Waypoint Wealth Counsel Top Holdings and 13F Report (2024) About Waypoint Wealth CounselInvestment ActivityWaypoint Wealth Counsel has $148.58 million in total holdings as of September 30, 2024.Waypoint Wealth Counsel owns shares of 102 different stocks, but just 31 companies or ETFs make up 80% of its holdings.Approximately 8.00% of the portfolio was purchased this quarter.About 0.84% of the portfolio was sold this quarter.This quarter, Waypoint Wealth Counsel has purchased 89 new stocks and bought additional shares in 63 stocks.Waypoint Wealth Counsel sold shares of 15 stocks and completely divested from 2 stocks this quarter.Largest Holdings Vanguard S&P 500 ETF $17,669,491Vanguard High Dividend Yield ETF $9,338,395SPDR S&P 500 ETF Trust $8,878,518iShares Core S&P 500 ETF $7,981,250Janus Henderson AAA CLO ETF $7,606,768 Largest New Holdings this Quarter Financial Select Sector SPDR Fund $669,332 HoldingJPMorgan BetaBuilders Japan ETF $542,472 HoldingJPMorgan BetaBuilders Canada ETF $310,775 HoldingHNI $297,894 HoldingSchlumberger $289,917 Holding Largest Purchases this Quarter Vanguard S&P 500 ETF 2,125 shares (about $1.12M)Invesco QQQ 2,036 shares (about $993.68K)Financial Select Sector SPDR Fund 14,769 shares (about $669.33K)Broadcom 3,484 shares (about $601.03K)JPMorgan BetaBuilders Japan ETF 9,151 shares (about $542.47K) Largest Sales this Quarter iShares MSCI USA Min Vol Factor ETF 1,756 shares (about $160.35K)Ready Capital 16,308 shares (about $124.43K)iShares 7-10 Year Treasury Bond ETF 1,260 shares (about $123.63K)EastGroup Properties 350 shares (about $65.39K)Vanguard Small-Cap ETF 239 shares (about $56.69K) Sector Allocation Over TimeMap of 500 Largest Holdings ofWaypoint Wealth Counsel Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorVOOVanguard S&P 500 ETF$17,669,491$1,121,295 ▲6.8%33,48611.9%ETFVYMVanguard High Dividend Yield ETF$9,338,395$108,714 ▲1.2%72,8426.3%ETFSPYSPDR S&P 500 ETF Trust$8,878,518$511,803 ▲6.1%15,4746.0%FinanceIVViShares Core S&P 500 ETF$7,981,250$235,336 ▲3.0%13,8375.4%ETFJAAAJanus Henderson AAA CLO ETF$7,606,768$409,584 ▲5.7%149,5045.1%ETFGLDSPDR Gold Shares$6,913,866$191,775 ▲2.9%28,4454.7%FinanceAAPLApple$6,875,236$306,866 ▲4.7%29,5074.6%Computer and TechnologyMSFTMicrosoft$6,838,909$299,477 ▲4.6%15,8944.6%Computer and TechnologyIWMiShares Russell 2000 ETF$4,357,979$73,999 ▲1.7%19,7292.9%FinanceIAUiShares Gold Trust$3,920,038$11,183 ▼-0.3%78,8742.6%FinanceVBVanguard Small-Cap ETF$3,312,390$56,693 ▼-1.7%13,9642.2%ETFQQQInvesco QQQ$2,844,397$993,684 ▲53.7%5,8281.9%FinanceJBBBJanus Henderson B-BBB CLO ETF$2,624,397$67,747 ▲2.6%53,6141.8%ETFIVWiShares S&P 500 Growth ETF$2,602,737$7,947 ▲0.3%27,1831.8%ETFNVDANVIDIA$2,529,545$346,340 ▲15.9%20,8301.7%Computer and TechnologyAMZNAmazon.com$2,278,630$245,210 ▲12.1%12,2291.5%Retail/WholesaleIJHiShares