Fluent Financial, LLC Top Holdings and 13F Report (2025) About Fluent Financial, LLCInvestment ActivityFluent Financial, LLC has $229.51 million in total holdings as of March 31, 2025.Fluent Financial, LLC owns shares of 59 different stocks, but just 21 companies or ETFs make up 80% of its holdings.Approximately 35.24% of the portfolio was purchased this quarter.About 34.34% of the portfolio was sold this quarter.This quarter, Fluent Financial, LLC has purchased 62 new stocks and bought additional shares in 17 stocks.Fluent Financial, LLC sold shares of 24 stocks and completely divested from 18 stocks this quarter.Largest Holdings JPMorgan Ultra-Short Income ETF $36,832,717SPDR S&P 500 ETF Trust $23,637,923SIMPLIFY EXCHANGE TRADED FUN $20,805,990iShares MSCI Emerging Markets ETF $12,544,391Invesco QQQ $10,315,302 Largest New Holdings this Quarter 82889N376 - SIMPLIFY EXCHANGE TRADED FUN $20,805,990 Holding46137V357 - Invesco S&P 500 Equal Weight ETF $5,527,250 Holding81369Y852 - Communication Services Select Sector SPDR Fund $3,898,798 Holding81369Y803 - Technology Select Sector SPDR Fund $2,812,051 Holding717081103 - Pfizer $2,268,259 Holding Largest Purchases this Quarter SIMPLIFY EXCHANGE TRADED FUN 388,897 shares (about $20.81M)JPMorgan Ultra-Short Income ETF 251,494 shares (about $12.73M)iShares MSCI Emerging Markets ETF 173,941 shares (about $7.60M)Invesco S&P 500 Equal Weight ETF 31,907 shares (about $5.53M)Invesco QQQ 9,838 shares (about $4.61M) Largest Sales this Quarter Consumer Staples Select Sector SPDR Fund 114,903 shares (about $9.38M)VanEck Semiconductor ETF 14,550 shares (about $3.08M)Kroger 38,728 shares (about $2.62M)SPDR S&P 500 ETF Trust 3,145 shares (about $1.76M)Procter & Gamble 9,912 shares (about $1.69M) Sector Allocation Over TimeMap of 500 Largest Holdings ofFluent Financial, LLC Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorJPSTJPMorgan Ultra-Short Income ETF$36,832,717$12,733,141 ▲52.8%727,48816.0%ETFSPYSPDR S&P 500 ETF Trust$23,637,923$1,759,265 ▼-6.9%42,25710.3%FinanceSIMPLIFY EXCHANGE TRADED FUN$20,805,990$20,805,990 ▲New Holding388,8979.1%DOWNSIDE INTERESEEMiShares MSCI Emerging Markets ETF$12,544,391$7,601,222 ▲153.8%287,0575.5%FinanceQQQInvesco QQQ$10,315,302$4,613,235 ▲80.9%21,9984.5%FinanceSPLVInvesco S&P 500 Low Volatility ETF$8,755,764$70,013 ▼-0.8%117,1813.8%ETFEFAiShares MSCI EAFE ETF$8,245,740$334,766 ▼-3.9%100,8903.6%FinanceIWMiShares Russell 2000 ETF$7,689,542$387,011 ▼-4.8%38,5463.4%FinanceVGITVanguard Intermediate-Term Treasury Index ETF$6,332,931$785,030 ▲14.2%106,6152.8%ETFXLUUtilities Select Sector SPDR Fund$6,050,082$1,097,356 ▲22.2%76,7292.6%ETFRSPInvesco S&P 500 Equal Weight ETF$5,527,250$5,527,250 ▲New Holding31,9072.4%ETFFXIiShares China Large-Cap ETF$4,559,027$707,840 ▲18.4%127,2052.0%ETFFISFidelity National Information Services$4,315,533$461,522 ▲12.0%57,7871.9%Business ServicesTAPMolson Coors Beverage$4,147,438$309,889 ▼-7.0%68,1361.8%Consumer StaplesXLCCommunication Services Select Sector SPDR Fund$3,898,798$3,898,798 ▲New Holding40,4231.7%ETFIQLTiShares MSCI Intl Quality Factor ETF$3,844,731$76,562 ▲2.0%96,8691.7%ETFVOOVanguard S&P 500 ETF$3,736,640$3,511,547 ▲1,560.0%7,2711.6%ETFQUALiShares MSCI USA Quality Factor ETF$3,709,851$137,908 ▲3.9%21,7091.6%ETFMMINNYLI MacKay Municipal Insured ETF$3,615,414$227,084 ▼-5.9%153,0011.6%ETFJDJD.com$3,146,215$2,118,544 ▲206.1%76,5131.4%Retail/WholesaleABTAbbott Laboratories$2,947,085$2,017,606 ▲217.1%22,2171.3%MedicalPGProcter & Gamble$2,917,036$1,689,178 ▼-36.7%17,1171.3%Consumer StaplesKRKroger$2,907,556$2,621,498 ▼-47.4%42,9541.3%Retail/WholesaleGILDGilead Sciences$2,893,355$373,575 ▼-11.4%25,8221.3%MedicalXLKTechnology Select Sector SPDR Fund$2,812,051$2,812,051 ▲New Holding13,6191.2%ETFAGZiShares Agency Bond ETF$2,801,883$281,151 ▲11.2%25,6021.2%FinanceVBKVanguard Small-Cap Growth ETF$2,470,367$1,471,596 ▼-37.3%9,8121.1%ETFPFEPfizer$2,268,259$2,268,259 ▲New Holding89,5131.0%MedicalEDConsolidated Edison$2,115,366$3,981 ▼-0.2%19,1280.9%UtilitiesECLEcolab$2,072,0190.0%8,1730.9%Basic MaterialsSMHVanEck Semiconductor ETF$2,034,341$3,076,888 ▼-60.2%9,6200.9%ManufacturingXLPConsumer Staples Select Sector SPDR Fund$1,914,263$9,384,127 ▼-83.1%23,4390.8%ETFBIDUBaidu$1,870,050$1,870,050 ▲New Holding20,3200.8%Computer and TechnologyDBOInvesco DB Oil Fund$1,622,199$1,622,199 ▲New Holding113,2030.7%FinancePPHVanEck Pharmaceutical ETF$1,542,193$1,542,193 ▲New Holding16,9230.7%ManufacturingROKURoku$1,248,690$623,042 ▲99.6%17,7270.5%Consumer DiscretionaryBABAAlibaba Group$1,215,590$189,618 ▼-13.5%9,1930.5%Retail/WholesaleTAFIAB Tax-Aware Short Duration Municipal ETF$1,019,331$166,899 ▲19.6%40,6270.4%ETFBILLBILL$916,423$916,423 ▲New Holding19,9700.4%Computer and TechnologyAAPLApple$832,765$8,441 ▼-1.0%3,7490.4%Computer and TechnologyOKTAOkta$584,287$1,133,851 ▼-66.0%5,5530.3%Computer and TechnologyDOCUDocuSign$583,557$44,119 ▼-7.0%7,1690.3%Computer and TechnologyPYPLPayPal$583,531$648,716 ▼-52.6%8,9430.3%Computer and TechnologyLMNDLemonade$545,059$545,059 ▲New Holding17,3420.2%FinanceINTCIntel$530,279$530,279 ▲New Holding23,3500.2%Computer and TechnologyHIPOHippo$469,026$469,026 ▲New Holding18,3500.2%FinanceENVXEnovix$436,238$61,568 ▼-12.4%59,4330.2%EnergyEWMiShares MSCI Malaysia ETF$430,096$430,096 ▲New Holding18,6350.2%FinanceXOMExxon Mobil$415,541$98,831 ▼-19.2%3,4940.2%EnergyEDENiShares MSCI Denmark ETF$396,680$396,680 ▲New Holding3,8190.2%ETFIWViShares Russell 3000 ETF$356,105$7,306 ▲2.1%1,1210.2%ETFEWYiShares MSCI South Korea ETF$307,704$307,704 ▲New Holding5,6940.1%ETFSMBVanEck Short Muni ETF$291,8090.0%17,0300.1%ETFUSMViShares MSCI USA Min Vol Factor ETF$285,757$3,091 ▼-1.1%3,0510.1%ETFRTXRTX$273,530$6,623 ▲2.5%2,0650.1%AerospaceMAMastercard$237,884$8,770 ▼-3.6%4340.1%Business ServicesVYMVanguard High Dividend Yield ETF$223,488$9,930 ▼-4.3%1,7330.1%ETFIRTIndependence Realty Trust$222,6600.0%10,4880.1%FinanceBRK.BBerkshire Hathaway$201,315$48,997 ▼-19.6%3780.1%FinanceEDVVanguard Extended Duration Treasury ETF$0$33,166,967 ▼-100.0%00.0%ETFABBVAbbVie$0$4,293,410 ▼-100.0%00.0%MedicalNEENextEra Energy$0$4,157,303 ▼-100.0%00.0%UtilitiesCOPConocoPhillips$0$3,158,366 ▼-100.0%00.0%EnergyXLVHealth Care Select Sector SPDR Fund$0$3,025,577 ▼-100.0%00.0%ETFVBRVanguard Small-Cap Value ETF$0$1,465,343 ▼-100.0%00.0%ETFPEGAPegasystems$0$667,964 ▼-100.0%00.0%Computer and TechnologyNOWServiceNow$0$642,433 ▼-100.0%00.0%Computer and TechnologyRNGRingCentral$0$623,423 ▼-100.0%00.0%Computer and TechnologyZMZoom Video Communications$0$623,419 ▼-100.0%00.0%Computer and TechnologyCFLTConfluent$0$606,173 ▼-100.0%00.0%Computer and TechnologyGNRCGenerac$0$568,723 ▼-100.0%00.0%IndustrialsNFLXNetflix$0$426,942 ▼-100.0%00.0%Consumer DiscretionaryADSKAutodesk$0$350,250 ▼-100.0%00.0%Computer and TechnologyCHDChurch & Dwight$0$306,381 ▼-100.0%00.0%Consumer StaplesGOOGAlphabet$0$285,660 ▼-100.0%00.0%Computer and TechnologyZIONZions Bancorporation, National Association$0$276,567 ▼-100.0%00.0%FinanceJEPIJPMorgan Equity Premium Income ETF$0$203,081 ▼-100.0%00.0%ETFShowing largest 100 holdings. 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