Exempt Bond ETF stock logo
VTEB
Vanguard Tax-Exempt Bond ETF
$1,276,128,287$8,128,642 0.6%24,963,3861.3%ETF
Berkshire Hathaway Inc. stock logo
BRK.B
Berkshire Hathaway
$1,240,917,052$9,283,721 0.8%2,709,0071.2%Finance
iShares Core MSCI International Developed Markets ETF stock logo
IDEV
iShares Core MSCI International Developed Markets ETF
$1,240,902,377$19,590,162 -1.6%17,519,4461.2%ETF
SPDR Portfolio Short Term Corporate Bond ETF stock logo
SPSB
SPDR Portfolio Short Term Corporate Bond ETF
$1,123,213,720$187,946,751 20.1%37,094,2441.1%ETF
Microsoft Co. stock logo
MSFT
Microsoft
$1,095,587,598$62,220,038 6.0%2,559,9441.1%Computer and Technology
Vanguard FTSE Emerging Markets ETF stock logo
VWO
Vanguard FTSE Emerging Markets ETF
$957,706,883$76,938,541 -7.4%20,014,7730.9%ETF
SPDR Portfolio Emerging Markets ETF stock logo
SPEM
SPDR Portfolio Emerging Markets ETF
$949,269,996$62,388,857 -6.2%22,995,8820.9%ETF
Schwab International Equity ETF stock logo
SCHF
Schwab International Equity ETF
$865,527,096$24,616,858 -2.8%21,048,8110.9%ETF
NVIDIA Co. stock logo
NVDA
NVIDIA
$852,447,199$789,115,795 1,246.0%7,599,3720.8%Computer and Technology
Schwab U.S. Mid-Cap ETF stock logo
SCHM
Schwab U.S. Mid-Cap ETF
$816,828,403$24,725,092 -2.9%9,830,6460.8%ETF
Dimensional U.S. Targeted Value ETF stock logo
DFAT
Dimensional U.S. Targeted Value ETF
$786,823,044$24,969,303 3.3%14,143,8620.8%ETF
Dimensional U.S. Small Cap ETF stock logo
DFAS
Dimensional U.S. Small Cap ETF
$727,154,249$31,468,190 4.5%11,211,1360.7%ETF
WisdomTree Emerging Markets SmallCap Dividend Fund stock logo
DGS
WisdomTree Emerging Markets SmallCap Dividend Fund
$703,161,622$538,874,737 -43.4%13,094,2570.7%Finance
Vanguard Intermediate-Term Treasury Index ETF stock logo
VGIT
Vanguard Intermediate-Term Treasury Index ETF
$698,331,937$103,452,099 17.4%11,557,9590.7%ETF
Vanguard S&P 500 ETF stock logo
VOO
Vanguard S&P 500 ETF
$661,948,283$16,254,874 2.5%1,254,4740.7%ETF
Schwab Emerging Markets Equity ETF stock logo
SCHE
Schwab Emerging Markets Equity ETF
$619,438,268$61,736,652 -9.1%21,228,1790.6%ETF
Schwab U.S. REIT ETF stock logo
SCHH
Schwab U.S. REIT ETF
$595,458,864$64,331,875 -9.8%25,699,5630.6%ETF
Avantis U.S. Small Cap Value ETF stock logo
AVUV
Avantis U.S. Small Cap Value ETF
$593,491,420$84,727,302 16.7%6,185,4240.6%ETF
Amazon.com, Inc. stock logo
AMZN
Amazon.com
$577,189,240$47,238,890 8.9%3,099,6670.6%Retail/Wholesale
Vanguard High Dividend Yield ETF stock logo
VYM
Vanguard High Dividend Yield ETF
$472,543,553$8,678,884 -1.8%3,685,9870.5%ETF
Avantis International Small Cap Value ETF stock logo
AVDV
Avantis International Small Cap Value ETF
$448,013,168$54,606,073 13.9%6,339,5100.4%ETF
Vanguard Small-Cap ETF stock logo
VB
Vanguard Small-Cap ETF
$446,035,831$13,466,172 3.1%1,880,3420.4%ETF
Meta Platforms, Inc. stock logo
META
Meta Platforms
$410,351,752$27,386,665 7.2%716,8470.4%Computer and Technology
iShares MSCI EAFE Small-Cap ETF stock logo
SCZ
iShares MSCI EAFE Small-Cap ETF
$327,217,501$15,990,265 -4.7%4,833,3460.3%ETF
iShares Core S&P Mid-Cap ETF stock logo
IJH
iShares Core S&P Mid-Cap ETF
$311,865,541$9,132,622 -2.8%5,004,2610.3%ETF
Alphabet Inc. stock logo
GOOGL
Alphabet
$311,061,182$34,105,689 12.3%1,946,8270.3%Computer and Technology
Invesco QQQ stock logo
QQQ
Invesco QQQ
$286,449,701$9,004,999 3.2%590,3950.3%Finance
iShares Core S&P Total U.S. Stock Market ETF stock logo
ITOT
iShares Core S&P Total U.S. Stock Market ETF
$270,072,206$2,751,957 -1.0%2,149,9140.3%ETF
iShares Short-Term National Muni Bond ETF stock logo
SUB
iShares Short-Term National Muni Bond ETF
$264,032,618$10,031,344 3.9%2,486,4170.3%ETF
Alphabet Inc. stock logo
GOOG
Alphabet
$256,177,027$16,001,018 6.7%1,544,2970.3%Computer and Technology
The Procter & Gamble Company stock logo
PG
Procter & Gamble
$241,344,335$8,255,578 3.5%1,393,4430.2%Consumer Staples
JPMorgan Chase & Co. stock logo
JPM
JPMorgan Chase & Co.
