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First Heartland Consultants, Inc. Top Holdings and 13F Report (2025)

About First Heartland Consultants, Inc.

Investment Activity

  • First Heartland Consultants, Inc. has $975.00 million in total holdings as of December 31, 2024.
  • First Heartland Consultants, Inc. owns shares of 448 different stocks, but just 102 companies or ETFs make up 80% of its holdings.
  • Approximately 18.56% of the portfolio was purchased this quarter.
  • About 9.75% of the portfolio was sold this quarter.
  • This quarter, First Heartland Consultants, Inc. has purchased 453 new stocks and bought additional shares in 208 stocks.
  • First Heartland Consultants, Inc. sold shares of 156 stocks and completely divested from 70 stocks this quarter.

Largest New Holdings this Quarter

FIRST TR EXCHANGE TRAD FD VI
$10,214,728 Holding
FIRST TR EXCHNG TRADED FD VI
$3,800,320 Holding

Largest Purchases this Quarter

Franklin U.S. Treasury Bond ETF
764,414 shares (about $15.38M)
First Trust TCW Unconstrained Plus Bond ETF
508,476 shares (about $12.53M)
FIRST TR EXCHANGE TRAD FD VI
461,474 shares (about $10.21M)
Vanguard Extended Market ETF
50,302 shares (about $9.56M)
Aptus Defined Risk ETF
201,526 shares (about $5.53M)

Largest Sales this Quarter

First Trust TCW Opportunistic Fixed Income ETF
351,441 shares (about $15.10M)
iShares S&P 500 Growth ETF
117,034 shares (about $11.88M)
Aptus Enhanced Yield ETF
288,723 shares (about $6.57M)
Vanguard Growth ETF
15,890 shares (about $6.52M)
iShares Russell 3000 ETF
18,119 shares (about $6.06M)

Sector Allocation Over Time

Map of 500 Largest Holdings ofFirst Heartland Consultants, Inc.

 
 
