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Rfg Advisory, LLC Top Holdings and 13F Report (2025)

About Rfg Advisory, LLC

Investment Activity

  • Rfg Advisory, LLC has $3.54 billion in total holdings as of December 31, 2024.
  • Rfg Advisory, LLC owns shares of 758 different stocks, but just 132 companies or ETFs make up 80% of its holdings.
  • Approximately 16.74% of the portfolio was purchased this quarter.
  • About 6.48% of the portfolio was sold this quarter.
  • This quarter, Rfg Advisory, LLC has purchased 699 new stocks and bought additional shares in 325 stocks.
  • Rfg Advisory, LLC sold shares of 286 stocks and completely divested from 80 stocks this quarter.

Largest New Holdings this Quarter

INNOVATOR ETFS TRUST
$4,212,546 Holding
INNOVATOR ETFS TRUST
$3,827,830 Holding

Largest Purchases this Quarter

Invesco FTSE RAFI US 1000 ETF
726,326 shares (about $29.30M)
Fidelity Total Bond ETF
603,902 shares (about $27.10M)
Vanguard Total Bond Market ETF
300,045 shares (about $21.58M)
iShares 7-10 Year Treasury Bond ETF
217,559 shares (about $20.11M)

Largest Sales this Quarter

Dimensional World ex U.S. Core Equity 2 ETF
845,364 shares (about $21.02M)
SPDR Portfolio S&P 500 ETF
207,542 shares (about $14.31M)
iShares Core S&P 500 ETF
13,808 shares (about $8.13M)
INNOVATOR ETFS TRUST
253,017 shares (about $6.64M)
AllianzIM U.S. Large Cap Buffer10 Jan ETF
122,421 shares (about $4.42M)

Sector Allocation Over Time

Map of 500 Largest Holdings ofRfg Advisory, LLC

 
 