$240,193,853$15,118,666 6.7%1,139,1150.2%Finance
SPDR Portfolio Intermediate Term Corporate Bond ETF stock logo
SPIB
SPDR Portfolio Intermediate Term Corporate Bond ETF
$233,753,370$9,087,576 -3.7%6,934,2440.2%ETF
Dimensional U.S. Equity ETF stock logo
DFUS
Dimensional U.S. Equity ETF
$228,137,446$121,298,881 113.5%3,667,8050.2%ETF
Dimensional US Marketwide Value ETF stock logo
DFUV
Dimensional US Marketwide Value ETF
$228,089,935$54,099,275 31.1%5,471,0950.2%ETF
Tesla, Inc. stock logo
TSLA
Tesla
$221,677,199$32,792,491 17.4%896,4840.2%Auto/Tires/Trucks
iShares Core MSCI EAFE ETF stock logo
IEFA
iShares Core MSCI EAFE ETF
$221,607,140$16,044,115 -6.8%2,839,2970.2%ETF
Exxon Mobil Co. stock logo
XOM
Exxon Mobil
$211,140,451$15,145,413 7.7%1,801,2320.2%Oils/Energy
iShares 3-7 Year Treasury Bond ETF stock logo
IEI
iShares 3-7 Year Treasury Bond ETF
$209,742,652$12,648,354 -5.7%1,753,6270.2%ETF
iShares Russell 1000 ETF stock logo
IWB
iShares Russell 1000 ETF
$206,967,463$5,952,664 -2.8%658,3140.2%ETF
Eli Lilly and Company stock logo
LLY
Eli Lilly and Company
$202,373,398$7,844,287 4.0%228,5260.2%Medical
The Home Depot, Inc. stock logo
HD
Home Depot
$199,294,574$13,713,448 7.4%513,3270.2%Retail/Wholesale
Costco Wholesale Co. stock logo
COST
Costco Wholesale
$194,245,371$12,446,594 6.8%224,1690.2%Retail/Wholesale
Vanguard Dividend Appreciation ETF stock logo
VIG
Vanguard Dividend Appreciation ETF
$187,644,919$7,040,831 -3.6%947,4150.2%ETF
iShares MSCI EAFE ETF stock logo
EFA
iShares MSCI EAFE ETF
$170,432,690$4,764,467 -2.7%2,044,9560.2%Finance
SPDR S&P Emerging Markets SmallCap ETF stock logo
EWX
SPDR S&P Emerging Markets SmallCap ETF
$166,285,538$44,831,316 -21.2%2,665,6870.2%ETF
iShares Core S&P Small-Cap ETF stock logo
IJR
iShares Core S&P Small-Cap ETF
$165,617,274$12,113,784 -6.8%1,416,0160.2%ETF
iShares Russell 1000 Growth ETF stock logo
IWF
iShares Russell 1000 Growth ETF
$164,054,047$1,078,841 -0.7%437,0350.2%ETF
Johnson & Johnson stock logo
JNJ
Johnson & Johnson
$160,180,628$4,174,342 2.7%988,4030.2%Medical
Visa Inc. stock logo
V
Visa
$155,822,011$4,916,377 3.3%566,7290.2%Business Services
AbbVie Inc. stock logo
ABBV
AbbVie
$147,086,097$5,546,405 3.9%750,8110.1%Medical
WisdomTree International LargeCap Dividend Fund stock logo
DOL
WisdomTree International LargeCap Dividend Fund
$146,918,732$3,041,033 -2.0%2,722,4360.1%Finance
Walmart Inc. stock logo
WMT
Walmart
$142,973,151$12,715,390 9.8%1,800,7430.1%Retail/Wholesale
SPDR Portfolio S&P 600 Small Cap ETF stock logo
SPSM
SPDR Portfolio S&P 600 Small Cap ETF
$141,123,024$4,674,331 -3.2%3,100,9240.1%ETF
SPDR S&P MidCap 400 ETF Trust stock logo
MDY
SPDR S&P MidCap 400 ETF Trust
$141,098,037$9,952,726 -6.6%247,9810.1%ETF
Dimensional International Value ETF stock logo
DFIV
Dimensional International Value ETF
$135,692,685$36,796,707 37.2%3,563,3580.1%ETF
Broadcom Inc. stock logo
