Craig Kennison Analyst Performance

Director of Research Operations Senior Research Analyst at Robert W. Baird

Craig Kennison is a stock analyst at Robert W. Baird across a range of sectors, covering 19 publicly traded companies. Over the past year, Craig Kennison has issued 37 stock ratings, including buy and hold recommendations. While full access to Craig Kennison's proprietary MarketBeat Analyst Rating is reserved for MarketBeat All Access subscribers, the rating is updated daily to reflect the most recent analyst activity. This profile highlights Craig Kennison's coverage history, rating activity, and performance tendencies — helping individual investors make more informed trading decisions.

Analyst Rating: Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating MarketBeat
Average Return: 00.00% 12-Month ROI
Success Rate: 00.00% Profitable Ratings
Total Ratings: 60 Last 9 Years
Buy Recommendations: 44.83% 26 Buy Ratings
Companies Covered: 19 Unique Companies

Ratings Distribution

Rating	Percentage	Count
Strong Buy	0.0%	0 ratings
Buy	44.8%	26 ratings
Hold	55.2%	32 ratings
Sell	0.0%	0 ratings

Out of 58 total stock ratings issued by Craig Kennison at Robert W. Baird, the majority (55.2%) have been Hold recommendations, followed by 44.8% Buy.

Best & Worst Calls

Best Call
000.0%
WGO
Oct 2016
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Worst Call
000.0%
RMBL
Nov 2021
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Exchange Coverage

Exchange	Percentage	Count
NASDAQ	52.6% of companies on NASDAQ	10 companies
NYSE	47.4% of companies on NYSE	9 companies

Craig Kennison, an analyst at Robert W. Baird, currently covers 19 companies listed on NASDAQ and NYSE, with the majority traded on NASDAQ.

Coverage Focus

Sector Icon	Sector	Percentage
	Auto/Tires/Trucks 7 companies	36.8%
	Consumer Discretionary 4 companies	21.1%
	Construction 3 companies	15.8%
	Business Services 2 companies	10.5%
	Retail/Wholesale 2 companies	10.5%
	Miscellaneous 1 company	5.3%

Craig Kennison of Robert W. Baird specializes in stock coverage within the Auto/Tires/Trucks sector, with additional focus on Consumer Discretionary and Construction companies.

Coverage Industries

Industry	Percentage
LEISURE&REC PRD 4 companies	21.1%
AUTO - DOMESTIC 3 companies	15.8%
BLDG - MBL/MFG&RV 3 companies	15.8%
AUTO/TRUCK - ORIG 3 companies	15.8%
AUTO/TRUCK - REPL 1 company	5.3%
AUCTION/VALUATION SERVICES 1 company	5.3%
FINANCIAL TRANSACTION SERVICES 1 company	5.3%
RET/WHL - AUTO PT 1 company	5.3%
INTERNET COMMERCE 1 company	5.3%
Miscellaneous 1 company	5.3%

About Craig Kennison

Craig Kennison is Baird’s Senior Analyst covering Consumer and Automotive Services as well as the Director of Research Operations. Prior to joining Baird in 1999, Craig worked in marketing and sales for the Eureka Company. In 2011, Craig was recognized among the “Best on the Street” by The Wall Street Journal in Leisure Goods & Services. Craig also has been recognized by StarMine for the accuracy of earnings estimates in the Automotive sector. He earned Baird’s G. Frederick Kasten Jr. Award for Quality, Integrity and Service in 2010 and is a United Way Tocqueville Society Member. Craig received a BA in economics, English and philosophy and an MBA in finance from the University of Wisconsin – Madison, where he is an alumnus of the Applied Security Analysis Program.

Timeframe

Start Date

End Date

Rating

12-Month ROIAll ROI

Export to Excel

Company	Report Date	Action	Report Date Price	12-Month Price Target	Rating
MCFT Mastercraft Boat	8/28/2025	Boost Price Target	$21.84	$24.00	Neutral
PII Polaris	7/30/2025	Boost Price Target	$56.70	$55.00	Neutral
LKQ LKQ	7/25/2025	Lower Price Target	$31.73	$42.00	Outperform
CPRT Copart	7/17/2025	Lower Price Target	$45.98	$55.00	Outperform
PII Polaris	7/3/2025	Boost Price Target	$46.55	$46.00	Neutral
WGO Winnebago Industries	6/26/2025	Lower Price Target	$28.30	$35.00	Neutral
PATK Patrick Industries	6/20/2025	Boost Price Target	$88.77	$90.00	Neutral
PII Polaris	5/22/2025	Boost Price Target	$38.59	$38.00	Neutral
BC Brunswick	5/16/2025	Boost Price Target	$52.89	$60.00	Neutral
HOG Harley-Davidson	5/14/2025	Boost Price Target	$24.99	$28.00	Neutral
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RBA RB Global	5/8/2025	Boost Price Target	$104.23	$115.00	Outperform
LCII LCI Industries	5/7/2025	Lower Price Target	$83.10	$95.00	Neutral
PATK Patrick Industries	5/2/2025	Lower Price Target	$81.58	$84.00	Neutral
ONEW OneWater Marine	5/2/2025	Lower Price Target	$13.73	$17.00	Neutral
CWH Camping World	5/1/2025	Lower Price Target	$12.09	$15.00	Neutral
PII Polaris	4/30/2025	Lower Price Target	$32.85	$33.00	Neutral
KMX CarMax	4/11/2025	Lower Price Target	$66.64	$90.00	Outperform
HOG Harley-Davidson	4/4/2025	Lower Price Target	$23.00	$26.00	Neutral
FOXF Fox Factory	4/4/2025	Lower Price Target	$20.91	$25.00	Neutral
RMBL RumbleON	4/4/2025	Reiterated Rating	$2.40	$3.00	Neutral
PATK Patrick Industries	4/4/2025	Reiterated Rating	$80.11	$96.00	Neutral
ONEW OneWater Marine	4/4/2025	Reiterated Rating	$15.26	$18.00	Neutral
MCFT Mastercraft Boat	4/4/2025	Reiterated Rating	$16.41	$20.00	Neutral
MBUU Malibu Boats	4/4/2025	Reiterated Rating	$28.71	$32.00	Neutral
LCII LCI Industries	4/4/2025	Reiterated Rating	$80.81	$100.00	Neutral
CWH Camping World	4/4/2025	Reiterated Rating	$14.08	$18.00	Neutral
BC Brunswick	4/4/2025	Reiterated Rating	$48.00	$56.00	Neutral
DOOO BRP	4/4/2025	Reiterated Rating	$35.38	$43.00	Neutral
PII Polaris	4/4/2025	Downgrade	$36.20	$40.00	Neutral
THO Thor Industries	4/4/2025	Downgrade	$71.08	$85.00	Neutral
WGO Winnebago Industries	4/4/2025	Downgrade	$32.85	$38.00	Neutral
PII Polaris	3/17/2025	Lower Price Target	$42.42	$56.00	Outperform
RMBL RumbleON	3/12/2025	Lower Price Target	$3.59	$5.00	Outperform
THO Thor Industries	3/6/2025	Lower Price Target	$81.47	$100.00	Outperform
FOXF Fox Factory	2/28/2025	Lower Price Target	$25.48	$32.00	Neutral
RBA RB Global	2/19/2025	Boost Price Target	$96.60	$110.00	Outperform
BC Brunswick	1/31/2025	Set Price Target	$62.81	$90.00

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