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Madden Advisory Services, Inc. Top Holdings and 13F Report (2021)

About Madden Advisory Services, Inc.

Investment Activity

  • Madden Advisory Services, Inc. has $218.36 million in total holdings as of September 30, 2021.
  • Madden Advisory Services, Inc. owns shares of 100 different stocks, but just 33 companies or ETFs make up 80% of its holdings.
  • Approximately 6.08% of the portfolio was purchased this quarter.
  • About 1.27% of the portfolio was sold this quarter.
  • This quarter, Madden Advisory Services, Inc. has purchased 93 new stocks and bought additional shares in 56 stocks.
  • Madden Advisory Services, Inc. sold shares of 31 stocks and completely divested from 1 stock this quarter.

Largest New Holdings this Quarter

Largest Purchases this Quarter

iShares iBonds Dec 2025 Term Corporate ETF
52,912 shares (about $1.33M)
iShares iBonds Dec 2026 Term Corporate ETF
49,466 shares (about $1.20M)
iShares iBonds Dec 2027 Term Corporate ETF
42,031 shares (about $1.02M)
Schwab 5-10 Year Corporate Bond ETF
19,201 shares (about $886.32K)
iShares iBonds Dec 2024 Term Corporate ETF
23,699 shares (about $597.45K)

Largest Sales this Quarter

Schwab US Broad Market ETF
8,590 shares (about $571.41K)
Vanguard Information Technology ETF
785 shares (about $460.42K)
VanEck Floating Rate ETF
16,203 shares (about $412.69K)
iShares U.S. Medical Devices ETF
4,190 shares (about $248.13K)
iShares MSCI EAFE ETF
1,360 shares (about $113.74K)

Sector Allocation Over Time

Map of 500 Largest Holdings ofMadden Advisory Services, Inc.

 
 