Core S&P Mid-Cap ETF$2,234,539$249,404 ▲12.6%35,8561.5%ETFSCHBSchwab US Broad Market ETF$2,211,266$41,442 ▲1.9%33,2421.5%ETFSCHDSchwab US Dividend Equity ETF$2,100,070$18,174 ▲0.9%24,8441.4%ETFVIGVanguard Dividend Appreciation ETF$1,836,415$54,070 ▲3.0%9,2721.2%ETFCBOECboe Global Markets$1,677,273$1,434 ▲0.1%8,1871.1%Financial ServicesIEFiShares 7-10 Year Treasury Bond ETF$1,597,372$123,630 ▼-7.2%16,2801.1%ETFVOVanguard Mid-Cap ETF$1,519,234$2,638 ▲0.2%5,7581.0%ETFJPMJPMorgan Chase & Co.$1,507,815$73,799 ▲5.1%7,1511.0%FinanceDVYiShares Select Dividend ETF$1,362,573$24,718 ▲1.8%10,0880.9%ETFVIOOVanguard S&P Small-Cap 600 ETF$1,314,237$108 ▲0.0%12,1490.9%ETFGOOGAlphabet$1,292,487$17,220 ▲1.4%7,7310.9%Computer and TechnologyIWViShares Russell 3000 ETF$1,233,392$3,921 ▲0.3%3,7750.8%ETFCOSTCostco Wholesale$1,188,629$46,092 ▲4.0%1,3410.8%Retail/WholesaleGOOGLAlphabet$1,078,308$151,083 ▲16.3%6,5020.7%Computer and TechnologyHDHome Depot$1,048,831$64,437 ▲6.5%2,5880.7%Retail/WholesaleBRK.BBerkshire Hathaway$1,034,543$59,827 ▲6.1%2,2480.7%FinanceXOMExxon Mobil$1,000,715$3,399 ▲0.3%8,5370.7%Oils/EnergyEGPEastGroup Properties$990,146$65,387 ▼-6.2%5,3000.7%FinanceDFAXDimensional World ex U.S. Core Equity 2 ETF$982,916$19,528 ▲2.0%36,3910.7%ETFXLEEnergy Select Sector SPDR Fund$835,154$18,877 ▼-2.2%9,5120.6%ETFJNJJohnson & Johnson$793,499$55,104 ▲7.5%4,8960.5%MedicalUSMViShares MSCI USA Min Vol Factor ETF$736,535$160,347 ▼-17.9%8,0660.5%ETFMETAMeta Platforms$733,948$150,568 ▲25.8%1,2820.5%Computer and TechnologyIWFiShares Russell 1000 Growth ETF$698,680$4,130 ▼-0.6%1,8610.5%ETFCSCOCisco Systems$683,377$3,938 ▲0.6%12,8410.5%Computer and TechnologyABBVAbbVie$679,836$17,381 ▲2.6%3,4420.5%MedicalXLFFinancial Select Sector SPDR Fund$669,332$669,332 ▲New Holding14,7690.5%ETFSCHFSchwab International Equity ETF$649,895$12,171 ▲1.9%15,8050.4%ETFAVGOBroadcom$647,093$601,032 ▲1,304.9%3,7510.4%Computer and TechnologyDFUSDimensional U.S. Equity ETF$646,507$323,254 ▲100.0%10,3940.4%ETFLLYEli Lilly and Company$574,111$94,799 ▲19.8%6480.4%MedicalRSPInvesco S&P 500 Equal Weight ETF$550,478$21,675 ▲4.1%3,0730.4%ETFBBJPJPMorgan BetaBuilders Japan ETF$542,472$542,472 ▲New Holding9,1510.4%ETFNOBLProShares S&P 500 Aristocrats ETF$534,263$1,388 ▲0.3%5,0040.4%ETFUNHUnitedHealth Group$515,760$81,282 ▲18.7%8820.3%MedicalIGMiShares Expanded Tech Sector ETF$504,857$197,069 ▲64.0%5,2620.3%ETFTSLATesla$464,656$80,059 ▲20.8%1,7760.3%Auto/Tires/TrucksVUGVanguard Growth ETF$448,881$26,495 ▲6.3%1,1690.3%ETFQCOMQUALCOMM$447,423$25,339 ▲6.0%2,6310.3%Computer and TechnologyWMTWalmart$419,315$34,317 ▲8.9%5,1930.3%Retail/WholesaleASTSAST SpaceMobile$417,7210.0%15,9740.3%Computer and TechnologySPROTT PHYSICAL GOLD & SILVE$403,8410.0%16,4900.3%TR UNITGSBDGoldman Sachs BDC$401,584$1,500 ▲0.4%29,1850.3%FinanceKOCoca-Cola$384,704$38,370 ▲11.1%5,3540.3%Consumer StaplesAMATApplied Materials$374,366$11,314 ▲3.1%1,8530.3%Computer and TechnologyNFLXNetflix$369,531$63,835 ▲20.9%5210.2%Consumer DiscretionaryPLDPrologis$351,705$22,858 ▲7.0%2,7850.2%FinanceVOEVanguard Mid-Cap Value ETF$336,2030.0%2,0050.2%ETFGPCGenuine Parts$330,764$12,292 ▼-3.6%2,3680.2%Retail/WholesaleUPSUnited Parcel Service$328,094$6,409 ▲2.0%2,4060.2%TransportationMRKMerck & Co., Inc.