USMC Principal U.S. Mega-Cap ETF | $250,641,492 | $22,631,016 ▼ | -8.3% | 4,006,418 | 4.7% | Manufacturing |
IVV iShares Core S&P 500 ETF | $129,833,354 | $42,549,055 ▲ | 48.7% | 209,105 | 2.4% | ETF |
PSC Principal U.S. Small-Cap Multi-Factor ETF | $119,748,128 | $29,226,050 ▲ | 32.3% | 2,247,525 | 2.3% | Manufacturing |
AGG iShares Core U.S. Aggregate Bond ETF | $119,743,863 | $15,345,253 ▲ | 14.7% | 1,207,095 | 2.2% | Finance |
PRINCIPAL EXCHANGE TRADED FD
| $95,745,824 | $27,578,336 ▲ | 40.5% | 2,614,043 | 1.8% | FOCUSED BLUE CHI |
GSUS Goldman Sachs MarketBeta U.S. Equity ETF | $95,720,395 | $9,206,134 ▲ | 10.6% | 1,118,621 | 1.8% | ETF |
MSFT Microsoft | $87,902,434 | $12,754,607 ▲ | 17.0% | 176,720 | 1.7% | Computer and Technology |
SPLG SPDR Portfolio S&P 500 ETF | $72,658,587 | $14,311,132 ▲ | 24.5% | 999,568 | 1.4% | ETF |
IUSV iShares Core S&P U.S. Value ETF | $69,377,021 | $37,482,366 ▲ | 117.5% | 733,140 | 1.3% | Manufacturing |
PRINCIPAL EXCHANGE TRADED FD
| $69,141,446 | $34,694,180 ▲ | 100.7% | 2,368,994 | 1.3% | INTL EQUITY ETF |
AMZN Amazon.com | $66,526,221 | $7,400,017 ▲ | 12.5% | 303,233 | 1.3% | Retail/Wholesale |
IWB iShares Russell 1000 ETF | $60,752,869 | $4,404,227 ▲ | 7.8% | 178,911 | 1.1% | ETF |
NVDA NVIDIA | $57,680,755 | $6,596,244 ▲ | 12.9% | 365,091 | 1.1% | Computer and Technology |
SPMO Invesco S&P 500 Momentum ETF | $55,424,228 | $28,328,506 ▲ | 104.5% | 492,791 | 1.0% | ETF |
IG Principal Investment Grade Corporate Active ETF | $53,232,957 | $8,744,356 ▲ | 19.7% | 2,558,134 | 1.0% | ETF |
IEFA iShares Core MSCI EAFE ETF | $50,738,188 | $5,754,523 ▼ | -10.2% | 607,789 | 1.0% | ETF |
AAPL Apple | $50,423,314 | $5,027,272 ▲ | 11.1% | 245,764 | 0.9% | Computer and Technology |
GCOR Goldman Sachs Access U.S. Aggregate Bond ETF | $49,522,115 | $18,230,079 ▲ | 58.3% | 1,197,922 | 0.9% | ETF |
IUSG iShares Core S&P U.S. Growth ETF | $45,862,056 | $24,792,979 ▲ | 117.7% | 304,934 | 0.9% | Manufacturing |
IEMG iShares Core MSCI Emerging Markets ETF | $45,397,974 | $2,791,514 ▲ | 6.6% | 756,255 | 0.9% | ETF |
META Meta Platforms | $44,935,509 | $6,896,690 ▲ | 18.1% | 60,881 | 0.8% | Computer and Technology |
VTI Vanguard Total Stock Market ETF | $44,303,526 | $5,982,856 ▲ | 15.6% | 145,769 | 0.8% | ETF |
GSIE Goldman Sachs ActiveBeta International Equity ETF | $43,153,746 | $2,755,340 ▼ | -6.0% | 1,088,092 | 0.8% | ETF |
IVW iShares S&P 500 Growth ETF | $42,327,032 | $5,254,739 ▲ | 14.2% | 384,442 | 0.8% | ETF |
