Waypoint Wealth Counsel Top Holdings and 13F Report (2025) About Waypoint Wealth CounselInvestment ActivityWaypoint Wealth Counsel has $153.34 million in total holdings as of December 31, 2024.Waypoint Wealth Counsel owns shares of 98 different stocks, but just 29 companies or ETFs make up 80% of its holdings.Approximately 5.66% of the portfolio was purchased this quarter.About 1.65% of the portfolio was sold this quarter.This quarter, Waypoint Wealth Counsel has purchased 102 new stocks and bought additional shares in 61 stocks.Waypoint Wealth Counsel sold shares of 18 stocks and completely divested from 5 stocks this quarter.Largest Holdings Vanguard S&P 500 ETF $18,711,562Vanguard High Dividend Yield ETF $9,423,242SPDR S&P 500 ETF Trust $9,076,222Janus Henderson AAA CLO ETF $8,647,156iShares Core S&P 500 ETF $7,965,815 Largest New Holdings this Quarter Vanguard Total Stock Market ETF $212,704 Holding Largest Purchases this Quarter Schwab US Broad Market ETF 66,200 shares (about $1.50M)Schwab US Dividend Equity ETF 52,197 shares (about $1.43M)Janus Henderson AAA CLO ETF 21,018 shares (about $1.07M)iShares Russell 2000 ETF 3,321 shares (about $733.79K)Vanguard S&P 500 ETF 1,242 shares (about $669.19K) Largest Sales this Quarter Invesco QQQ 1,938 shares (about $990.88K)Goldman Sachs BDC 18,595 shares (about $225.00K)iShares Core S&P 500 ETF 305 shares (about $179.54K)iShares MSCI USA Min Vol Factor ETF 1,118 shares (about $99.27K)SPDR Gold Shares 289 shares (about $69.98K) Sector Allocation Over TimeMap of 500 Largest Holdings ofWaypoint Wealth Counsel Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorVOOVanguard S&P 500 ETF$18,711,562$669,194 ▲3.7%34,72812.2%ETFVYMVanguard High Dividend Yield ETF$9,423,242$129,376 ▲1.4%73,8566.1%ETFSPYSPDR S&P 500 ETF Trust$9,076,222$7,033 ▲0.1%15,4865.9%FinanceJAAAJanus Henderson AAA CLO ETF$8,647,156$1,065,821 ▲14.1%170,5225.6%ETFIVViShares Core S&P 500 ETF$7,965,815$179,543 ▼-2.2%13,5325.2%ETFAAPLApple$7,732,249$343,077 ▲4.6%30,8775.0%Computer and TechnologyMSFTMicrosoft$6,841,740$142,466 ▲2.1%16,2324.5%Computer and TechnologyGLDSPDR Gold Shares$6,817,429$69,976 ▼-1.0%28,1564.4%FinanceIWMiShares Russell 2000 ETF$5,093,030$733,794 ▲16.8%23,0503.3%FinanceIAUiShares Gold Trust$3,891,338$13,714 ▼-0.4%78,5972.5%FinanceVBVanguard Small-Cap ETF$3,369,302$13,937 ▲0.4%14,0222.2%ETFJBBBJanus Henderson B-BBB CLO ETF$2,850,712$215,027 ▲8.2%57,9881.9%ETFNVDANVIDIA$2,840,057$42,838 ▲1.5%21,1491.9%Computer and TechnologyIVWiShares S&P 500 Growth ETF$2,769,947$10,051 ▲0.4%27,2821.8%ETFAMZNAmazon.com$2,768,045$85,123 ▲3.2%12,6171.8%Retail/WholesaleSCHBSchwab US Broad Market ETF$2,257,342$1,502,746 ▲199.1%99,4421.5%ETFIJHiShares Core S&P Mid-Cap ETF$2,241,409$7,228 ▲0.3%35,9721.5%ETFSCHDSchwab US Dividend Equity ETF$2,104,766$1,426,026 ▲210.1%77,0411.4%ETFQQQInvesco QQQ$1,988,924$990,883 ▼-33.3%3,8901.3%FinanceVIGVanguard Dividend Appreciation ETF$1,979,666$163,911 ▲9.0%10,1091.3%ETFJPMJPMorgan Chase & Co.