Selling
 
 
Neutral
 
 
Buying
Issuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSector
Invesco FTSE RAFI US 1000 ETF stock logo
PRF
Invesco FTSE RAFI US 1000 ETF
$254,172,747$29,299,992 13.0%6,300,7627.2%ETF
SPDR Portfolio S&P 500 Growth ETF stock logo
SPYG
SPDR Portfolio S&P 500 Growth ETF
$248,716,881$15,415,724 6.6%2,829,5447.0%ETF
Vanguard Total Bond Market ETF stock logo
BND
Vanguard Total Bond Market ETF
$206,010,549$21,576,233 11.7%2,864,8395.8%ETF
Fidelity Total Bond ETF stock logo
FBND
Fidelity Total Bond ETF
$192,649,793$27,097,083 16.4%4,293,5105.4%ETF
SPDR Portfolio S&P 1500 Composite Stock Market ETF stock logo
SPTM
SPDR Portfolio S&P 1500 Composite Stock Market ETF
$143,850,879$52,725,127 57.9%2,013,8724.1%ETF
Dimensional World ex U.S. Core Equity 2 ETF stock logo
DFAX
Dimensional World ex U.S. Core Equity 2 ETF
$95,164,298$21,015,748 -18.1%3,828,0092.7%ETF
SPDR Portfolio S&P 400 Mid Cap ETF stock logo
SPMD
SPDR Portfolio S&P 400 Mid Cap ETF
$93,475,162$10,440,376 12.6%1,709,1822.6%ETF
Invesco NASDAQ 100 ETF stock logo
QQQM
Invesco NASDAQ 100 ETF
$80,318,916$15,698,105 24.3%381,6532.3%ETF
Janus Henderson AAA CLO ETF stock logo
JAAA
Janus Henderson AAA CLO ETF
$58,349,513$8,773,236 17.7%1,150,6511.7%ETF
SPDR Portfolio Long Term Treasury ETF stock logo
SPTL
SPDR Portfolio Long Term Treasury ETF
$58,061,760$7,685,769 15.3%2,216,9441.6%ETF
Invesco QQQ stock logo
QQQ
Invesco QQQ
$47,053,610$1,242,800 -2.6%92,0401.3%Finance
Apple Inc. stock logo
AAPL
Apple
$42,688,534$79,884 0.2%170,4681.2%Computer and Technology
SPDR Bloomberg Barclays 1-3 Month T-Bill ETF stock logo
BIL
SPDR Bloomberg Barclays 1-3 Month T-Bill ETF
$37,842,292$11,373,332 43.0%413,8941.1%ETF
PIMCO ETF TR
$36,248,244$3,967,092 12.3%400,8871.0%ACTIVE BD ETF
Technology Select Sector SPDR Fund stock logo
XLK
Technology Select Sector SPDR Fund
$31,896,011$7,083,275 28.5%137,1750.9%ETF
iShares Core S&P 500 ETF stock logo
IVV
iShares Core S&P 500 ETF
$31,233,393$8,128,441 -20.7%53,0570.9%ETF
Vanguard S&P 500 ETF stock logo
VOO
Vanguard S&P 500 ETF
$30,316,832$700,456 -2.3%56,2660.9%ETF
NVIDIA Co. stock logo
NVDA
NVIDIA
$28,072,330$7,083,649 33.7%209,0430.8%Computer and Technology
SPDR Portfolio S&P 500 ETF stock logo
SPLG
SPDR Portfolio S&P 500 ETF
$26,199,059$14,307,944 -35.3%380,0270.7%ETF
iShares 7-10 Year Treasury Bond ETF stock logo
IEF
iShares 7-10 Year Treasury Bond ETF
$24,842,349$20,113,343 425.3%268,7110.7%ETF
Microsoft Co. stock logo
MSFT
Microsoft
$24,055,486$3,060,098 14.6%57,0710.7%Computer and Technology
Amazon.com, Inc. stock logo
AMZN
Amazon.com
$23,909,801$170,686 0.7%108,9830.7%Retail/Wholesale
FT Vest Laddered Buffer ETF stock logo
BUFR
FT Vest Laddered Buffer ETF
$23,620,953$391,326 1.7%775,2200.7%ETF
Vanguard Total Stock Market ETF stock logo
VTI
Vanguard Total Stock Market ETF
$22,671,261$916,090 -3.9%78,2280.6%ETF
Dimensional Short-Duration Fixed Income ETF stock logo
DFSD
Dimensional Short-Duration Fixed Income ETF
$22,397,228$1,791,893 8.7%477,7570.6%ETF
iShares Core Total USD Bond Market ETF stock logo
IUSB
iShares Core Total USD Bond Market ETF
$21,104,339$2,745,042 15.0%466,9100.6%Manufacturing
iShares 0-3 Month Treasury Bond ETF stock logo
SGOV
iShares 0-3 Month Treasury Bond ETF
$20,914,536$503,908 -2.4%208,4780.6%ETF
Schwab US Dividend Equity ETF stock logo
SCHD
Schwab US Dividend Equity ETF
$20,493,259$15,018,957 274.4%750,1190.6%ETF
Vanguard Growth ETF stock logo
VUG
Vanguard Growth ETF
$17,727,457$3,768,280 -17.5%43,1910.5%ETF
Vanguard Value ETF stock logo
VTV
Vanguard Value ETF
$17,626,432$3,175,379 -15.3%104,1140.5%ETF
Industrial Select Sector SPDR Fund stock logo
XLI
Industrial Select Sector SPDR Fund
$17,270,215$653,267 3.9%131,0730.5%ETF
Communication Services Select Sector SPDR Fund stock logo
XLC
Communication Services Select Sector SPDR Fund
$17,017,110$7,374,713 76.5%175,7780.5%ETF
Vanguard Short-Term Corporate Bond ETF stock logo
VCSH
Vanguard Short-Term Corporate Bond ETF