AVGO
Broadcom
$133,407,456$120,794,448 957.7%779,3220.1%Computer and Technology
The Coca-Cola Company stock logo
KO
Coca-Cola
$133,122,947$9,782,805 7.9%1,852,5320.1%Consumer Staples
Oracle Co. stock logo
ORCL
Oracle
$132,044,970$28,943,114 28.1%774,9120.1%Computer and Technology
Avantis U.S. Equity ETF stock logo
AVUS
Avantis U.S. Equity ETF
$125,478,702$2,471,046 -1.9%1,318,7460.1%ETF
Vanguard ESG US Stock ETF stock logo
ESGV
Vanguard ESG US Stock ETF
$125,118,339$7,697,446 6.6%1,230,8740.1%ETF
iShares Russell 2000 ETF stock logo
IWM
iShares Russell 2000 ETF
$123,492,530$2,475,973 -2.0%560,7100.1%Finance
UnitedHealth Group Incorporated stock logo
UNH
UnitedHealth Group
$123,025,053$9,006,596 7.9%212,2950.1%Medical
Schwab US Small-Cap ETF stock logo
SCHA
Schwab US Small-Cap ETF
$120,165,442$4,440,793 -3.6%2,333,3100.1%ETF
Schwab US Dividend Equity ETF stock logo
SCHD
Schwab US Dividend Equity ETF
$113,379,989$3,515,520 3.2%1,341,2980.1%ETF
WisdomTree U.S. LargeCap Dividend Fund stock logo
DLN
WisdomTree U.S. LargeCap Dividend Fund
$111,385,705$3,374,782 -2.9%1,417,8420.1%Finance
Alerian MLP ETF stock logo
AMLP
Alerian MLP ETF
$109,948,673$2,729,675 -2.4%2,332,8810.1%ETF
Vanguard Value ETF stock logo
VTV
Vanguard Value ETF
$108,155,883$639,450 -0.6%619,5560.1%ETF
SPDR Bloomberg Barclays 1-3 Month T-Bill ETF stock logo
BIL
SPDR Bloomberg Barclays 1-3 Month T-Bill ETF
$107,401,528$7,137,033 7.1%1,169,8240.1%ETF
Bank of America Co. stock logo
BAC
Bank of America
$105,811,011$6,806,787 6.9%2,666,6080.1%Finance
Vanguard Growth ETF stock logo
VUG
Vanguard Growth ETF
$104,153,575$1,749,567 1.7%271,2830.1%ETF
Mastercard Incorporated stock logo
MA
Mastercard
$101,522,609$7,556,643 8.0%205,5940.1%Business Services
McDonald's Co. stock logo
MCD
McDonald's
$100,310,851$2,827,073 -2.7%329,4170.1%Retail/Wholesale
iShares Russell 1000 Value ETF stock logo
IWD
iShares Russell 1000 Value ETF
$99,556,337$58,079 0.1%524,5330.1%ETF
WisdomTree Emerging Markets High Dividend Fund stock logo
DEM
WisdomTree Emerging Markets High Dividend Fund
$97,096,194$1,374,124 -1.4%2,206,2300.1%Finance
Merck & Co., Inc. stock logo
MRK
Merck & Co., Inc.
$95,671,173$1,809,807 1.9%842,4720.1%Medical
Global X MLP ETF stock logo
MLPA
Global X MLP ETF
$94,492,353$2,599,413 -2.7%1,969,4110.1%ETF
Abbott Laboratories stock logo
ABT
Abbott Laboratories
$91,399,730$2,706,636 3.1%808,8630.1%Medical
PepsiCo, Inc. stock logo
PEP
PepsiCo
$89,555,156$2,090,085 -2.3%526,6400.1%Consumer Staples
Caterpillar Inc. stock logo
CAT
Caterpillar
$89,142,142$9,506,957 11.9%227,9150.1%Industrial Products
Vanguard Extended Market ETF stock logo
VXF
Vanguard Extended Market ETF
$88,223,187$1,278,663 1.5%484,7690.1%ETF
Accenture plc stock logo
ACN
Accenture
$87,565,618$8,325,174 10.5%247,7240.1%Computer and Technology

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