SCHG Schwab U.S. Large-Cap Growth ETF | $38,689,965 | $15,508,818 ▲ | 66.9% | 1,324,545 | 0.7% | ETF |
SCHP Schwab U.S. TIPS ETF | $37,709,625 | $1,481,247 ▲ | 4.1% | 1,413,404 | 0.7% | ETF |
IXUS iShares Core MSCI Total International Stock ETF | $36,039,727 | $4,056,143 ▲ | 12.7% | 466,172 | 0.7% | Manufacturing |
APUE ActivePassive U.S. Equity ETF | $34,847,501 | $15,319,751 ▲ | 78.5% | 926,697 | 0.7% | ETF |
PY Principal Value ETF | $33,930,270 | $9,516,704 ▼ | -21.9% | 684,709 | 0.6% | ETF |
IDEV iShares Core MSCI International Developed Markets ETF | $33,334,888 | $19,200,186 ▼ | -36.5% | 438,386 | 0.6% | ETF |
GOOGL Alphabet | $31,977,262 | $1,797,192 ▲ | 6.0% | 181,452 | 0.6% | Computer and Technology |
JEPI JPMorgan Equity Premium Income ETF | $31,852,125 | $9,182,179 ▲ | 40.5% | 560,284 | 0.6% | ETF |
AVGO Broadcom | $30,247,418 | $6,418,249 ▲ | 26.9% | 109,731 | 0.6% | Computer and Technology |
GSLC Goldman Sachs ActiveBeta U.S. Large Cap Equity ETF | $29,406,040 | $3,534,469 ▲ | 13.7% | 242,264 | 0.6% | ETF |
IJR iShares Core S&P Small-Cap ETF | $29,340,094 | $6,524,939 ▼ | -18.2% | 268,461 | 0.6% | ETF |
PSET Principal Quality ETF | $28,715,526 | $8,288,971 ▲ | 40.6% | 390,157 | 0.5% | ETF |
VEA Vanguard FTSE Developed Markets ETF | $27,998,614 | $2,288,665 ▲ | 8.9% | 491,118 | 0.5% | ETF |
YLD Principal Active High Yield ETF | $27,944,393 | $11,483,346 ▲ | 69.8% | 1,442,664 | 0.5% | ETF |
V Visa | $26,741,369 | $2,147,348 ▲ | 8.7% | 75,317 | 0.5% | Business Services |
BND Vanguard Total Bond Market ETF | $25,805,151 | $1,738,255 ▼ | -6.3% | 350,471 | 0.5% | ETF |
JPM JPMorgan Chase & Co. | $25,574,282 | $3,099,702 ▲ | 13.8% | 88,215 | 0.5% | Finance |
IVE iShares S&P 500 Value ETF | $24,310,257 | $3,743,467 ▼ | -13.3% | 124,400 | 0.5% | ETF |
VTV Vanguard Value ETF | $23,925,730 | $1,556,024 ▼ | -6.1% | 135,372 | 0.4% | ETF |
QQQ Invesco QQQ | $23,368,413 | $717,679 ▼ | -3.0% | 42,362 | 0.4% | Finance |
BRK.B Berkshire Hathaway | $21,794,862 | $1,038,568 ▲ | 5.0% | 44,867 | 0.4% | Finance |
SPYG SPDR Portfolio S&P 500 Growth ETF | $21,673,817 | $44,811,842 ▼ | -67.4% | 227,380 | 0.4% | ETF |
IUSB iShares Core Total USD Bond Market ETF | $21,615,963 | $3,028,992 ▲ | 16.3% | 467,574 | 0.4% | Manufacturing |
ITOT iShares Core S&P Total U.S. Stock Market ETF | $21,474,591 | $14,042,398 ▲ | 188.9% | 159,024 | 0.4% | ETF |
HYG iShares iBoxx $ High Yield Corporate Bond ETF | $21,062,201 | $5,288,213 ▲ | 33.5% | 261,156 | 0.4% | ETF |
GOOG Alphabet | $19,326,338 | $991,081 ▲ | 5.4% | 108,948 | 0.4% | Computer and Technology |