$326,941$5,337 ▼-1.6%2,8790.2%MedicalBNBrookfield$324,4280.0%6,1040.2%FinanceCATCaterpillar$323,179$7,034 ▼-2.1%8270.2%Industrial ProductsAONAON$320,736$11,072 ▲3.6%9270.2%FinanceCCOICogent Communications$320,0040.0%4,2150.2%Computer and TechnologyCVXChevron$319,585$32,106 ▼-9.1%2,1700.2%Oils/EnergyIXUSiShares Core MSCI Total International Stock ETF$313,3260.0%4,3140.2%ManufacturingBBCAJPMorgan BetaBuilders Canada ETF$310,775$310,775 ▲New Holding4,2990.2%ETFHNIHNI$297,894$297,894 ▲New Holding5,5330.2%Business ServicesSLBSchlumberger$289,917$289,917 ▲New Holding6,9110.2%Oils/EnergyIBMInternational Business Machines$285,793$885 ▼-0.3%1,2920.2%Computer and TechnologyAMTAmerican Tower$282,794$14,419 ▲5.4%1,2160.2%FinanceAMDAdvanced Micro Devices$276,518$18,708 ▲7.3%1,6850.2%Computer and TechnologyORLYO'Reilly Automotive$275,233$6,910 ▲2.6%2390.2%Retail/WholesaleBACBank of America$264,642$39,405 ▲17.5%6,6690.2%FinanceMKLMarkel Group$261,954$1,569 ▲0.6%1670.2%Multi-Sector ConglomeratesODFLOld Dominion Freight Line$247,109$7,747 ▲3.2%1,2440.2%TransportationBBAXJPMorgan BetaBuilders Developed Asia Pacific ex-Japan ETF$241,136$241,136 ▲New Holding4,4630.2%ETFDISWalt Disney$239,236$10,293 ▼-4.1%2,4870.2%Consumer DiscretionaryUNPUnion Pacific$233,828$233,828 ▲New Holding9490.2%TransportationMLMMartin Marietta Materials$233,063$3,230 ▲1.4%4330.2%ConstructionIYFiShares U.S. Financials ETF$227,647$831 ▲0.4%2,1910.2%ETFPGProcter & Gamble$226,629$226,629 ▲New Holding1,3080.2%Consumer StaplesMAMastercard$222,705$222,705 ▲New Holding4510.1%Business ServicesKMXCarMax$219,374$219,374 ▲New Holding2,8350.1%Retail/WholesaleVVisa$215,039$215,039 ▲New Holding7820.1%Business ServicesSOSouthern$212,394$212,394 ▲New Holding2,3550.1%UtilitiesNEUNewMarket$211,374$211,374 ▲New Holding3830.1%Basic MaterialsVOOGVanguard S&P 500 Growth ETF$210,959$1,726 ▲0.8%6110.1%ETFTGTTarget$202,628$202,628 ▲New Holding1,3000.1%Retail/WholesaleRCReady Capital$167,220$124,431 ▼-42.7%21,9160.1%FinanceFFord Motor$108,114$21,342 ▼-16.5%10,2380.1%Auto/Tires/TrucksRDE INC$65,377$65,377 ▲New Holding35,7250.0%COMBLOCK INC$22,5640.0%26,0000.0%NOTE 0.250%11/0Showing largest 100 holdings. View all holdings. More Institutional Buying and Selling Information SEC Filings and Trading Data SEC Filings 13F Filings Top 13F Buys Top 13F Sells Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. 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