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First Heartland Consultants, Inc. Top Holdings and 13F Report (2025)

About First Heartland Consultants, Inc.

Investment Activity

  • First Heartland Consultants, Inc. has $1.12 billion in total holdings as of June 30, 2025.
  • First Heartland Consultants, Inc. owns shares of 503 different stocks, but just 108 companies or ETFs make up 80% of its holdings.
  • Approximately 17.10% of the portfolio was purchased this quarter.
  • About 9.10% of the portfolio was sold this quarter.
  • This quarter, First Heartland Consultants, Inc. has purchased 439 new stocks and bought additional shares in 241 stocks.
  • First Heartland Consultants, Inc. sold shares of 149 stocks and completely divested from 22 stocks this quarter.

Largest New Holdings this Quarter

02072L607 - Freedom 100 Emerging Markets ETF
$14,632,153 Holding
46641Q167 - JPMorgan Active Value ETF
$2,785,257 Holding
78463X202 - SPDR EURO STOXX 50 ETF
$2,420,391 Holding

Largest Purchases this Quarter

Freedom 100 Emerging Markets ETF
362,182 shares (about $14.63M)
iShares S&P 500 Growth ETF
83,750 shares (about $9.22M)
Invesco QQQ
14,740 shares (about $8.13M)
Vanguard S&P 500 ETF
12,608 shares (about $7.16M)
Aptus Collared Investment Opportunity ETF
166,307 shares (about $6.89M)

Largest Sales this Quarter

SPDR S&P 500 ETF Trust
10,180 shares (about $6.29M)
iShares 10-20 Year Treasury Bond ETF
53,022 shares (about $5.39M)
iShares Russell 3000 ETF
15,299 shares (about $5.37M)
iShares 7-10 Year Treasury Bond ETF
46,340 shares (about $4.44M)

Sector Allocation Over Time

Map of 500 Largest Holdings ofFirst Heartland Consultants, Inc.

 
 