Selling
 
 
Neutral
 
 
Buying
Issuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSector
Schwab US Broad Market ETF stock logo
SCHB
Schwab US Broad Market ETF
$17,242,819$571,408 -3.2%259,2127.9%ETF
Vanguard S&P 500 ETF stock logo
VOO
Vanguard S&P 500 ETF
$15,781,754$416,337 2.7%29,9087.2%ETF
Vanguard Information Technology ETF stock logo
VGT
Vanguard Information Technology ETF
$13,633,074$460,418 -3.3%23,2446.2%ETF
Vanguard Value ETF stock logo
VTV
Vanguard Value ETF
$13,090,284$586,213 4.7%74,9856.0%ETF
iShares MSCI EAFE ETF stock logo
EFA
iShares MSCI EAFE ETF
$7,407,865$113,737 -1.5%88,5793.4%Finance
iShares iBonds Dec 2024 Term Corporate ETF stock logo
IBDP
iShares iBonds Dec 2024 Term Corporate ETF
$7,334,514$597,453 8.9%290,9363.4%ETF
iShares iBonds Dec 2025 Term Corporate ETF stock logo
IBDQ
iShares iBonds Dec 2025 Term Corporate ETF
$6,346,689$1,328,092 26.5%252,8562.9%ETF
Schwab US Large-Cap ETF stock logo
SCHX
Schwab US Large-Cap ETF
$6,313,510$163,858 2.7%93,0512.9%ETF
Vanguard Health Care ETF stock logo
VHT
Vanguard Health Care ETF
$6,287,855$498,660 8.6%22,2812.9%ETF
Microsoft Co. stock logo
MSFT
Microsoft
$6,081,333$9,897 -0.2%14,1322.8%Computer and Technology
Vanguard Consumer Staples ETF stock logo
VDC
Vanguard Consumer Staples ETF
$5,950,920$12,672 0.2%27,2372.7%ETF
iShares Gold Trust stock logo
IAU
iShares Gold Trust
$4,816,924$86,279 1.8%96,9202.2%Finance
Vanguard Total International Stock ETF stock logo
VXUS
Vanguard Total International Stock ETF
$4,657,429$129,805 2.9%71,9402.1%ETF
SPDR S&P 500 ETF Trust stock logo
SPY
SPDR S&P 500 ETF Trust
$4,361,269$80,329 -1.8%7,6012.0%Finance
Schwab U.S. Large-Cap Growth ETF stock logo
SCHG
Schwab U.S. Large-Cap Growth ETF
$4,316,639$92,513 -2.1%41,4342.0%ETF
Schwab U.S. Mid-Cap ETF stock logo
SCHM
Schwab U.S. Mid-Cap ETF
$4,110,216$179,807 4.6%49,4671.9%ETF
Vanguard Dividend Appreciation ETF stock logo
VIG
Vanguard Dividend Appreciation ETF
$4,055,567$171,128 4.4%20,4761.9%ETF
iShares 0-5 Year High Yield Corporate Bond ETF stock logo
SHYG
iShares 0-5 Year High Yield Corporate Bond ETF
$3,874,855$437,458 12.7%89,2411.8%ETF
iShares iBonds Dec 2026 Term Corporate ETF stock logo
IBDR
iShares iBonds Dec 2026 Term Corporate ETF
$3,818,454$1,202,024 45.9%157,1381.7%ETF
iShares Core S&P Small-Cap ETF stock logo
IJR
iShares Core S&P Small-Cap ETF
$3,388,508$19,299 0.6%28,9711.6%ETF
Vanguard Total Stock Market ETF stock logo
VTI
Vanguard Total Stock Market ETF
$3,290,602$37,660 1.2%11,6211.5%ETF
Schwab US Dividend Equity ETF stock logo
SCHD
Schwab US Dividend Equity ETF
$3,153,969$179,123 6.0%37,3111.4%ETF
iShares 0-5 Year TIPS Bond ETF stock logo
STIP
iShares 0-5 Year TIPS Bond ETF
$2,960,708$35,057 1.2%29,2211.4%ETF
VanEck Floating Rate ETF stock logo
FLTR
VanEck Floating Rate ETF
$2,915,574$412,694 -12.4%114,4701.3%ETF
iShares U.S. Medical Devices ETF stock logo
IHI
iShares U.S. Medical Devices ETF
$2,887,127$248,135 -7.9%48,7521.3%ETF
Vanguard Consumer Discretionary ETF stock logo
VCR
Vanguard Consumer Discretionary ETF
$2,764,887$93,638 3.5%8,1201.3%ETF
Vanguard Short-Term Corporate Bond ETF stock logo
VCSH
Vanguard Short-Term Corporate Bond ETF
$2,320,223$183,385 8.6%29,2141.1%ETF
Schwab U.S. REIT ETF stock logo
SCHH
Schwab U.S. REIT ETF
$2,273,285$100,836 4.6%98,1131.0%ETF
Vanguard Utilities ETF stock logo
VPU
Vanguard Utilities ETF
$2,212,742$200,162 9.9%12,7131.0%ETF
iShares iBonds Dec 2027 Term Corporate ETF stock logo
IBDS
iShares iBonds Dec 2027 Term Corporate ETF
$1,911,607$1,024,295 115.4%78,4410.9%ETF
PIMCO Investment Grade Corporate Bond Index Exchange-Traded Fund stock logo
CORP
PIMCO Investment Grade Corporate Bond Index Exchange-Traded Fund
$1,867,373$310,682 20.0%18,7770.9%ETF
Vanguard Industrials ETF stock logo
VIS
Vanguard Industrials ETF
$1,765,521$42,135 -2.3%6,7880.8%ETF
iShares Core High Dividend ETF stock logo