$15,883,750$559,799 3.7%203,6120.4%ETF
ETY
Eaton Vance Tax-Managed Diversified Equity Income Fund
$15,560,026$2,542,189 -14.0%1,040,8040.4%Financial Services
SPDR Portfolio Aggregate Bond ETF stock logo
SPAB
SPDR Portfolio Aggregate Bond ETF
$14,669,095$4,336,712 42.0%586,9990.4%ETF
SPDR Bloomberg High Yield Bond ETF stock logo
JNK
SPDR Bloomberg High Yield Bond ETF
$14,604,530$733,592 5.3%152,9750.4%Finance
iShares MSCI USA Quality Factor ETF stock logo
QUAL
iShares MSCI USA Quality Factor ETF
$14,108,105$42,561 -0.3%79,2230.4%ETF
iShares Russell 1000 Growth ETF stock logo
IWF
iShares Russell 1000 Growth ETF
$13,640,770$4,133,031 -23.3%33,9680.4%ETF
SPDR Portfolio Developed World ex-US ETF stock logo
SPDW
SPDR Portfolio Developed World ex-US ETF
$13,213,623$819,563 6.6%387,1560.4%ETF
Alphabet Inc. stock logo
GOOGL
Alphabet
$12,812,491$37,292 0.3%67,6840.4%Computer and Technology
Vanguard FTSE Developed Markets ETF stock logo
VEA
Vanguard FTSE Developed Markets ETF
$12,811,841$906,572 -6.6%267,9180.4%ETF
iShares Floating Rate Bond ETF stock logo
FLOT
iShares Floating Rate Bond ETF
$12,681,502$3,176,087 33.4%249,2430.4%ETF
Meta Platforms, Inc. stock logo
META
Meta Platforms
$12,608,363$1,048,648 9.1%21,5340.4%Computer and Technology
DYNF
iShares U.S. Equity Factor Rotation Active ETF
$12,508,826$1,387,079 12.5%244,0750.4%ETF
iShares iBoxx $ High Yield Corporate Bond ETF stock logo
HYG
iShares iBoxx $ High Yield Corporate Bond ETF
$12,488,380$2,717,440 27.8%158,7840.4%ETF
DFAC
Dimensional U.S. Core Equity 2 ETF
$12,305,051$1,240,190 -9.2%355,7400.3%ETF
Walmart Inc. stock logo
WMT
Walmart
$12,131,088$4,424,430 57.4%134,2680.3%Retail/Wholesale
Schwab U.S. Large-Cap Growth ETF stock logo
SCHG
Schwab U.S. Large-Cap Growth ETF
$12,017,292$9,266,523 336.9%431,1910.3%ETF
DFSB
Dimensional Global Sustainability Fixed Income ETF
$12,002,247$995,369 9.0%235,6150.3%ETF
The Home Depot, Inc. stock logo
HD
Home Depot
$11,316,683$149,764 -1.3%29,0920.3%Retail/Wholesale
Broadcom Inc. stock logo
AVGO
Broadcom
$11,034,020$10,161,138 1,164.1%47,5930.3%Computer and Technology
iShares Short Treasury Bond ETF stock logo
SHV
iShares Short Treasury Bond ETF
$10,714,611$8,912,216 494.5%97,3080.3%ETF
Health Care Select Sector SPDR Fund stock logo
XLV
Health Care Select Sector SPDR Fund
$10,692,321$583,295 5.8%77,7230.3%ETF
SPDR S&P 500 ETF Trust stock logo
SPY
SPDR S&P 500 ETF Trust
$10,627,189$2,835,402 36.4%18,1330.3%Finance
DFLV
Dimensional US Large Cap Value ETF
$10,395,342$1,647,387 18.8%346,1650.3%ETF
Pacer US Cash Cows 100 ETF stock logo
COWZ
Pacer US Cash Cows 100 ETF
$10,370,773$2,434,055 30.7%183,6190.3%ETF
Service Co. International stock logo
SCI
Service Co. International
$10,256,013$957,363 -8.5%128,4890.3%Consumer Staples
iShares MSCI EAFE Growth ETF stock logo
EFG
iShares MSCI EAFE Growth ETF
$10,213,590$1,892,342 -15.6%105,4800.3%ETF
VanEck High Yield Muni ETF stock logo
HYD
VanEck High Yield Muni ETF
$10,171,143$169,486 1.7%195,9380.3%ETF
Consumer Discretionary Select Sector SPDR Fund stock logo
XLY
Consumer Discretionary Select Sector SPDR Fund
$10,143,099$5,397,867 113.8%45,2110.3%Finance
Financial Select Sector SPDR Fund stock logo
XLF
Financial Select Sector SPDR Fund
$10,022,569$2,461,445 32.6%207,3780.3%ETF
Vanguard Total International Bond ETF stock logo
BNDX
Vanguard Total International Bond ETF
$9,935,062$4,024,497 68.1%202,5500.3%ETF
First Trust SMID Cap Rising Dividend Archievers ETF stock logo
SDVY
First Trust SMID Cap Rising Dividend Archievers ETF
$9,931,159$2,735,174 38.0%277,0200.3%ETF
Dimensional US High Profitability ETF stock logo
DUHP
Dimensional US High Profitability ETF
$9,461,306$206,220 2.2%280,0030.3%ETF
Berkshire Hathaway Inc. stock logo
BRK.B
Berkshire Hathaway
$9,405,749$541,227 6.1%20,7500.3%Finance
Avantis U.S. Small Cap Value ETF stock logo
AVUV
Avantis U.S. Small Cap Value ETF
$9,242,576$75,487 -0.8%95,7480.3%ETF