VGLT Vanguard Long-Term Treasury ETF | $19,285,288 | $3,126,948 ▼ | -14.0% | 343,644 | 0.4% | ETF |
TSM Taiwan Semiconductor Manufacturing | $18,944,780 | $1,826,644 ▲ | 10.7% | 83,645 | 0.4% | Computer and Technology |
MTUM iShares MSCI USA Momentum Factor ETF | $18,383,879 | $15,296,227 ▲ | 495.4% | 76,497 | 0.3% | ETF |
APIE ActivePassive International Equity ETF | $18,288,824 | $7,086,634 ▲ | 63.3% | 548,884 | 0.3% | ETF |
ETY Eaton Vance Tax-Managed Diversified Equity Income Fund | $17,550,394 | $1,172,920 ▲ | 7.2% | 1,134,479 | 0.3% | Financial Services |
QYLD Global X Nasdaq 100 Covered Call ETF | $17,425,811 | $1,137,879 ▼ | -6.1% | 1,042,214 | 0.3% | Manufacturing |
LQD iShares iBoxx $ Investment Grade Corporate Bond ETF | $17,142,311 | $10,042,667 ▲ | 141.5% | 156,394 | 0.3% | Finance |
FNDX Schwab Fundamental U.S. Large Company ETF | $16,966,049 | $9,831,682 ▲ | 137.8% | 691,363 | 0.3% | ETF |
EWU iShares MSCI United Kingdom ETF | $16,836,894 | $256,909 ▲ | 1.5% | 423,890 | 0.3% | ETF |
XYLD Global X S&P 500 Covered Call ETF | $16,271,459 | $88,394 ▲ | 0.5% | 417,860 | 0.3% | ETF |
MA Mastercard | $16,196,109 | $972,149 ▼ | -5.7% | 28,822 | 0.3% | Business Services |
MBB iShares MBS ETF | $16,193,990 | $5,568,720 ▲ | 52.4% | 172,478 | 0.3% | ETF |
QUAL iShares MSCI USA Quality Factor ETF | $16,115,924 | $5,271,789 ▲ | 48.6% | 88,152 | 0.3% | ETF |
FNDE Schwab Fundamental Emerging Markets Equity ETF | $15,460,739 | $3,770,570 ▲ | 32.3% | 468,365 | 0.3% | ETF |
VOX Vanguard Communication Services ETF | $15,066,537 | $1,279,817 ▼ | -7.8% | 88,093 | 0.3% | ETF |
GIGB Goldman Sachs Access Investment Grade Corporate Bond ETF | $14,946,420 | $1,577,888 ▲ | 11.8% | 324,781 | 0.3% | ETF |
LLY Eli Lilly and Company | $14,926,741 | $967,416 ▲ | 6.9% | 19,148 | 0.3% | Medical |
VCIT Vanguard Intermediate-Term Corporate Bond ETF | $14,697,013 | $2,206,339 ▲ | 17.7% | 177,243 | 0.3% | ETF |
DYNF iShares U.S. Equity Factor Rotation Active ETF | $14,683,096 | $7,249,402 ▲ | 97.5% | 269,612 | 0.3% | ETF |
USHY iShares Broad USD High Yield Corporate Bond ETF | $14,649,230 | $4,136,303 ▲ | 39.3% | 390,542 | 0.3% | ETF |
APCB ActivePassive Core Bond ETF | $14,178,259 | $5,895,685 ▲ | 71.2% | 478,359 | 0.3% | ETF |
SPHY SPDR Portfolio High Yield Bond ETF | $13,874,067 | $4,268,054 ▲ | 44.4% | 582,944 | 0.3% | ETF |
BKNG Booking | $13,798,196 | $405,318 ▲ | 3.0% | 2,383 | 0.3% | Retail/Wholesale |
VCSH Vanguard Short-Term Corporate Bond ETF | $13,690,277 | $3,067,741 ▲ | 28.9% | 172,205 | 0.3% | ETF |