HDV
iShares Core High Dividend ETF
$1,676,673$89,391 5.6%14,2550.8%ETF
FQAL
Fidelity Quality Factor ETF
$1,647,102$144,403 9.6%25,3790.8%ETF
iShares Core S&P Mid-Cap ETF stock logo
IJH
iShares Core S&P Mid-Cap ETF
$1,582,226$9,535 -0.6%25,3880.7%ETF
Technology Select Sector SPDR Fund stock logo
XLK
Technology Select Sector SPDR Fund
$1,460,559$9,031 0.6%6,4690.7%ETF
Vanguard Small-Cap ETF stock logo
VB
Vanguard Small-Cap ETF
$1,423,693$32,028 2.3%6,0010.7%ETF
Consumer Discretionary Select Sector SPDR Fund stock logo
XLY
Consumer Discretionary Select Sector SPDR Fund
$1,394,999$62,717 4.7%6,9620.6%Finance
Vanguard Real Estate ETF stock logo
VNQ
Vanguard Real Estate ETF
$1,278,284$40,625 3.3%13,1210.6%ETF
iShares TIPS Bond ETF stock logo
TIP
iShares TIPS Bond ETF
$1,218,557$174,443 16.7%11,0300.6%ETF
Invesco QQQ stock logo
QQQ
Invesco QQQ
$1,213,959$10,251 0.9%2,4870.6%Finance
Schwab Emerging Markets Equity ETF stock logo
SCHE
Schwab Emerging Markets Equity ETF
$1,202,712$119,084 11.0%41,2170.6%ETF
Schwab 5-10 Year Corporate Bond ETF stock logo
SCHI
Schwab 5-10 Year Corporate Bond ETF
$1,181,142$886,318 300.6%25,5880.5%ETF
Apple Inc. stock logo
AAPL
Apple
$1,160,204$59,420 -4.9%4,9790.5%Computer and Technology
iShares Core MSCI EAFE ETF stock logo
IEFA
iShares Core MSCI EAFE ETF
$1,130,638$73,602 7.0%14,4860.5%ETF
Vanguard Growth ETF stock logo
VUG
Vanguard Growth ETF
$1,121,801$196,632 21.3%2,9210.5%ETF
iShares Core U.S. Aggregate Bond ETF stock logo
AGG
iShares Core U.S. Aggregate Bond ETF
$1,111,409$151,510 15.8%10,9740.5%Finance
Industrial Select Sector SPDR Fund stock logo
XLI
Industrial Select Sector SPDR Fund
$1,107,583$31,560 -2.8%8,1770.5%ETF
Schwab International Equity ETF stock logo
SCHF
Schwab International Equity ETF
$1,051,876$65,095 -5.8%25,5800.5%ETF
ALPS Sector Dividend Dogs ETF stock logo
SDOG
ALPS Sector Dividend Dogs ETF
$961,910$5,602 -0.6%16,3110.4%ETF
Vanguard Mid-Cap ETF stock logo
VO
Vanguard Mid-Cap ETF
$925,994$12,931 1.4%3,5090.4%ETF
iShares Core S&P Total U.S. Stock Market ETF stock logo
ITOT
iShares Core S&P Total U.S. Stock Market ETF
$922,930$18,341 2.0%7,3470.4%ETF
iShares Core S&P 500 ETF stock logo
IVV
iShares Core S&P 500 ETF
$904,685$171,359 23.4%1,5680.4%ETF
Welltower Inc. stock logo
WELL
Welltower
$802,748$30,215 -3.6%6,2700.4%Finance
iShares MSCI EAFE Value ETF stock logo
EFV
iShares MSCI EAFE Value ETF
$737,304$181,967 32.8%12,8160.3%ETF
First Trust Enhanced Short Maturity ETF stock logo
FTSM
First Trust Enhanced Short Maturity ETF
$733,408$79,268 -9.8%12,2500.3%Manufacturing
Vanguard Russell 1000 stock logo
VONE
Vanguard Russell 1000
$696,659$4,162 -0.6%2,6780.3%ETF
Consumer Staples Select Sector SPDR Fund stock logo
XLP
Consumer Staples Select Sector SPDR Fund
$683,754$51,294 8.1%8,2380.3%ETF
Schwab US Small-Cap ETF stock logo
SCHA
Schwab US Small-Cap ETF
$682,831$60,877 9.8%13,2580.3%ETF
Vanguard FTSE Emerging Markets ETF stock logo
VWO
Vanguard FTSE Emerging Markets ETF
$656,119$40,146 6.5%13,7120.3%ETF
Vanguard Total Bond Market ETF stock logo
BND
Vanguard Total Bond Market ETF
$577,070$186,348 47.7%7,6830.3%ETF
Vanguard Short-Term Bond ETF stock logo
BSV
Vanguard Short-Term Bond ETF
$569,093$25,968 -4.4%7,2320.3%ETF
Utilities Select Sector SPDR Fund stock logo
XLU
Utilities Select Sector SPDR Fund
$564,248$38,855 7.4%6,9850.3%ETF
abrdn Physical Gold Shares ETF stock logo
SGOL
abrdn Physical Gold Shares ETF
$557,961$9,926 -1.7%22,2030.3%ETF
VanEck Semiconductor ETF stock logo
SMH
VanEck Semiconductor ETF
$520,599$83,944 19.2%2,1210.2%Manufacturing
iShares MSCI Intl Quality Factor ETF stock logo
IQLT
iShares MSCI Intl Quality Factor ETF
$515,513$9,667 -1.8%12,4250.2%ETF
SPDR S&P Homebuilders ETF stock logo
XHB
SPDR S&P Homebuilders ETF
$514,682$9,467 -1.8%4,1320.2%ETF
iShares Russell 1000 ETF stock logo
IWB
iShares Russell 1000 ETF