Selling
 
 
Neutral
 
 
Buying
Issuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSector
SPDR Portfolio S&P 500 ETF stock logo
SPLG
SPDR Portfolio S&P 500 ETF
$33,860,191$655,067 -1.9%491,1553.5%ETF
Aptus Collared Investment Opportunity ETF stock logo
ACIO
Aptus Collared Investment Opportunity ETF
$33,108,204$1,271,866 -3.7%822,7683.4%ETF
Invesco QQQ stock logo
QQQ
Invesco QQQ
$32,385,958$1,146,691 -3.4%63,3493.3%Finance
SPDR S&P 500 ETF Trust stock logo
SPY
SPDR S&P 500 ETF Trust
$31,027,722$1,214,946 4.1%52,9413.2%Finance
Vanguard Short-Term Bond ETF stock logo
BSV
Vanguard Short-Term Bond ETF
$23,063,561$4,599,499 -16.6%298,4802.4%ETF
First Trust NASDAQ Rising Dividend Achievers stock logo
RDVY
First Trust NASDAQ Rising Dividend Achievers
$22,762,390$2,685,843 13.4%384,8902.3%Manufacturing
Aptus Defined Risk ETF stock logo
DRSK
Aptus Defined Risk ETF
$20,936,353$5,527,857 35.9%763,2652.1%ETF
OSCV
Opus Small Cap Value Plus ETF
$20,478,153$643,774 3.2%553,6132.1%ETF
SPDR Portfolio S&P 500 Growth ETF stock logo
SPYG
SPDR Portfolio S&P 500 Growth ETF
$19,414,162$570,824 -2.9%220,8662.0%ETF
SPDR Portfolio Developed World ex-US ETF stock logo
SPDW
SPDR Portfolio Developed World ex-US ETF
$18,927,922$2,134,525 12.7%554,5831.9%ETF
SPDR Portfolio S&P 500 Value ETF stock logo
SPYV
SPDR Portfolio S&P 500 Value ETF
$16,871,886$1,143,182 7.3%329,9161.7%ETF
iShares S&P 500 Growth ETF stock logo
IVW
iShares S&P 500 Growth ETF
$16,694,807$11,882,481 -41.6%164,4321.7%ETF
Apple Inc. stock logo
AAPL
Apple
$16,594,678$818,628 -4.7%66,2671.7%Computer and Technology
Franklin U.S. Treasury Bond ETF stock logo
FLGV
Franklin U.S. Treasury Bond ETF
$15,380,011$15,380,011 New Holding764,4141.6%ETF
Vanguard Growth ETF stock logo
VUG
Vanguard Growth ETF
$14,927,192$6,521,848 -30.4%36,3691.5%ETF
First Trust TCW Unconstrained Plus Bond ETF stock logo
UCON
First Trust TCW Unconstrained Plus Bond ETF
$14,841,962$12,533,933 543.1%602,1081.5%ETF
SPDR Dow Jones Industrial Average ETF Trust stock logo
DIA
SPDR Dow Jones Industrial Average ETF Trust
$14,347,770$3,641,406 34.0%33,7201.5%Finance
iShares MSCI Emerging Markets ex China ETF stock logo
EMXC
iShares MSCI Emerging Markets ex China ETF
$12,579,152$1,459,054 13.1%226,8561.3%Manufacturing
Amazon.com, Inc. stock logo
AMZN
Amazon.com
$12,071,781$1,535,080 -11.3%55,0241.2%Retail/Wholesale
NVIDIA Co. stock logo
NVDA
NVIDIA
$11,732,719$855,423 -6.8%87,3691.2%Computer and Technology
First Trust SMID Cap Rising Dividend Archievers ETF stock logo
SDVY
First Trust SMID Cap Rising Dividend Archievers ETF
$10,903,270$597,117 -5.2%304,1361.1%ETF
FIRST TR EXCHANGE TRAD FD VI
$10,214,728$10,214,728 New Holding461,4741.0%FT VEST NASDAQ 1
Vanguard Value ETF stock logo
VTV
Vanguard Value ETF
$10,163,641$468,117 4.8%60,0331.0%ETF
Vanguard Extended Market ETF stock logo
VXF
Vanguard Extended Market ETF
$10,099,736$9,556,392 1,758.8%53,1621.0%ETF
Vanguard Dividend Appreciation ETF stock logo
VIG