WisdomTree Bloomberg Floating Rate Treasury Fund stock logo
USFR
WisdomTree Bloomberg Floating Rate Treasury Fund
$9,100,880$1,760,899 24.0%180,8600.3%Finance
First Trust Managed Municipal ETF stock logo
FMB
First Trust Managed Municipal ETF
$8,978,783$664,354 -6.9%176,0200.3%Manufacturing
The Southern Company stock logo
SO
Southern
$8,869,218$1,748,967 -16.5%107,7410.3%Utilities
Vanguard Tax-Exempt Bond ETF stock logo
VTEB
Vanguard Tax-Exempt Bond ETF
$8,659,578$1,491,522 -14.7%172,7420.2%ETF
iShares National Muni Bond ETF stock logo
MUB
iShares National Muni Bond ETF
$8,531,457$2,386,293 38.8%80,0700.2%ETF
First Trust Senior Loan ETF stock logo
FTSL
First Trust Senior Loan ETF
$8,322,630$96,688 1.2%179,9880.2%Manufacturing
Vanguard Short-Term Bond ETF stock logo
BSV
Vanguard Short-Term Bond ETF
$8,217,875$23,645 0.3%106,3530.2%ETF
Tesla, Inc. stock logo
TSLA
Tesla
$8,194,122$2,105,572 34.6%20,2910.2%Auto/Tires/Trucks
Exxon Mobil Co. stock logo
XOM
Exxon Mobil
$8,171,729$430,816 5.6%75,9670.2%Oils/Energy
WisdomTree U.S. LargeCap Dividend Fund stock logo
DLN
WisdomTree U.S. LargeCap Dividend Fund
$8,013,260$1,261,681 18.7%103,0110.2%Finance
iShares MSCI Emerging Markets ex China ETF stock logo
EMXC
iShares MSCI Emerging Markets ex China ETF
$7,904,566$675,159 9.3%142,5530.2%Manufacturing
SOXX
iShares Semiconductor ETF
$7,891,459$7,572,103 2,371.1%36,6210.2%ETF
Eli Lilly and Company stock logo
LLY
Eli Lilly and Company
$7,883,618$1,421,244 22.0%10,2120.2%Medical
Vanguard Small-Cap Growth ETF stock logo
VBK
Vanguard Small-Cap Growth ETF
$7,883,207$652,546 -7.6%28,1480.2%ETF
Global X MLP ETF stock logo
MLPA
Global X MLP ETF
$7,817,316$198,628 2.6%158,2130.2%ETF
DFAT
Dimensional U.S. Targeted Value ETF
$7,558,293$706,826 10.3%135,7940.2%ETF
iShares Core S&P Small-Cap ETF stock logo
IJR
iShares Core S&P Small-Cap ETF
$7,535,745$782,806 -9.4%65,4030.2%ETF
Wahed FTSE USA Shariah ETF stock logo
HLAL
Wahed FTSE USA Shariah ETF
$7,419,198$2,245,880 -23.2%140,6750.2%ETF
JPMorgan Chase & Co. stock logo
JPM
JPMorgan Chase & Co.
$7,290,755$289,089 -3.8%30,4150.2%Finance
iShares MSCI EAFE Value ETF stock logo
EFV
iShares MSCI EAFE Value ETF
$7,215,960$1,967,999 37.5%137,5250.2%ETF
Real Estate Select Sector SPDR Fund stock logo
XLRE
Real Estate Select Sector SPDR Fund
$7,209,033$39,735 -0.5%177,2570.2%ETF
iShares U.S. Technology ETF stock logo
IYW
iShares U.S. Technology ETF
$7,136,014$1,982,527 38.5%44,7340.2%Manufacturing
Chevron Co. stock logo
CVX
Chevron
$6,910,633$1,874,382 37.2%47,7120.2%Oils/Energy
SPDR Bloomberg Barclays Investment Grade Floating Rate ETF stock logo
FLRN
SPDR Bloomberg Barclays Investment Grade Floating Rate ETF
$6,879,330$1,321,787 -16.1%223,8640.2%ETF
The Procter & Gamble Company stock logo
PG
Procter & Gamble
$6,815,243$199,837 3.0%40,6520.2%Consumer Staples
Mastercard Incorporated stock logo
MA
Mastercard
$6,741,005$1,914,041 39.7%12,8020.2%Business Services
The Sherwin-Williams Company stock logo
SHW
Sherwin-Williams
$6,472,506$334,486 -4.9%19,0410.2%Basic Materials
Fidelity High Dividend ETF stock logo
FDVV
Fidelity High Dividend ETF
$6,448,683$675,636 11.7%129,1290.2%ETF
International Business Machines Co. stock logo
IBM
International Business Machines
$6,364,165$1,371,758 27.5%28,9500.2%Computer and Technology
Costco Wholesale Co. stock logo
COST
Costco Wholesale
$6,065,127$45,816 -0.7%6,6190.2%Retail/Wholesale
RSPC
Invesco S&P 500 Equal Weight Communication Services ETF
$6,040,904$265,637 4.6%176,6080.2%ETF
SPDR Portfolio S&P 600 Small Cap ETF stock logo
SPSM
SPDR Portfolio S&P 600 Small Cap ETF
$6,000,792$185,071 -3.0%133,5880.2%ETF
iShares S&P 500 Growth ETF stock logo
IVW
iShares S&P 500 Growth ETF
$5,949,656$477,394 -7.4%58,6000.2%ETF
SPDR Portfolio Short Term Corporate Bond ETF stock logo
SPSB
SPDR Portfolio Short Term Corporate Bond ETF
$5,840,618$893,949 -13.3%195,6000.2%ETF

Showing largest 100 holdings. View all holdings.
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