Selling
 
 
Neutral
 
 
Buying
Issuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSector
Aptus Collared Investment Opportunity ETF stock logo
ACIO
Aptus Collared Investment Opportunity ETF
$41,642,815$6,885,110 19.8%1,005,8653.7%ETF
SPDR Portfolio S&P 500 ETF stock logo
SPLG
SPDR Portfolio S&P 500 ETF
$41,469,850$5,108,070 14.0%570,5033.7%ETF
Invesco QQQ stock logo
QQQ
Invesco QQQ
$31,086,794$8,131,232 35.4%56,3532.8%Finance
iShares S&P 500 Growth ETF stock logo
IVW
iShares S&P 500 Growth ETF
$28,416,682$9,220,869 48.0%258,0992.5%ETF
First Trust TCW Unconstrained Plus Bond ETF stock logo
UCON
First Trust TCW Unconstrained Plus Bond ETF
$25,914,920$2,735,013 11.8%1,041,1782.3%ETF
SPDR S&P 500 ETF Trust stock logo
SPY
SPDR S&P 500 ETF Trust
$25,691,042$6,289,767 -19.7%41,5812.3%Finance
Aptus Defined Risk ETF stock logo
DRSK
Aptus Defined Risk ETF
$24,931,353$2,409,131 10.7%867,4792.2%ETF
First Trust Rising Dividend Achievers ETF stock logo
RDVY
First Trust Rising Dividend Achievers ETF
$22,866,866$4,819,502 26.7%364,4702.0%Manufacturing
OSCV
Opus Small Cap Value Plus ETF
$22,478,992$2,017,503 9.9%622,5142.0%ETF
SPDR Portfolio Developed World ex-US ETF stock logo
SPDW
SPDR Portfolio Developed World ex-US ETF
$22,234,180$407,896 -1.8%549,1282.0%ETF
Vanguard Short-Term Bond ETF stock logo
BSV
Vanguard Short-Term Bond ETF
$21,727,959$5,334,002 32.5%278,2311.9%ETF
SPDR Portfolio S&P 500 Growth ETF stock logo
SPYG
SPDR Portfolio S&P 500 Growth ETF
$20,221,598$688,021 3.5%212,1441.8%ETF
PIMCO Multi Sector Bond Active ETF stock logo
PYLD
PIMCO Multi Sector Bond Active ETF
$18,974,330$1,241,701 7.0%714,9331.7%ETF
SPDR Portfolio S&P 500 Value ETF stock logo
SPYV
SPDR Portfolio S&P 500 Value ETF
$18,338,871$796,195 4.5%350,3801.6%ETF
PIMCO Enhanced Short Maturity Exchange-Traded Fund stock logo
MINT
PIMCO Enhanced Short Maturity Exchange-Traded Fund
$15,624,748$865,104 5.9%155,4161.4%ETF
Freedom 100 Emerging Markets ETF stock logo
FRDM
Freedom 100 Emerging Markets ETF
$14,632,153$14,632,153 New Holding362,1821.3%ETF
Vanguard Growth ETF stock logo
VUG
Vanguard Growth ETF
$13,891,949$591,399 4.4%31,6881.2%ETF
NVIDIA Corporation stock logo
NVDA
NVIDIA
$12,892,674$104,748 -0.8%81,6041.1%Computer and Technology
Vanguard S&P 500 ETF stock logo
VOO
Vanguard S&P 500 ETF
$12,414,509$7,161,845 136.3%21,8551.1%ETF
FIRST TR EXCHANGE TRAD FD VI
$11,989,645$1,051,632 9.6%526,5661.1%FT VEST NASDAQ 1
Capital Group Dividend Value ETF stock logo
CGDV
Capital Group Dividend Value ETF
$11,819,436$2,336,426 24.6%299,3021.1%ETF
Apple Inc. stock logo
AAPL
Apple
$11,794,548$617,148 -5.0%57,4871.0%Computer and Technology
Amazon.com, Inc. stock logo
AMZN
Amazon.com
$11,240,469$364,408 -3.1%51,2351.0%Retail/Wholesale
Vanguard Value ETF stock logo
VTV
Vanguard Value ETF
$11,205,889$1,854,717 19.8%63,4031.0%ETF
First Trust NASDAQ Clean Edge Smart Grid Infrastructure Index Fund stock logo
GRID
First Trust NASDAQ Clean Edge Smart Grid Infrastructure Index Fund
$10,766,368$684,810 6.8%77,4451.0%ETF
Vanguard FTSE Developed Markets ETF stock logo
VEA
Vanguard FTSE Developed Markets ETF
$10,648,182$1,256,902 13.4%186,7770.9%ETF
First Trust SMID Cap Rising Dividend Achievers ETF stock logo
SDVY
First Trust SMID Cap Rising Dividend Achievers ETF
$10,337,732$255,427 2.5%293,0200.9%ETF
SPDR Dow Jones Industrial Average ETF Trust stock logo
DIA
SPDR Dow Jones Industrial Average ETF Trust
$10,089,483$1,795,194 -15.1%22,8970.9%Finance
Franklin U.S. Treasury Bond ETF stock logo
FLGV
Franklin U.S. Treasury Bond ETF
$9,703,977$95,722 -1.0%472,2130.9%ETF
Vanguard Total Stock Market ETF stock logo
VTI
Vanguard Total Stock Market ETF
$9,448,350$2,757,580 41.2%31,0870.8%ETF
Fidelity Blue Chip Growth ETF stock logo
FBCG
Fidelity Blue Chip Growth ETF
$9,240,661$995,818 12.1%191,5560.8%ETF
CAPITAL GROUP INTERNATIONAL
$9,240,387$16,680 -0.2%317,4300.8%SHS
SPDR SSgA Multi-Asset Real Return ETF stock logo