VXF Vanguard Extended Market ETF | $13,516,104 | $119,866 ▼ | -0.9% | 70,137 | 0.3% | ETF |
PM Philip Morris International | $13,500,743 | $2,071,545 ▲ | 18.1% | 74,127 | 0.3% | Consumer Staples |
ORCL Oracle | $13,315,700 | $4,605,236 ▲ | 52.9% | 60,905 | 0.3% | Computer and Technology |
SCHW Charles Schwab | $13,131,789 | $919,972 ▲ | 7.5% | 143,926 | 0.2% | Finance |
CMDY iShares Bloomberg Roll Select Commodity Strategy ETF | $12,761,335 | $1,392,814 ▲ | 12.3% | 253,016 | 0.2% | ETF |
SPHQ Invesco S&P 500 Quality ETF | $12,439,163 | $260,598 ▲ | 2.1% | 174,560 | 0.2% | ETF |
NFLX Netflix | $12,354,840 | $1,096,750 ▲ | 9.7% | 9,226 | 0.2% | Consumer Discretionary |
SPY SPDR S&P 500 ETF Trust | $12,277,787 | $1,300,561 ▲ | 11.8% | 19,872 | 0.2% | Finance |
VHT Vanguard Health Care ETF | $11,943,233 | $2,115,868 ▲ | 21.5% | 48,092 | 0.2% | ETF |
GEM Goldman Sachs ActiveBeta Emerging Markets Equity ETF | $11,838,795 | $2,965,559 ▲ | 33.4% | 318,162 | 0.2% | ETF |
VO Vanguard Mid-Cap ETF | $11,645,572 | $966,803 ▼ | -7.7% | 41,617 | 0.2% | ETF |
WMT Walmart | $11,467,967 | $1,321,892 ▲ | 13.0% | 117,283 | 0.2% | Retail/Wholesale |
COST Costco Wholesale | $11,462,433 | $2,271,896 ▲ | 24.7% | 11,579 | 0.2% | Retail/Wholesale |
VWO Vanguard FTSE Emerging Markets ETF | $11,348,964 | $539,610 ▲ | 5.0% | 229,457 | 0.2% | ETF |
GSY Invesco Ultra Short Duration ETF | $11,285,473 | $1,789,699 ▲ | 18.8% | 225,079 | 0.2% | ETF |
IJH iShares Core S&P Mid-Cap ETF | $11,280,466 | $234,002 ▲ | 2.1% | 181,884 | 0.2% | ETF |
HIGH Simplify Enhanced Income ETF | $11,223,787 | $3,289,632 ▲ | 41.5% | 463,219 | 0.2% | ETF |
HD Home Depot | $11,145,349 | $3,462,871 ▲ | 45.1% | 30,399 | 0.2% | Retail/Wholesale |
VOO Vanguard S&P 500 ETF | $11,055,812 | $2,382,938 ▲ | 27.5% | 19,463 | 0.2% | ETF |
MLPX Global X MLP & Energy Infrastructure ETF | $11,000,041 | $424,209 ▲ | 4.0% | 175,551 | 0.2% | ETF |
XOM Exxon Mobil | $10,832,420 | $948,966 ▲ | 9.6% | 100,486 | 0.2% | Energy |
PRINCIPAL EXCHANGE TRADED FD
| $10,782,227 | $10,782,227 ▲ | New Holding | 401,778 | 0.2% | CAP APPRECIATION |
CGDV Capital Group Dividend Value ETF | $10,758,316 | $1,780,330 ▲ | 19.8% | 272,431 | 0.2% | ETF |
ABBV AbbVie | $10,742,010 | $2,251,755 ▲ | 26.5% | 57,871 | 0.2% | Medical |
EQWL Invesco S&P 100 Equal Weight ETF | $10,597,667 | $5,800,350 ▲ | 120.9% | 96,369 | 0.2% | ETF |
TSLA Tesla | $10,507,003 | $1,588,948 ▲ | 17.8% | 33,076 | 0.2% | Auto/Tires/Trucks |
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