$1,757,416$43,150 ▲2.5%7,3311.1%FinanceIEFiShares 7-10 Year Treasury Bond ETF$1,728,804$223,728 ▲14.9%18,7001.1%ETFCBOECboe Global Markets$1,599,7400.0%8,1871.0%Financial ServicesVOVanguard Mid-Cap ETF$1,523,167$2,377 ▲0.2%5,7671.0%ETFIWViShares Russell 3000 ETF$1,508,670$246,989 ▲19.6%4,5141.0%ETFGOOGAlphabet$1,406,264$66,085 ▼-4.5%7,3840.9%Computer and TechnologyCOSTCostco Wholesale$1,400,785$172,235 ▲14.0%1,5290.9%Retail/WholesaleDVYiShares Select Dividend ETF$1,328,907$4,464 ▲0.3%10,1220.9%ETFVIOOVanguard S&P Small-Cap 600 ETF$1,287,388$848 ▼-0.1%12,1410.8%ETFGOOGLAlphabet$1,270,563$39,752 ▲3.2%6,7120.8%Computer and TechnologyHDHome Depot$1,209,762$203,053 ▲20.2%3,1100.8%Retail/WholesaleBRK.BBerkshire Hathaway$1,046,956$28,100 ▲2.8%2,3100.7%FinanceXOMExxon Mobil$926,264$7,960 ▲0.9%8,6110.6%Oils/EnergyAVGOBroadcom$907,997$38,258 ▲4.4%3,9160.6%Computer and TechnologyDFAXDimensional World ex U.S. Core Equity 2 ETF$904,125$547 ▼-0.1%36,3690.6%ETFTSLATesla$887,642$170,421 ▲23.8%2,1980.6%Auto/Tires/TrucksEGPEastGroup Properties$866,646$16,049 ▲1.9%5,4000.6%FinanceXLEEnergy Select Sector SPDR Fund$814,7980.0%9,5120.5%ETFMETAMeta Platforms$783,533$32,794 ▲4.4%1,3380.5%Computer and TechnologyCSCOCisco Systems$772,866$12,669 ▲1.7%13,0550.5%Computer and TechnologyIWFiShares Russell 1000 Growth ETF$747,4650.0%1,8610.5%ETFJNJJohnson & Johnson$736,438$28,347 ▲4.0%5,0920.5%MedicalXLFFinancial Select Sector SPDR Fund$713,7860.0%14,7690.5%ETFDFUSDimensional U.S. Equity ETF$662,6180.0%10,3940.4%ETFUSMViShares MSCI USA Min Vol Factor ETF$616,942$99,272 ▼-13.9%6,9480.4%ETFABBVAbbVie$594,369$17,236 ▼-2.8%3,3450.4%MedicalSCHFSchwab International Equity ETF$568,487$276,094 ▲94.4%30,7290.4%ETFRSPInvesco S&P 500 Equal Weight ETF$538,4910.0%3,0730.4%ETFIGMiShares Expanded Tech Sector ETF$537,482$306 ▲0.1%5,2650.4%ETFWMTWalmart$505,305$36,138 ▲7.7%5,5930.3%Retail/WholesaleNOBLProShares S&P 500 Aristocrats ETF$500,732$2,588 ▲0.5%5,0300.3%ETFBBJPJPMorgan BetaBuilders Japan ETF$498,237$4,062 ▼-0.8%9,0770.3%ETFVUGVanguard Growth ETF$493,669$13,952 ▲2.9%1,2030.3%ETFLLYEli Lilly and Company$487,170$13,125 ▼-2.6%6310.3%MedicalNFLXNetflix$480,422$16,044 ▲3.5%5390.3%Consumer DiscretionaryUNHUnitedHealth Group$450,733$4,553 ▲1.0%8910.3%MedicalQCOMQUALCOMM$409,033$4,915 ▲1.2%2,6630.3%Computer and