RLY
SPDR SSgA Multi-Asset Real Return ETF
$9,053,130$1,440,566 18.9%311,2110.8%ETF
PTRB
PGIM Total Return Bond ETF
$8,489,566$939,000 12.4%202,9540.8%ETF
Berkshire Hathaway Inc. stock logo
BRK.B
Berkshire Hathaway
$8,454,827$95,697 1.1%17,4050.8%Finance
Vanguard Dividend Appreciation ETF stock logo
VIG
Vanguard Dividend Appreciation ETF
$8,335,397$443,725 -5.1%40,7260.7%ETF
BNY Mellon Core Bond ETF stock logo
BKAG
BNY Mellon Core Bond ETF
$7,852,264$72,971 0.9%186,1610.7%ETF
Vanguard Total International Bond ETF stock logo
BNDX
Vanguard Total International Bond ETF
$7,301,622$1,129,073 18.3%147,4780.6%ETF
FT Vest Nasdaq-100 Buffer ETF - December stock logo
QDEC
FT Vest Nasdaq-100 Buffer ETF - December
$7,218,009$137,405 1.9%245,5290.6%ETF
Pacer US Cash Cows 100 ETF stock logo
COWZ
Pacer US Cash Cows 100 ETF
$6,970,426$2,508,813 56.2%126,5050.6%ETF
Microsoft Corporation stock logo
MSFT
Microsoft
$6,923,490$126,840 -1.8%13,9190.6%Computer and Technology
Vanguard Total International Stock ETF stock logo
VXUS
Vanguard Total International Stock ETF
$6,719,387$2,873,233 74.7%97,2560.6%ETF
iShares U.S. Technology ETF stock logo
IYW
iShares U.S. Technology ETF
$6,614,429$174,483 2.7%38,1740.6%Manufacturing
First Trust Managed Municipal ETF stock logo
FMB
First Trust Managed Municipal ETF
$6,444,068$5,829 0.1%129,3470.6%Manufacturing
iShares 1-3 Year Treasury Bond ETF stock logo
SHY
iShares 1-3 Year Treasury Bond ETF
$6,211,600$1,354,264 27.9%74,9650.6%Manufacturing
iShares Core S&P Total U.S. Stock Market ETF stock logo
ITOT
iShares Core S&P Total U.S. Stock Market ETF
$6,172,269$59,147 -0.9%45,7070.5%ETF
EDIV
SPDR S&P Emerging Markets Dividend ETF
$6,035,670$192,888 3.3%158,3330.5%ETF
Vanguard Total Bond Market ETF stock logo
BND
Vanguard Total Bond Market ETF
$5,742,943$3,098,879 117.2%77,9970.5%ETF
iShares MSCI USA Equal Weighted ETF stock logo
EUSA
iShares MSCI USA Equal Weighted ETF
$5,697,417$147,292 2.7%57,4800.5%ETF
iShares Core S&P 500 ETF stock logo
IVV
iShares Core S&P 500 ETF
$5,616,750$1,447,341 -20.5%9,0460.5%ETF
First Trust Low Duration Opportunities ETF stock logo
LMBS
First Trust Low Duration Opportunities ETF
$5,612,635$873,133 -13.5%113,9390.5%Manufacturing
Vanguard Intermediate-Term Bond ETF stock logo
BIV
Vanguard Intermediate-Term Bond ETF
$5,612,385$32,792 0.6%72,5680.5%ETF
FT Vest Laddered Buffer ETF stock logo
BUFR
FT Vest Laddered Buffer ETF
$5,608,534$2,227,431 65.9%176,3690.5%ETF
iShares Core S&P U.S. Growth ETF stock logo
IUSG
iShares Core S&P U.S. Growth ETF
$5,547,756$104,377 -1.8%36,8870.5%Manufacturing
Invesco NASDAQ 100 ETF stock logo
QQQM
Invesco NASDAQ 100 ETF
$5,457,042$524,152 -8.8%24,0290.5%ETF
iShares S&P 500 Value ETF stock logo
IVE
iShares S&P 500 Value ETF
$5,318,160$708,984 -11.8%27,2140.5%ETF
iShares U.S. Equity Factor Rotation Active ETF stock logo
DYNF
iShares U.S. Equity Factor Rotation Active ETF
$5,031,559$3,029,827 151.4%92,3900.4%ETF
FIRST TR EXCHNG TRADED FD VI
$5,011,568$212,543 -4.1%216,9510.4%FT VEST U.S
Vanguard Small-Cap Growth ETF stock logo
VBK
Vanguard Small-Cap Growth ETF
$4,939,115$22,155 0.5%17,8350.4%ETF
US Treasury 3 Month Bill ETF stock logo
TBIL
US Treasury 3 Month Bill ETF
$4,901,245$129,137 -2.6%98,0350.4%ETF
Vanguard Small-Cap ETF stock logo
VB
Vanguard Small-Cap ETF
$4,817,072$763,783 18.8%20,3270.4%ETF
iShares Core Total USD Bond Market ETF stock logo
IUSB
iShares Core Total USD Bond Market ETF
$4,687,167$731,359 18.5%101,3880.4%Manufacturing
Hartford Total Return Bond ETF stock logo
HTRB
Hartford Total Return Bond ETF
$4,409,712$4,200,090 2,003.7%130,1950.4%ETF
INNOVATOR ETFS TRUST
$4,177,460$390,154 10.3%168,1030.4%US SMALL CAP PWR
TIDAL ETF TR
$4,089,091$1,570,159 62.3%180,2950.4%FUNDSTRAT GRANNY
XDEC
FT Vest U.S. Equity Enhance & Moderate Buffer ETF - December
$4,034,227$371,779 -8.4%103,8780.4%ETF
Walmart Inc. stock logo
WMT
Walmart
$4,033,458$94,163 2.4%41,2500.4%Retail/Wholesale