Vanguard Dividend Appreciation ETF
$9,596,453$2,749,257 -22.3%49,0041.0%ETF
iShares Russell 3000 ETF stock logo
IWV
iShares Russell 3000 ETF
$9,210,167$6,056,215 -39.7%27,5550.9%ETF
iShares Core S&P 500 ETF stock logo
IVV
iShares Core S&P 500 ETF
$9,154,856$520,998 6.0%15,5510.9%ETF
ADME
Aptus Drawdown Managed Equity ETF
$9,103,279$571,921 -5.9%194,8720.9%ETF
PIMCO Enhanced Short Maturity Exchange-Traded Fund stock logo
MINT
PIMCO Enhanced Short Maturity Exchange-Traded Fund
$8,826,508$1,525,168 20.9%87,9660.9%ETF
Vanguard FTSE Developed Markets ETF stock logo
VEA
Vanguard FTSE Developed Markets ETF
$8,550,243$916,707 12.0%178,8010.9%ETF
First Trust NASDAQ Clean Edge Smart Grid Infrastructure Index Fund stock logo
GRID
First Trust NASDAQ Clean Edge Smart Grid Infrastructure Index Fund
$8,385,593$81,868 1.0%70,2660.9%ETF
PIMCO Multi Sector Bond Active ETF stock logo
PYLD
PIMCO Multi Sector Bond Active ETF
$8,138,517$4,182,736 105.7%313,9860.8%ETF
Vanguard S&P 500 ETF stock logo
VOO
Vanguard S&P 500 ETF
$7,759,463$3,839,051 97.9%14,4010.8%ETF
BNY Mellon Core Bond ETF stock logo
BKAG
BNY Mellon Core Bond ETF
$7,500,954$1,158,692 18.3%181,9740.8%ETF
iShares S&P 500 Value ETF stock logo
IVE
iShares S&P 500 Value ETF
$7,250,539$700,908 10.7%37,9850.7%ETF
Berkshire Hathaway Inc. stock logo
BRK.B
Berkshire Hathaway
$6,822,317$1,248,333 22.4%15,0510.7%Finance
Fidelity Blue Chip Growth ETF stock logo
FBCG
Fidelity Blue Chip Growth ETF
$6,811,739$4,510,767 196.0%147,2490.7%ETF
Vanguard Total International Bond ETF stock logo
BNDX
Vanguard Total International Bond ETF
$6,564,854$559,955 9.3%133,8400.7%ETF
iShares U.S. Technology ETF stock logo
IYW
iShares U.S. Technology ETF
$6,487,596$854,878 15.2%40,6690.7%Manufacturing
Vanguard Small-Cap Growth ETF stock logo
VBK
Vanguard Small-Cap Growth ETF
$6,485,720$2,952,714 -31.3%23,1580.7%ETF
Vanguard Total Stock Market ETF stock logo
VTI
Vanguard Total Stock Market ETF
$6,477,014$446,890 7.4%22,3490.7%ETF
Microsoft Co. stock logo
MSFT
Microsoft
$6,135,891$295,056 -4.6%14,5570.6%Computer and Technology
iShares Core S&P Total U.S. Stock Market ETF stock logo
ITOT
iShares Core S&P Total U.S. Stock Market ETF
$5,877,232$401,033 -6.4%45,6950.6%ETF
Pacer US Cash Cows 100 ETF stock logo
COWZ
Pacer US Cash Cows 100 ETF
$5,850,226$654,267 12.6%103,5800.6%ETF
EDIV
SPDR S&P Emerging Markets Dividend ETF
$5,623,194$865,896 18.2%159,4100.6%ETF
First Trust Managed Municipal ETF stock logo
FMB
First Trust Managed Municipal ETF
$5,393,644$333,605 6.6%105,7370.6%Manufacturing
iShares Core S&P U.S. Growth ETF stock logo
IUSG
iShares Core S&P U.S. Growth ETF
$5,270,618$45,567 0.9%37,8230.5%Manufacturing
Invesco NASDAQ 100 ETF stock logo
QQQM
Invesco NASDAQ 100 ETF
$5,262,950$228,760 4.5%25,0080.5%ETF
Vanguard Intermediate-Term Bond ETF stock logo
BIV
Vanguard Intermediate-Term Bond ETF
$5,171,363$314,761 6.5%69,2010.5%ETF
First Trust Low Duration Opportunities ETF stock logo
LMBS