TechnologySPROTT PHYSICAL GOLD & SILVE$391,8030.0%16,4900.3%TR UNITKOCoca-Cola$372,989$39,658 ▲11.9%5,9910.2%Consumer StaplesBNBrookfield$350,6750.0%6,1040.2%FinanceASTSAST SpaceMobile$341,399$4,347 ▲1.3%16,1800.2%Computer and TechnologyAONAON$335,461$2,514 ▲0.8%9340.2%FinanceCATCaterpillar$328,312$28,297 ▲9.4%9050.2%Industrial ProductsBACBank of America$325,929$32,830 ▲11.2%7,4160.2%FinanceCCOICogent Communications$324,8510.0%4,2150.2%Computer and TechnologyVOEVanguard Mid-Cap Value ETF$324,3720.0%2,0050.2%ETFCVXChevron$322,612$8,257 ▲2.6%2,2270.2%Oils/EnergySLBSchlumberger$305,494$40,525 ▲15.3%7,9680.2%Oils/EnergyAMATApplied Materials$303,603$2,277 ▲0.8%1,8670.2%Computer and TechnologyBBCAJPMorgan BetaBuilders Canada ETF$303,4670.0%4,2990.2%ETFMRKMerck & Co., Inc.$299,038$12,634 ▲4.4%3,0060.2%MedicalUPSUnited Parcel Service$295,276$8,069 ▼-2.7%2,3420.2%TransportationPLDPrologis$293,458$951 ▼-0.3%2,7760.2%FinanceIBMInternational Business Machines$291,070$7,249 ▲2.6%1,3250.2%Computer and TechnologyMKLMarkel Group$288,2810.0%1670.2%Multi-Sector ConglomeratesHNIHNI$286,969$8,261 ▲3.0%5,6970.2%Business ServicesIXUSiShares Core MSCI Total International Stock ETF$285,3280.0%4,3140.2%ManufacturingORLYO'Reilly Automotive$284,592$1,186 ▲0.4%2400.2%Retail/WholesaleVVisa$277,218$30,029 ▲12.1%8770.2%Business ServicesGPCGenuine Parts$272,519$3,970 ▼-1.4%2,3340.2%Retail/WholesaleDISWalt Disney$263,431$13,472 ▼-4.9%2,3660.2%Consumer DiscretionaryMAMastercard$253,819$16,324 ▲6.9%4820.2%Business ServicesIYFiShares U.S. Financials ETF$243,295$995 ▲0.4%2,2000.2%ETFPGProcter & Gamble$231,019$11,735 ▲5.4%1,3780.2%Consumer StaplesVOOGVanguard S&P 500 Growth ETF$229,188$5,492 ▲2.5%6260.1%ETFMLMMartin Marietta Materials$223,6450.0%4330.1%ConstructionAMDAdvanced Micro Devices$218,631$15,099 ▲7.4%1,8100.1%Computer and TechnologyBBAXJPMorgan BetaBuilders Developed Asia Pacific ex-Japan ETF$217,5720.0%4,4630.1%ETFODFLOld Dominion Freight Line$215,034$4,410 ▼-2.0%1,2190.1%TransportationVTIVanguard Total Stock Market ETF$212,704$212,704 ▲New Holding7340.1%ETFUNPUnion Pacific$211,005$5,475 ▼-2.5%9250.1%TransportationNEUNewMarket$202,3590.0%3830.1%Basic MaterialsSOSouthern$200,479$6,587 ▲3.4%2,4350.1%UtilitiesRCReady Capital$149,597$130 ▲0.1%21,9350.1%FinanceGSBDGoldman Sachs BDC$128,139$225,000 ▼-63.7%10,5900.1%FinanceGIFTIFY INC$38,9410.0%35,7250.0%COMICADiCAD$26,352$8,052 ▲44.0%14,4000.0%Computer and TechnologyBLOCK INC$22,4960.0%26,0000.0%NOTE 0.250%11/0AMTAmerican Tower$0$282,794 ▼-100.0%00.0%FinanceKMXCarMax$0$219,374 ▼-100.0%00.0%Retail/WholesaleShowing largest 100 holdings. 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