$478,8160.0%1,5230.2%ETF
iShares iBonds Dec 2024 Term Treasury ETF stock logo
IBTE
iShares iBonds Dec 2024 Term Treasury ETF
$475,401$24,360 5.4%19,8080.2%Manufacturing
SPDR Gold Shares stock logo
GLD
SPDR Gold Shares
$471,536$15,313 -3.1%1,9400.2%Finance
iShares iBonds 2024 Term High Yield and Income ETF stock logo
IBHD
iShares iBonds 2024 Term High Yield and Income ETF
$461,398$19,214 4.3%19,8110.2%ETF
First Trust Consumer Staples AlphaDEX Fund stock logo
FXG
First Trust Consumer Staples AlphaDEX Fund
$448,160$84,111 -15.8%6,5590.2%ETF
iShares U.S. Utilities ETF stock logo
IDU
iShares U.S. Utilities ETF
$430,320$7,447 -1.7%4,2180.2%ETF
iShares Russell 2000 ETF stock logo
IWM
iShares Russell 2000 ETF
$426,539$22,752 5.6%1,9310.2%Finance
SPROTT PHYSICAL GOLD & SILVE
$404,452$6,857 -1.7%16,5150.2%TR UNIT
iShares MSCI Emerging Markets ETF stock logo
EEM
iShares MSCI Emerging Markets ETF
$376,144$376,144 New Holding8,2020.2%Finance
Vanguard Short-Term Inflation-Protected Securities ETF stock logo
VTIP
Vanguard Short-Term Inflation-Protected Securities ETF
$358,484$47,633 15.3%7,2700.2%Manufacturing
Prudential Financial, Inc. stock logo
PRU
Prudential Financial
$356,5180.0%2,9440.2%Finance
iShares iBonds 2025 Term High Yield and Income ETF stock logo
IBHE
iShares iBonds 2025 Term High Yield and Income ETF
$348,964$19,595 5.9%14,9770.2%ETF
iShares iBonds Dec 2028 Term Corporate ETF stock logo
IBDT
iShares iBonds Dec 2028 Term Corporate ETF
$339,779$339,779 New Holding13,3090.2%ETF
VanEck Morningstar Wide Moat ETF stock logo
MOAT
VanEck Morningstar Wide Moat ETF
$336,849$336,849 New Holding3,4740.2%ETF
SPDR Portfolio Developed World ex-US ETF stock logo
SPDW
SPDR Portfolio Developed World ex-US ETF
$335,7490.0%8,9390.2%ETF
Vanguard Materials ETF stock logo
VAW
Vanguard Materials ETF
$324,400$28,549 9.6%1,5340.1%ETF
iShares Russell Mid-Cap ETF stock logo
IWR
iShares Russell Mid-Cap ETF
$311,448$70,259 29.1%3,5330.1%ETF
iShares U.S. Technology ETF stock logo
IYW
iShares U.S. Technology ETF
$306,576$38,208 -11.1%2,0220.1%Manufacturing
SPDR Portfolio S&P 500 Growth ETF stock logo
SPYG
SPDR Portfolio S&P 500 Growth ETF
$301,072$6,138 -2.0%3,6300.1%ETF
Real Estate Select Sector SPDR Fund stock logo
XLRE
Real Estate Select Sector SPDR Fund
$278,160$13,356 5.0%6,2270.1%ETF
iShares iBonds Dec 2025 Term Treasury ETF stock logo
IBTF
iShares iBonds Dec 2025 Term Treasury ETF
$277,600$24,217 9.6%11,8530.1%Manufacturing
Invesco S&P 500 Equal Weight ETF stock logo
RSP
Invesco S&P 500 Equal Weight ETF
$275,190$275,190 New Holding1,5360.1%ETF
SPDR Portfolio High Yield Bond ETF stock logo
SPHY
SPDR Portfolio High Yield Bond ETF
$260,436$13,012 -4.8%10,8280.1%ETF
SPDR NYSE Technology ETF stock logo
XNTK
SPDR NYSE Technology ETF
$258,561$13,037 -4.8%1,3090.1%ETF
SPDR Bloomberg High Yield Bond ETF stock logo
JNK
SPDR Bloomberg High Yield Bond ETF
$246,1370.0%2,5170.1%Finance
SPDR S&P MidCap 400 ETF Trust stock logo
MDY
SPDR S&P MidCap 400 ETF Trust
$242,106$570 -0.2%4250.1%ETF
McDonald's Co. stock logo
MCD
McDonald's
$239,380$17,664 -6.9%7860.1%Retail/Wholesale
InvenTrust Properties Corp. stock logo
IVT
InvenTrust Properties
$231,8680.0%8,1730.1%Finance
PepsiCo, Inc. stock logo
PEP
PepsiCo
$220,276$340 0.2%1,2950.1%Consumer Staples
iShares S&P Mid-Cap 400 Value ETF stock logo
IJJ
iShares S&P Mid-Cap 400 Value ETF
$217,200$217,200 New Holding1,7570.1%ETF
Vanguard Communication Services ETF stock logo
VOX
Vanguard Communication Services ETF
$214,831$214,831 New Holding1,4770.1%ETF
Schwab U.S. TIPS ETF stock logo
SCHP
Schwab U.S. TIPS ETF
$208,674$208,674 New Holding3,8910.1%ETF
iShares Global Consumer Staples ETF stock logo
KXI
iShares Global Consumer Staples ETF
$208,296$208,296 New Holding3,1680.1%ETF

Showing largest 100 holdings. View all holdings.
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