First Trust Low Duration Opportunities ETF
$5,080,710$5,080,710 New Holding104,3910.5%Manufacturing
Vanguard Total Bond Market ETF stock logo
BND
Vanguard Total Bond Market ETF
$4,928,232$300,010 6.5%68,5330.5%ETF
First Trust Morningstar Dividend Leaders Index stock logo
FDL
First Trust Morningstar Dividend Leaders Index
$4,888,924$139,903 2.9%121,4340.5%ETF
Vanguard Small-Cap ETF stock logo
VB
Vanguard Small-Cap ETF
$4,713,176$185,740 4.1%19,6150.5%ETF
iShares Core Total USD Bond Market ETF stock logo
IUSB
iShares Core Total USD Bond Market ETF
$4,688,551$48,138 1.0%103,7290.5%Manufacturing
US Treasury 3 Month Bill ETF stock logo
TBIL
US Treasury 3 Month Bill ETF
$4,109,130$710,857 -14.7%82,4130.4%ETF
iShares MSCI USA Momentum Factor ETF stock logo
MTUM
iShares MSCI USA Momentum Factor ETF
$4,004,329$3,726,021 1,338.8%19,3520.4%ETF
SPDR SSgA Multi-Asset Real Return ETF stock logo
RLY
SPDR SSgA Multi-Asset Real Return ETF
$3,898,174$3,898,174 New Holding144,2700.4%ETF
FIRST TR EXCHNG TRADED FD VI
$3,800,320$3,800,320 New Holding164,5160.4%FT VEST U.S
iShares MSCI USA Quality Factor ETF stock logo
QUAL
iShares MSCI USA Quality Factor ETF
$3,799,491$1,788,090 88.9%21,3360.4%ETF
JUCY
Aptus Enhanced Yield ETF
$3,552,803$6,574,223 -64.9%156,0300.4%ETF
iShares S&P Mid-Cap 400 Value ETF stock logo
IJJ
iShares S&P Mid-Cap 400 Value ETF
$3,452,947$2,983,840 636.1%27,6320.4%ETF
iShares U.S. Financials ETF stock logo
IYF
iShares U.S. Financials ETF
$3,450,536$282,642 8.9%31,2040.4%ETF
Walmart Inc. stock logo
WMT
Walmart
$3,390,774$200,669 -5.6%37,5290.3%Retail/Wholesale
First Trust Dorsey Wright Focus 5 ETF stock logo
FV
First Trust Dorsey Wright Focus 5 ETF
$3,387,576$172,869 5.4%57,3580.3%Manufacturing
iShares Dow Jones U.S. ETF stock logo
IYY
iShares Dow Jones U.S. ETF
$3,381,294$15,883 -0.5%23,6310.3%ETF
iShares U.S. Equity Factor Rotation Active ETF stock logo
DYNF
iShares U.S. Equity Factor Rotation Active ETF
$3,353,620$1,535,513 84.5%65,4360.3%ETF
XDEC
FT Vest U.S. Equity Enhance & Moderate Buffer ETF - December
$3,298,663$2,195,665 199.1%88,4360.3%ETF
NJUL
Innovator Growth-100 Power Buffer ETF - July
$3,193,430$15,821 0.5%50,8670.3%ETF
iShares 1-3 Year Treasury Bond ETF stock logo
SHY
iShares 1-3 Year Treasury Bond ETF
$3,183,775$3,183,775 New Holding38,8360.3%Manufacturing
Vanguard Long-Term Bond ETF stock logo
BLV
Vanguard Long-Term Bond ETF
$3,114,657$196,668 6.7%45,5160.3%ETF
Vanguard Mortgage-Backed Securities ETF stock logo
VMBS
Vanguard Mortgage-Backed Securities ETF
$2,960,444$239,895 8.8%65,2940.3%ETF
Eli Lilly and Company stock logo
LLY
Eli Lilly and Company
$2,957,332$77,195 -2.5%3,8310.3%Medical
Vanguard FTSE Emerging Markets ETF stock logo
VWO
Vanguard FTSE Emerging Markets ETF
$2,939,021$229,361 8.5%66,7350.3%ETF
Invesco S&P 500 Equal Weight ETF stock logo
RSP
Invesco S&P 500 Equal Weight ETF
$2,927,864$2,056,987 236.2%16,7090.3%ETF
NAPR
Innovator Growth-100 Power Buffer ETF - April
$2,863,577$128,200 -4.3%56,8250.3%ETF