iShares 10-20 Year Treasury Bond ETF stock logo
TLH
iShares 10-20 Year Treasury Bond ETF
$3,972,624$5,386,984 -57.6%39,1010.4%ETF
iShares U.S. Financials ETF stock logo
IYF
iShares U.S. Financials ETF
$3,896,481$155,714 4.2%32,2050.3%ETF
iShares Russell 3000 ETF stock logo
IWV
iShares Russell 3000 ETF
$3,833,425$5,370,165 -58.3%10,9210.3%ETF
Schwab US Dividend Equity ETF stock logo
SCHD
Schwab US Dividend Equity ETF
$3,725,322$642,652 -14.7%140,5780.3%ETF
WisdomTree International LargeCap Dividend Fund stock logo
DOL
WisdomTree International LargeCap Dividend Fund
$3,692,559$3,692,559 New Holding61,9900.3%Finance
iShares Dow Jones U.S. ETF stock logo
IYY
iShares Dow Jones U.S. ETF
$3,674,440$7,846 -0.2%24,3540.3%ETF
Vanguard FTSE Emerging Markets ETF stock logo
VWO
Vanguard FTSE Emerging Markets ETF
$3,577,981$215,002 6.4%72,3410.3%ETF
iShares MSCI USA Quality Factor ETF stock logo
QUAL
iShares MSCI USA Quality Factor ETF
$3,413,372$1,161,069 51.6%18,6710.3%ETF
Vanguard Long-Term Bond ETF stock logo
BLV
Vanguard Long-Term Bond ETF
$3,403,300$91,654 2.8%48,9400.3%ETF
iShares MSCI EAFE ETF stock logo
EFA
iShares MSCI EAFE ETF
$3,398,465$824,542 32.0%38,0180.3%Finance
Vanguard Mortgage-Backed Securities ETF stock logo
VMBS
Vanguard Mortgage-Backed Securities ETF
$3,358,684$115,480 3.6%72,4790.3%ETF
iShares Short Treasury Bond ETF stock logo
SHV
iShares Short Treasury Bond ETF
$3,332,426$791,810 31.2%30,1800.3%ETF
Invesco S&P 500 Momentum ETF stock logo
SPMO
Invesco S&P 500 Momentum ETF
$3,278,794$2,289,521 231.4%29,1530.3%ETF
Meta Platforms, Inc. stock logo
META
Meta Platforms
$3,114,507$108,491 -3.4%4,2200.3%Computer and Technology
First Trust Enhanced Short Maturity ETF stock logo
FTSM
First Trust Enhanced Short Maturity ETF
$2,976,976$843,149 39.5%49,7240.3%Manufacturing
Eli Lilly and Company stock logo
LLY
Eli Lilly and Company
$2,972,997$24,164 0.8%3,8140.3%Medical
iShares MSCI USA Min Vol Factor ETF stock logo
USMV
iShares MSCI USA Min Vol Factor ETF
$2,895,893$17,366 0.6%30,8500.3%ETF
DNP Select Income Fund Inc. stock logo
DNP
DNP Select Income Fund
$2,880,668$88,776 3.2%294,2460.3%Finance
NOCT
Innovator Growth-100 Power Buffer ETF - October
$2,856,360$235,269 -7.6%52,4120.3%ETF
FIRST TR EXCHNG TRADED FD VI
$2,793,611$103,725 -3.6%134,2340.2%FT VEST US EQUIT
JPMorgan Active Value ETF stock logo
JAVA
JPMorgan Active Value ETF
$2,785,257$2,785,257 New Holding42,5230.2%ETF
FIDELITY WISE ORIGIN BITCOIN
$2,768,663$351,992 14.6%29,4570.2%SHS
FIDELITY COVINGTON TRUST
$2,734,317$943,582 52.7%79,4520.2%ENHANCED MID
iShares MSCI EAFE Value ETF stock logo
EFV
iShares MSCI EAFE Value ETF
$2,697,265$1,606,619 147.3%45,4900.2%ETF
JPMorgan Chase & Co. stock logo
JPM
JPMorgan Chase & Co.
$2,696,901$236,845 9.6%9,3030.2%Finance
iShares MSCI USA Momentum Factor ETF stock logo
MTUM
iShares MSCI USA Momentum Factor ETF
$2,676,204$3,642,771 -57.6%11,1360.2%ETF
First Trust NASDAQ-100 Technology Sector Index Fund stock logo
QTEC
First Trust NASDAQ-100 Technology Sector Index Fund
$2,672,090$2,190,667 455.0%12,5550.2%Manufacturing
First Trust Nasdaq Cybersecurity ETF stock logo
CIBR
First Trust Nasdaq Cybersecurity ETF
$2,650,954$16,325 -0.6%35,0750.2%Manufacturing
First Trust Dorsey Wright Focus 5 ETF stock logo
FV
First Trust Dorsey Wright Focus 5 ETF
$2,554,696$986,797 -27.9%43,1100.2%Manufacturing
iShares S&P 100 ETF stock logo
OEF
iShares S&P 100 ETF
$2,528,540$2,055,580 434.6%8,3080.2%ETF
First Trust RBA American Industrial Renaissance ETF stock logo
AIRR
First Trust RBA American Industrial Renaissance ETF
$2,491,965$767,109 44.5%30,6140.2%Manufacturing
Visa Inc. stock logo
V
Visa
$2,432,496$17,398 -0.7%6,8510.2%Business Services
SPDR EURO STOXX 50 ETF stock logo
FEZ
SPDR EURO STOXX 50 ETF
$2,420,391$2,420,391 New Holding40,5220.2%ETF

Showing largest 100 holdings. View all holdings.
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