Tesla, Inc. stock logo
TSLA
Tesla
$2,819,167$170,822 6.5%6,9810.3%Auto/Tires/Trucks
FT Vest Laddered Buffer ETF stock logo
BUFR
FT Vest Laddered Buffer ETF
$2,784,470$880,948 46.3%91,3840.3%ETF
First Trust Value Line Dividend Index Fund stock logo
FVD
First Trust Value Line Dividend Index Fund
$2,778,242$760,555 37.7%63,6630.3%ETF
Vanguard Total International Stock ETF stock logo
VXUS
Vanguard Total International Stock ETF
$2,721,889$931,497 52.0%46,1890.3%ETF
Invesco National AMT-Free Municipal Bond ETF stock logo
PZA
Invesco National AMT-Free Municipal Bond ETF
$2,714,595$199,694 -6.9%114,9760.3%ETF
iShares MSCI USA Min Vol Factor ETF stock logo
USMV
iShares MSCI USA Min Vol Factor ETF
$2,691,077$34,540 -1.3%30,3080.3%ETF
Schwab US Dividend Equity ETF stock logo
SCHD
Schwab US Dividend Equity ETF
$2,644,813$1,841,608 229.3%96,8090.3%ETF
FT Vest Nasdaq-100 Buffer ETF - December stock logo
QDEC
FT Vest Nasdaq-100 Buffer ETF - December
$2,602,034$2,602,034 New Holding94,4820.3%ETF
Alphabet Inc. stock logo
GOOG
Alphabet
$2,569,449$471,155 -15.5%13,4920.3%Computer and Technology
JPMorgan Active Value ETF stock logo
JAVA
JPMorgan Active Value ETF
$2,526,511$2,526,511 New Holding39,9130.3%ETF
DNP Select Income Fund Inc. stock logo
DNP
DNP Select Income Fund
$2,509,952$62,260 2.5%284,5750.3%Finance
iShares Select Dividend ETF stock logo
DVY
iShares Select Dividend ETF
$2,472,062$2,140,423 645.4%18,8290.3%ETF
iShares MSCI EAFE ETF stock logo
EFA
iShares MSCI EAFE ETF
$2,439,596$963,899 -28.3%32,3660.3%Finance
First Trust Nasdaq Cybersecurity ETF stock logo
CIBR
First Trust Nasdaq Cybersecurity ETF
$2,342,327$18,908 -0.8%36,9160.2%Manufacturing
iShares S&P Small-Cap 600 Value ETF stock logo
IJS
iShares S&P Small-Cap 600 Value ETF
$2,319,013$1,400,944 -37.7%21,3520.2%ETF
First Trust Senior Loan ETF stock logo
FTSL
First Trust Senior Loan ETF
$2,308,163$69,221 -2.9%49,9170.2%Manufacturing
Meta Platforms, Inc. stock logo
META
Meta Platforms
$2,294,916$163,337 7.7%3,9200.2%Computer and Technology
ProShares S&P 500 Aristocrats ETF stock logo
NOBL
ProShares S&P 500 Aristocrats ETF
$2,286,154$188,049 9.0%22,9650.2%ETF
TPLC
Timothy Plan US Large/Mid Cap Core ETF
$2,256,887$519,305 29.9%52,6950.2%ETF
Invesco S&P MidCap Quality ETF stock logo
XMHQ
Invesco S&P MidCap Quality ETF
$2,255,889$1,137,053 -33.5%22,9090.2%ETF
Visa Inc. stock logo
V
Visa
$2,230,026$148,542 -6.2%7,0560.2%Business Services
iShares Russell 2000 ETF stock logo
IWM
iShares Russell 2000 ETF
$2,224,096$860,826 -27.9%10,0660.2%Finance
First Trust Enhanced Short Maturity ETF stock logo
FTSM
First Trust Enhanced Short Maturity ETF
$2,135,0440.0%35,7210.2%Manufacturing
FIRST TR EXCHNG TRADED FD VI
$2,107,812$2,107,812 New Holding105,2590.2%FT VEST US EQUIT
Technology Select Sector SPDR Fund stock logo
XLK
Technology Select Sector SPDR Fund
$2,087,727$142,995 -6.4%8,9790.2%ETF

Showing largest 100 holdings. View all holdings.
SEC Filings and Trading Data